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Smart, Savvy + Associates
Brand Marketing LeadSmart, Savvy + Associates • Vancouver, British Columbia, Canada
Brand Marketing Lead

Brand Marketing Lead

Smart, Savvy + Associates • Vancouver, British Columbia, Canada
30+ days ago
Salary
CA$150.00 daily
Job type
  • Full-time
Job description
Building a brand takes more than a great campaign. It takes someone who knows how to connect strategy creativity and execution into work that people actually remember.

Smart Savvy Associates is pleased to partner with VGH & UBC Hospital Foundation in their search for a Brand Marketing Lead.

This is a newly created role within the Foundations Marketing & Brand Engagement team and an opportunity to help shape the future of one of BCs most important charitable brands. Reporting to the Director Marketing & Brand Engagement youll lead integrated marketing campaigns drive brand awareness initiatives and help bring the Foundations bold vision for the VGH brand to life.

The Foundation has ambitious goals for growth and visibility across British Columbia. As Brand Marketing Lead youll develop go-to-market strategies lead campaign planning and execution and partner with an in-house team of content creative PR and communications specialists to bring integrated campaigns to life.

This role is ideal for a strategic marketer who enjoys building plans bringing people together around a common goal and rolling up their sleeves to make great work happen.

What Youll Do
Lead integrated marketing campaigns
  • Develop and execute integrated marketing campaigns that support brand awareness engagement fundraising and organizational priorities
  • Lead go-to-market planning for major initiatives campaigns and announcements
  • Build campaign strategies that connect audience insights business objectives and measurable outcomes
  • Ensure marketing initiatives are delivered on time on budget and aligned with Foundation goals
Grow and strengthen the VGH brand
  • Help advance the Foundations brand strategy and positioning across British Columbia
  • Identify opportunities to increase awareness and engagement beyond Metro Vancouver
  • Support the continued growth and evolution of the VGH brand
  • Ensure consistency across campaigns channels and audience touchpoints
Measure performance and optimize results
  • Establish campaign KPIs and performance frameworks
  • Monitor results and translate insights into recommendations and action plans
  • Use data and audience insights to inform future strategy
Lead projects and collaborate across teams
  • Work closely with colleagues across fundraising communications content creative and leadership teams
  • Build strong partnerships with internal stakeholders to align priorities and resources
  • Support annual marketing planning and budgeting activities
Lead and support a growing team
  • Provide leadership coaching and mentorship to marketing team members
  • Foster a collaborative creative and high-performing team culture
  • Help establish priorities processes and ways of working that support long-term success
What You Bring
  • 8-10 years of progressive marketing experience with a strong foundation in brand and campaign marketing
  • Experience developing and executing integrated marketing campaigns from strategy through execution
  • Strong understanding of brand building audience engagement and go-to-market planning
  • Experience managing projects involving multiple stakeholders timelines and priorities
  • Comfort using performance metrics and campaign data to evaluate success and guide decision-making
  • Previous people leadership experience whether through direct management mentorship or project leadership
  • Excellent communication and relationship-building skills
  • A proactive solutions-oriented mindset and willingness to roll up your sleeves when needed
Nice to have:
  • Experience working with agencies media partners or external vendors
  • Experience in nonprofit healthcare sports entertainment or purpose-driven organizations
  • Familiarity with regional marketing initiatives across BC

The Details

$106100$119300 base salary
Annual bonus target of 3%
100% employer-paid benefits
Pension plan after 3 months
4 weeks vacation
Hybrid work environment (50% in office)
Two remote-work periods per year of up to two weeks each
$1500 mental wellness benefit
Additional health spending account and wellness benefits
Vancouver BC

If youre excited by the opportunity to help grow an iconic BC brand lead meaningful campaigns and contribute to the future of health care innovation wed love to hear from you.

Submit your application through Smart Savvy Associates job board. Every application is reviewed by a human thoughtfully and with care.

About VGH & UBC Hospital Foundation
VGH & UBC Hospital Foundation is the leading charity investing in health care innovation in British Columbia. Through the power of philanthropy the Foundation helps advance breakthrough research attract world-class talent and fund innovations that improve health care for people across the province.
Driven by bold thinking integrity and community the Foundation is expanding its reach through the VGH brand and building greater awareness of the critical role philanthropy plays in transforming health care. This is an exciting time to join a team committed to creating meaningful impact across BC.

About Smart Savvy Associates
Smart Savvy Associates is a specialized recruitment agency focused on marketing communications and creative roles. Based in Vancouver BC we partner with companies across Western Canada to help them hire with clarity and confidence.

We believe diverse teams drive stronger results and are committed to equitable and inclusive recruitment practices. Candidates from underrepresented groups are encouraged to apply. If you require accommodation at any stage of the hiring process please let us know.

Required Experience:

Senior IC


Employment Type : Full-Time
Department / Functional Area: Marketing
Experience: years
Vacancy: 1
Monthly Salary Salary: 106100 - 119300
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Brand Marketing Lead • Vancouver, British Columbia, Canada

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