Director, Sales Excellence

Who we are:

Founded in 2010, Semios Group is a leading agricultural technology company helping growers, agronomists, and ag retailers manage over 200 million acres across five countries. Semios pioneered variable‑rate pheromone‑based mating disruption in orchards and has since expanded into a comprehensive portfolio covering crop protection, water management, frost control, automation, and a leading farm management information system. The Semios Group includes trusted brands such as Semios, Agworld, Altrac, and Greenbook. We continue to drive the next generation of digital agriculture, supporting growers, agronomists and ag retailers in improving sustainability and profitability.

Our innovative work has been recognized with several industry awards, including:

• AgTech Breakthrough – Smart Irrigation Company & Pest Management Solution of the Year
• Thrive Top 50
• Google for Startups Accelerator Cohort
• Global Cleantech Top 100

We know our journey is only achievable by having a great team who shares ideas, tries new things, and learns as we go.

Who you are:

You’re driven by purpose and motivated by work that matters. You’re looking for more than a role; you want to be part of a growing, forward‑thinking company solving real‑world challenges to improve how farming works, today and for the future.

You’re a collaborative leader who partners effectively with Go‑To‑Market (GTM) teams to elevate how organizations sell. You excel at defining standards, driving alignment, and instilling a shared sales philosophy that enables teams to perform at their best.

What you will do:

The Director, Sales Excellence is responsible for designing and scaling a high‑performance sales organization across the Semios Group. In partnership with GTM Leaders, this role establishes the standards, programs and operating frameworks that define how the company sells – including sales processes, reporting, tools, training programs, incentive structures and performance management practices. Working closely with GTM leadership across business lines, this role ensures sales teams operate with consistent practices, strong operational support, and a shared philosophy for effective selling that drives predictable revenue growth.

Responsibilities

• Collaborate to develop and implement a consistent sales operating framework across Semios Group business lines, incorporating standard SaaS performance metrics to support effective pipeline management, forecasting and revenue performance.
• Standardise and implement the core sales process, methodology, language and operating rhythms used across the sales organisation, including opportunity management, pipeline reviews and forecasting cadences.
• Design and lead sales excellence programmes including onboarding frameworks, playbooks and best‑practice programmes that strengthen selling capabilities across teams.
• Partner with People and Culture to design and deliver sales training programmes.
• Collaborate to design and implement sales incentive and compensation programmes that drive growth in alignment with company objectives.
• Develop CRM standards and data governance practices to ensure high‑quality data, strong adoption and consistent use of systems across sales teams.
• Build and maintain reporting frameworks and dashboards that provide leadership with visibility into pipeline health, revenue performance and key commercial metrics.
• Partner with sales leadership to improve forecasting discipline and strengthen pipeline management practices across the organisation.
• Support annual planning processes, including territory design, segmentation models, quota alignment and capacity planning.
• Define and oversee pipeline development frameworks, including lead qualification standards, hand‑off processes and pipeline generation practices to ensure efficient movement from lead generation to sales opportunity.
• Identify and implement opportunities to improve sales workflows through process improvements, automation and improved use of sales systems.
• Partner with cross‑functional teams, including Marketing, Customer Success, Product and Finance, to ensure alignment across the customer lifecycle from lead generation through renewal and expansion.

We want you to succeed, so you will need:

Ideal Experience

• Bachelor’s degree in Business, Marketing, Finance or related field, or equivalent experience.
• 8+ years of experience in sales operations, revenue operations or commercial operations roles within a SaaS, ag‑tech or related technology environment.
• Direct experience in agriculture, ag‑tech or adjacent industries, with an understanding of grower, agronomic or seasonal sales cycles.
• Experience working with senior/executive leadership to influence GTM strategy and drive organisational change.
• Experience supporting multi‑product SaaS sales organisations and working closely with sales leadership on operational improvements.
• Experience designing sales processes, sales enablement programmes and performance frameworks for growing sales organisations.
• Experience managing CRM systems, sales analytics and performance reporting in a growing organisation.
• Experience working in high‑growth or scaling organisations, ideally with evolving processes and systems.

Skills

• Strong understanding of sales operations, CRM systems (Salesforce preferred) and revenue performance metrics.
• Experience with sales reporting, forecasting processes and KPI analysis.
• Experience developing sales methodologies, training programmes and sales playbooks.
• Ability to translate business strategy into scalable operational processes.
• Strong cross‑functional collaboration and stakeholder management skills.
• Strong organisational, problem‑solving and communication skills.

Salary range: $155,000 to $175,000CAD per year.

We publish a salary range to provide transparency and represent the full growth potential of the role; as a result, offers are made based on demonstrated mastery and experience and generally fall near the midpoint.

Why this is the opportunity for you:

• Purposeful Work: Make a global impact by advancing sustainable food production.
• Our People: Work with a fun, collaborative and supportive team.
• Recharge: Generous vacation policy, company‑paid holidays and year‑end winter break.
• Work Flexibility: Hybrid working arrangements and strong work‑life balance culture.
• Prior‑itise Your Well‑Being: Access comprehensive health plans designed to support your physical and mental health.
• Office location that is convenient via transit and bike paths.
• Group RRSP, which includes a 3% company‑paid match.

At Semios Group, we value the full range of experience and perspectives people bring—not just what’s listed in a job description. If your background is a close match, we encourage you to apply. If you need accommodations during the interview process, please let us know.

We welcome all applicants regardless of race, gender, orientation, sexual identity, economic class, ability, disability, age, religious beliefs or disbeliefs, or status. We believe that different perspectives and backgrounds are what make a company flourish.

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