Director, Promotions & Loyalty

Title: Director, Promotions & Loyalty

Department: Revenue Optimization

Location: 6300 Steeles Ave. West, Woodbridge

Position Summary:

407 ETR is seeking a strategic, data-driven Director of Promotions & Loyalty to lead promotions, loyalty, and customer lifecycle marketing across one of north America’s most sophisticated toll highways.

This role leads a high-performing promotions, loyalty and MarTech team, with accountability for driving revenue growth, customer value, and efficient network utilization through promotions, loyalty, and lifecycle optimization. The successful candidate will leverage analytical rigour, CRM, and marketing technology to build scalable growth strategies that deliver measurable impact and long-term customer value

Duties & Responsibilities:

• Lead integrated, growth strategies leveraging promotions and loyalty, across the customer lifecycle, including acquisition, usage, retention, and long-term value creation

• Design and oversee personalized, data-driven lifecycle programs, leveraging segmentation, trigger-based journeys, and behavioural insights to influence customer usage and growth

• Own a rigorous test-and-learn agenda across promotions, loyalty, and lifecycle journeys, driving continuous optimization through experimentation, measurement, and rapid iteration

• Advance promotions and loyalty to maximize customer engagement and long-term value, ensuring a cohesive and integrated approach across promotions and lifecycle initiatives

• Identify and unlock incremental growth and efficiency opportunities by optimizing digital channels, marketing technology, and campaign decisioning frameworks

• Operate at scale across a large, diverse customer base, balancing growth objectives in a dynamic, real-world operating environment

• Oversee performance analytics, forecasting, and reporting to surface trends, optimize initiatives, and inform strategic decision-making

• Translate complex data into clear, actionable insights and decision frameworks for senior leadership influencing enterprise growth and customer strategy

• Define, build, and scale marketing capabilities including personalization, automated decisioning, and lifecycle orchestration while shaping the operating model, governance, and ways of working needed to sustain growth at scale

• Stay ahead of emerging trends and best practices in leveraging promotions and loyalty, and customer experience

• Lead, mentor, and develop a promotions and loyalty team across promotions, loyalty, and lifecycle strategy

• Establish clear growth principles and metrics to align teams, guide decision-making, and scale impact consistently across initiatives

• Act as a trusted advisor to senior leadership, shaping enterprise growth and customer strategy

• Partner across Team 407 ETR to align priorities, manage dependencies, and deliver integrated, customer-centric outcomes

• Champion a data-driven, customer-focused culture grounded in accountability, innovation, and continuous improvement

Qualifications:

• 10+ years of senior-level experience in data-driven marketing, customer lifecycle, or related roles

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred

• Proven track record of owning strategy and delivering profitable revenue and customer growth outcomes

• Strong CRM expertise (Salesforce), including journey orchestration, personalization, and campaign automation

• Experience leading high-performing, cross-functional teams

• Exceptional strategic thinking, executive communication, and influence skills

• Enterprise strategic thinking and commercial acumen

• Advanced, data-driven decision-making

• Customer-centric, outcome-focused mindset

• People leadership and talent development

• Cross-functional influence and collaboration

• Experience leading in complex, ambiguous environments where customer outcomes, business performance, and operational constraints intersect

• Sustained revenue growth and efficient network utilization driven by promotion and loyalty optimization

• Demonstrated innovation in promotions and loyalty that improves customer value and long-term sustainability

• Increased digital conversion, engagement, and lifecycle performance

• Strong team performance, development, and employee engagement

We are actively seeking to fill this role as it is a current vacancy.

About 407 ETR

Highway 407 ETR is an all-electronic open-access toll highway located in the Greater Toronto Area in Ontario, Canada. The highway spans 108 kilometres from Burlington in the west to Pickering in the east.

407 International Inc. is the sole shareholder of 407 ETR and is owned by:

• Cintra Global S.E., a subsidiary of Ferrovial S.A. (48.29%)

• Canada Pension Plan Investment Board (CPP Investments) and other institutional investors with non-controlling interests (44.20%)

• Public Sector Pension Investment Board (PSP Investments) (7.51%)

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