Chief Sales Officer, Employee Benefits & Retirement Canada

HUB International’s National Employee Benefits and Retirement Team is dedicated to driving growth and excellence across Canada by supporting our regional teams. As strategic partners, this team collaborates with local offices to expand and enhance our Employee Benefits and Retirement divisions, ensuring we deliver best-in-class solutions for clients nationwide.

About The Role

The Chief Sales Officer, Employee Benefits & Retirement (EB&R) Canada is a senior executive responsible for driving the national sales strategy and go-to-market effectiveness of HUB’s EB&R division. This role sits at the intersection of sales leadership, product innovation, market positioning, and strategic partnership, serving as both a commercial driver and a market-facing voice for the division.

What You’ll Do

Sales Strategy & Revenue Growth

• Define and execute a national sales strategy for Employee Benefits and Retirement Canada, aligned to regional revenue targets and growth objectives.
• Drive new business development by equipping producers and advisors with differentiated value propositions, tools, and market-facing content.
• Establish and track key commercial metrics—pipeline growth, new business conversion, product penetration, and hold accountability for outcomes.
• Collaborate with regional EB leaders and the NAT team to identify and pursue growth opportunities across market segments and geographies.
• Champion producer engagement and recruitment by ensuring the division's value proposition is compelling and competitive in market.

Thought Leadership & Market Positioning

• Serve as HUB’s senior voice on benefits innovation, representing the organization at industry forums, conferences, and with key market stakeholders.
• Monitor and synthesize emerging trends in employee benefits, healthcare, group insurance, and workforce policy to inform divisional strategy.
• Develop and communicate a compelling innovation narrative that reinforces HUB’s market position and differentiates our value proposition.
• Partner with Marketing and Communications to translate thought leadership into client-facing content, white papers, and market intelligence.

Product & Benefits Innovation

• Lead the identification and prioritization of new benefits products, programs, and service offerings that address evolving client needs—bringing market insight, client intelligence, and a clear point of view on where the division should invest.
• Establish and govern an innovation pipeline—from ideation through piloting to scaled deployment—in partnership with practice leaders, operations, and product teams who own execution and delivery.
• Collaborate with cross-functional partners across the division to translate product concepts into market-ready offerings; influence and align without direct authority over delivery teams.
• Identify whitespace opportunities and unmet market demand by working closely with account management, client strategy, and regional EB leaders.
• Ensure innovation initiatives align with HUB’s growth objectives, profitability targets, and risk appetite.

Carrier & Vendor Partnerships

• Cultivate and manage senior-level relationships with insurance carriers, benefits administrators, and third-party vendors to secure preferred access, exclusive programs, and competitive arrangements.
• Negotiate and structure strategic partnerships that expand HUB’s product shelf and create differentiated client value.
• Ensure alignment between carrier/vendor strategy and divisional priorities; proactively identify and address partnership gaps or emerging risks.
• Represent HUB in joint innovation initiatives with key carrier and vendor partners.

What You’ll Need For Success

• 15+ years of progressive leadership experience in employee benefits, group insurance, or a closely related field.
• Proven track record in a senior strategy, innovation, or executive role within a brokerage, carrier, or benefits consulting firm.
• Deep knowledge of the Canadian employee benefits landscape, including group insurance products, regulatory environment, and market dynamics.
• Demonstrated success building and managing carrier and vendor relationships at a senior level.
• Experience leading product development or go-to-market initiatives, from concept through commercialization.
• Strong command of benefits-related technology trends, digital platforms, and data analytics applications.
• Exceptional communication and executive presence; credible and compelling with both internal leadership and external audiences.
• Strategic thinker with the operational acumen to translate vision into actionable plans and measurable outcomes.
• Proven ability to lead through influence in a matrixed organization; able to align cross-functional stakeholders without direct authority.
• Experience driving sales strategy and commercial accountability at a divisional or national level.

Benefits

• Competitive Compensation: Pay structure includes incentives, bonuses, and opportunities to increase earnings.
• Work-Life Balance: Flexible work arrangements and generous time off.
• Tailored Benefits: Personalized package with company-matched RRSPs.
• Career Growth and Support: Sponsored training, tuition reimbursement, and coverage for professional license fees and membership dues.
• Exclusive Perks: Discounts on events, travel, accommodations, and personal home & auto insurance.

HUB International is committed to creating an inclusive and accessible recruitment process for all candidates. If you require accommodations at any stage of the interview process, please let us know, and we will work with you to ensure a fair and equitable experience.

Required Experience: More than 15 years of relevant experience.

Required Travel: Up to 25%.

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