Marketing Advisor (12-Month Term)

Description

Marketing Advisor or as we like to say Acquisition Architect!

Were looking for a Marketing Advisor for a 12-month Term to join our diverse & vibrant team and become part of the ATCO family. ATCO Energy operates 2 lines of business comprising of its Energy and Home Services division and the Blue Flame Kitchen. We like to call ourselves the A-Team!

The trailblazing marketing team works to support all lines of business through digital and traditional marketing campaigns internal and external communications and brand development. Ifyou join our team you can expect lots of laughter nerdy debates and dynamic strategy sessions. We challenge each other to be as awesome as we can be while having lots of fun along the way.

Working as part of the ATCO Energy marketing team and reporting to our Manager Strategy & Planning this role will support Furnace Family ATCO Energy Home Services and Blue Flame Kitchen. As the Marketing Advisor your role is pivotal to the implementation and execution of the annual marketing calendar and associated campaigns and programs. You are responsible for executing the annual strategy along with the marketing calendar and identifying opportunities for driving efficiency and growth.

On a daily basis youll...

Ownership of Brand Portfolios

• Opportunity Identification:Identify and optimize acquisition and repeat purchase campaigns through data driven insights performance analysis and market trends.
• Strategic Positioning:Drive adoption by aiding the creation of a strong brand identity ensuring differentiated and consistent messaging across growth marketing channels.
• Customer Experience Optimization:Lead the enhancement of the customer journey by identifying key touchpoints and pain points within the current journey. Utilize customer feedback analytics and best practices to strategize improvements while collaborating cross-functionally to implement strategies.

Strategic Planning

• Annual Planning:Support the Marketing Manager Strategy & Planning by aiding the development of the annual marketing strategy and marketing calendar providing thoughtful recommendations as to how to achieve business plan growth and acquisition goals set for the year ahead.
• Project Management:Accountable for end-to-end project management of all acquisition-focused campaigns and projects delivering campaigns on time and budget and keeping stakeholders informed of progress risks and dependencies along the way.
• Go-to-Market Planning:Work cross-functionally with internal teams and agency partners to develop and implement campaign go-to-market plans ensuring that campaign objectives ladder up to the overarching marketing strategy and business plan objectives.

Stakeholder Management & Ambassadorship

• Stakeholder Management:Build trust and credibility with internal stakeholders to align on growth and acquisition priorities influence decision-making drive cross functional collaboration for seamless execution
• Marketing Thought Leadership:Act as a trusted advisor providing guidance and recommendations to leadership and stakeholders based on market insights and conditions industry best practices data-driven analytics and performance.
• Team Ambassadorship:Act as the brand and marketing champion driving values and mission of the team while fostering a positive and collaborative environment.
• Performance Analysis:Responsible for maintaining a sound understanding of business and campaign performance working with digital teams and agency partners to remain abreast of acquisition campaign effectiveness and identifying areas for optimization and further growth.
• Interpretation: Analyze campaign results to extract actionable insights to inform future marketing strategies
• Reporting: Prepare and facilitate campaign and monthly brand performance reporting to stakeholder groups and the broader marketing team. Work with R&A and channel teams to ensure accurate attribution and measurement across channels.
• KPI Ownership: Ownership and maintain a sound understanding of acquisition KPIs

Reporting and Analytics

• Performance Analysis:Responsible for maintaining a sound understanding of business and campaign performance working with digital teams and agency partners to remain abreast of acquisition campaign effectiveness and identifying areas for optimization and further growth.
• Interpretation: Analyze campaign results to extract actionable insights to inform future marketing strategies
• Reporting: Prepare and facilitate campaign and monthly brand performance reporting to stakeholder groups and the broader marketing team. Work with R&A and channel teams to ensure accurate attribution and measurement across channels.
• KPI Ownership: Ownership and maintain a sound understanding of acquisition KPIs

Who you are:

A trailblazer who challenges the conventional
Dedicated and passionate about your craft
An energetic team player

What you have:

• Post-secondary education in marketing.
• 2-5 years experience working within a marketing generalist marketing advisory or Marketing PM role
• Proven track record leading cross functional teams in the development and implementation of large-scale multi-channel campaigns
• Ability to identify target audience preferences market trends and competitor activities to aid strategic recommendations
• Highly organized in managing campaign documentation: workback schedules go-to-market plans briefs and marketing calendars
• Effective at building stakeholder rapport and comfortable acting within an advisory capacity leading marketing relationship
• Sound understanding of marketing analytics KPI tracking and performance interpretation
• Broad knowledge in channel marketing tactics
• Self-directed proactive and able to define and execute projects independently
• Demonstrated ability to work collaboratively within a fast-paced team environment.
• Comfortable with job duties that will morph as the business grows and include other duties as assigned

Why ATCO Energy

If youre not yet convinced that working at ATCO Energy could be the smartest decision you ever made we also offer:*

• Competitive compensation pension matching and employee share options.
• Volunteering (during work hours) program and charitable donation matching.

• Hybrid work schedule meeting-free Fridays and Work from Anywhere August!

• Wellness and psychologist coverage up to $3000 per family
• Fertility Drugs & Treatment Benefits
• Adoption benefits
• Flexible public holidays
• Your birthday off
• So much more!

This role is located at... Calgary

At ATCO Energy were purpose-drivento help customers feel comfortable and confident in their homes. Everyday we lean on our core values to shape the future of our industry with our trailblazing spirit in a fast-paced and agile environment. We make diversity equity and inclusion a top priority as we recruit team members who thrive in an environment ofcollaborative problem-solving and share a desire to make a difference.

Required Experience:

Unclear Seniority

Employment Type : Full-Time
Experience: years
Vacancy: 1