Manager, Social Media

Georgian is more than just an employer – we're a community. With multiple campuses located across Central Ontario, Georgian College offers rewarding employment opportunities in academics, administration, research, and more. We take pride in working alongside a dynamic team of student-focused educators, dedicated supporters, and passionate advocates. Together, we can advance our mission to inspire innovation, transform lives, and connect communities through the power of education.

Our exciting work environment offers the opportunity to learn and grow, while collaborating in a team-oriented culture that promotes equity, diversity, inclusion and belonging. Together, we deliver unrivaled experiences for our students, employees and the communities we serve. Read our 2025-2030 strategic plan.

If you share our energy and passion, please consider joining Team Georgian.

The Social Media Manager is a key member of the Marketing, Communications and Recruitment (MCRE) team and will contribute to advancing the college’s reputation, attracting prospective students, and strengthening engagement with internal and external audiences. By combining data-informed marketing, compelling storytelling, brand stewardship and targeted recruitment strategies, MCRE supports enrolment growth and student success while showcasing Georgian’s distinctive programs, partnerships and community impact. The team collaborates closely with academic and service areas to deliver coordinated campaigns, meaningful communications and experiences that connect people to opportunity and bring the Georgian brand to life.

Position Overview:

We’re seeking a creative and strategic social media expert who understands the power of storytelling to inform, inspire and connect people. In this role, you’ll help shape how Georgian College shows up online. Part storyteller, part trend-spotter and part community builder, you’ll uncover meaningful stories, identify emerging opportunities and create engaging content that strengthens our reputation, builds community and supports enrolment goals. More than a content creator, you understand how social media can spark conversations, build trust and help people see themselves as part of the Georgian story.

If you’re passionate about social media, energized by creativity and collaboration, and always thinking, “there’s a story here,” we’d love to hear from you.

Job Details:

Job posting date: June 15, 2026
Department: Marketing, Communications, Recruitment and Events
Location: Barrie Campus -hybrid work environment
Classification: Administration
Employment Type: Full-Time
Hours of Work: 37.5 hours per week
Salary Range: PB: 10 - $88,112.00-$110,140.00

Key Responsibilities:
Strategic Leadership

• Develop and maintain the college’s social media strategy, priorities and annual plans, ensuring efforts support institutional goals and deliver measurable results.
• Develop audience segmentation and targeting strategies that align content, channels and campaigns to the needs, interests and behaviours of key audiences, including prospective students, current students, employees, alumni, donors and community partners.
• Develop and oversee integrated social media content plans, working with partners across the college to identify, prioritize and amplify stories that support enrolment, student experience, employee engagement and reputation goals.
• Bring college priorities to life through creative and innovative audience-focused storytelling and campaigns.
• Contribute to annual planning, prioritization, resource allocation, and budget stewardship to maximize impact across campaigns, channels, and teams.

Content & Channel Management

• Develop and nurture a network of creators, storytellers and partners to develop content that informs, inspires and sparks engagement.
• Collaborate with channel owners across web, intranet, email, and multimedia to align content strategies, optimize channel mix and improve audience engagement.
• Lead cross-functional collaboration on social content for major campaigns, announcements and institutional initiatives, ensuring social media efforts are coordinated, creative and aligned with broader marketing and communications priorities.

• Ensure social content is timely, relevant and strategically tailored to defined audience segments and platforms.
  Champion inclusive practices – ensure content clear, accessible and inclusive of the diverse communities we serve.

  Team Leadership & Collaboration

• Collaborate with Marketing, Communications and Events teams to develop integrated approaches that amplify key messages, strengthen audience engagement and maximize the impact of institutional initiatives.
• Provide leadership, coaching and mentorship to colleagues and partners across the college, helping build social media knowledge, strengthen content creation capabilities, and elevate the effectiveness of social media engagement.
• Foster a culture of creativity, experimentation and continuous improvement by sharing emerging trends, best practices and performance insights.

Data & Insights

• Champion a data-informed approach to social media, translating insights into actionable recommendations that inform content strategy, audience segmentation and engagement strategy, and campaign planning.
• Establish performance benchmarks, KPIs and regular performance reporting and dashboards, using data and insights to continuously improve content, engagement and results.
• Leverage A/B testing and performance insights to optimize creative, messaging, timing and audience engagement strategies.
• Use social listening and audience insights to understand what matters to key audiences and inform content planning and engagement.
• Track competitor, sector and industry activity to identify best practices, emerging platforms and opportunities for innovation.
  
  Issues Management & Risk Mitigation
• Maintain issues/crisis playbooks, escalation paths, and approval protocols; conduct scenario planning and readiness exercises.
• Lead rapid response during issues, monitoring social and recommending messaging and cadence.
• Proactively assess risk in campaigns and content; implement review cycles to ensure compliance, privacy, and reputational safeguards.

Innovation & Trend Awareness

• Scan the landscape (platform changes, AI tools, media trends, regulatory shifts) and translate insights into practice.
• Test new formats and channels (short-form video, interactive content, thought leadership) to expand reach and relevance.
• Standardize playbooks and toolkits from successful pilots to scale repeatable, efficient practices.

Qualifications:

• Successfully completed a three-year diploma / degree in in communications, marketing, digital media, public relations, or a related field.
• Minimum of 7 years in social media strategy, digital communications, or marketing, ideally within education, public sector, or complex organizations with at least 2 years of supervisory experience is required.
• Demonstrated success managing institutional or large-brand social media channels.
• Advanced knowledge of social media strategy and platform management, including content optimization across major channels (e.g., Instagram, LinkedIn, TikTok) and integration of paid and organic campaigns.
• Competency in crisis communications and issues management, including rapid-response messaging, risk monitoring, and support of coordinated institutional responses during sensitive or high‑impact situations.
• In-depth understanding of reputation management and social listening, with the ability to assess sentiment, identify misinformation, and escalate emerging risks appropriately.
• Proficiency in social media management and analytics tools, including scheduling platforms, listening dashboards, and performance reporting software to inform strategy and leadership decision‑making.
• Advanced creative strategy and multimedia storytelling skills, including concept development and hands-on creation of visual, video, and written content aligned with institutional priorities and brand standards.
• Strong interpersonal skills to manage support staff and work with staff from different departments.
• Excellent communication and conflict resolution skills.

Why Work with Us?

Georgian’s multiple campuses are in some of the most sought-after areas in Central Ontario. Our campuses play important roles in each of these communities, serving as centers for academic, social, and cultural activities, and contributing to the social and economic well-being of the areas.

In addition to a rewarding career, here are some of the other benefits offered to full-time employees of Georgian College:

• We offer a competitive compensation rate, comprehensive benefits plan and a generous vacation policy as well as CAAT defined-benefit pension plan which includes fully matched contributions.
• A tuition reimbursement program that offers reduced course fees for college staff and their dependents.
• A holiday shut down period that allows employees to rest and relax with family and friends.
• A flex work program for most positions allowing employees the flexibility of working both on campus and remotely.
• All Georgian Employees have access to the EFAP: Employees and their family members can call the program 24/7 for completely confidential support, information, and assistance.
• Campus Safety Services: Georgian is committed to providing a safe, respectful and inclusive environment through the delivery of professional health and safety, security, parking, emergency management, conflict resolution and investigative services.

For a more in depth look at what Georgian has to offer, check out our website.

Are you ready to Experience Georgian?

If this opportunity matches your interest and experience, please apply online at: https://www.georgiancollege.ca/about-georgian/career-opportunities/ quoting Competition #80-26 by 11:59 pm on June 29, 2026. We thank all applicants; however, only those selected for an interview will be contacted.

Georgian College supports diversity, equity and a workplace free from harassment and discrimination and is committed to an inclusive, barrier-free environment. We invite applications from all qualified candidates and actively encourage applications from members of groups with historical and/or current barriers to equity, including, but not limited to persons of Indigenous ancestry, racialized persons, persons with disabilities, women and members of the 2SLGBTQ+ community. If you are contacted to participate in the interview, please advise the coordinator of any accommodations needed with respect to any materials or processes used to ensure you have access to a fair and equitable process.

Alternate formats will be provided upon request throughout the recruitment and selection process.