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The Opportunity
CAA Atlantic is seeking an experienced Marketing Manager to lead the development and execution of integrated product marketing strategies that drive growth strengthen brand connection and improve customer lifecycle performance.
This role is responsible for translating business objectives into high-impact marketing initiatives across acquisition engagement retention and value expansion. The ideal candidate blends strategic thinking with hands-on execution and brings a strong understanding of customer behaviour lifecycle marketing and data-driven decision making.
Role Overview
Reporting to the Director of Marketing this role partners cross-functionally to deliver measurable outcomes across multiple products and service offerings. You will lead end-to-end campaign development optimize performance through insights and continuously improve how we attract engage and retain customers.
What youll do
Responsibilities
Product Marketing Strategy & Execution
- Develop and lead integrated marketing strategies that support product growth across the full customer lifecycle
- Translate product value propositions into compelling customer-centric messaging and campaigns
- Plan and execute campaigns from brief through launch optimization and post-campaign analysis
- Manage multi channel campaign budget
Customer Lifecycle Management
- Drive acquisition through targeted insight-led marketing programs and testing strategies
- Strengthen engagement and retention through personalized lifecycle-based communications
- Support subscription renewal and loyalty initiatives that increase customer lifetime value
Campaign Delivery & Channel Management
- Execute multi-channel campaigns across digital and traditional platforms including email paid media social direct channels and emerging platforms
- Optimize channel mix and targeting strategies to improve performance and efficiency
- Oversee development and execution of promotions campaigns and customer experiences
Insights Analytics & Optimization
- Monitor campaign performance and customer behaviour to inform continuous improvement
- Leverage data segmentation and testing to refine targeting messaging and offers
- Translate insights into actionable recommendations for product and marketing strategy
Cross-functional Collaboration & Leadership
- Partner with product digital and analytics teams to align marketing strategies with business priorities
- Manage agency and vendor relationships to ensure high-quality execution and delivery
- Lead and mentor direct report fostering a culture of accountability collaboration and innovation
What Success Looks Like
- Increased customer acquisition at improved efficiency
- Improved engagement and retention rates across key segments
- Growth in customer lifetime value through subscription and loyalty strategies
- Measurable campaign performance improvements driven by testing and optimization
- Strong cross-functional alignment and execution excellence
What youll need
Qualifications
- Bachelors degree in Marketing Business or a related field
- 5 years of progressive marketing experience preferably in product lifecycle or customer marketing
- Proven experience driving acquisition engagement retention subscription or loyalty marketing programs
- Strong understanding of digital marketing customer segmentation and performance analytics
- Demonstrated ability to translate data into insights and actionable strategies
- Experience managing cross-functional initiatives and delivering complex campaigns
- Excellent communication and storytelling skills including presenting to senior leadership
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
- Experience with marketing technology platforms (e.g. Hubspot) and analytics tools is considered an asset
Look for yourself
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A little bit about us
CAA Atlantic
CAA Atlantic
At CAA Atlantic were not just a company; were a driving force in the modern world of Atlantic Canada. With a rich history dating back to 1947 we are deeply rooted in our region but our vision is firmly fixed on the future. Our mission To revolutionize the way people experience safety travel and well-being in the 21st century.
Serving our members with pride across the four Atlantic Provinces were not your typical organization. As a forward-thinking not-for-profit were committed to pushing the boundaries of whats possible.
If youre looking to be part of a company thats leading the charge in modernizing the travel and safety industry look no further. As a four-time recipient of the Most Trusted Brand in Canada over the past five years were on an unwavering journey to become the most trusted member-focused organization and top employer in Atlantic Canada. Join us and be part of the future with CAA Atlantic. Together well drive innovation ensure safety and redefine the way Atlantic Canada experiences the world.
Why Work With Us:
- Challenging work with an amazing team
- Strong commitment to the community and giving back (more than $50K in charitable giving to the IWK Foundation Ronald McDonald House Atlantic and the Janeway Childrens Hospital Foundation in 2022 in addition to many more)
- A competitive compensation package
- Generous paid time off based on professional experience
- Paid volunteering
- Telemedicine - provides you with 24/7 direct access to medical care and wellness services by phone or video chat
- Health and Safety of employees is the number one priority
- Complimentary Premier CAA Membership
- An in-house gym facility and/or corporate gym rate and partial reimbursement
- An innovative and dynamic work environment
- Ongoing learning and development opportunities
Our Vision: To be the most trusted and sustainable Member organization in Atlantic Canada.
Our Mission: To make a difference every day by anticipating understanding and exceeding the expectations of our Members
Our Core Values
- WE WILL BE BOLD We embrace change and encourage bold decisions to be made in pursuit of delivering positive impact and innovative solutions for our Members and our community.
- WE DO WHAT WE SAY Our Members and our Community know they can trust us to be there when we say we will to provide the safety and security they can count on and deliver the great service theyve come to expect. Our word is our bond.
- WE THINK DIFFERENTLY We create a culture built on being curious embracing new ideas backgrounds and perspectives which expands our thinking and leads to creative solutions.
- WE DO THE RIGHT THING We commit to operating in the best interest of others upholding integrity and being transparent in our actions and decision making.
Diversity and inclusion at CAA Atlantic
As a member-driven organization we are dedicated to building a workforce that reflects the diversity of the communities in which we live. It is important to us that every employee has the opportunity to reach their full potential and we recognize that diverse perspectives enhance our collective innovation creativity and allow us to provide amazing service to our Members.
Accommodation
Applicants should identify if they require accommodation during the competition process (on a confidential basis). All postings available in alternate formats upon request.
Required Experience:
Manager
Employment Type : Full-Time
Experience: years
Vacancy: 1
Yearly Salary Salary: 67992 - 101989
