Talent.com
Veem
Remote Demand Generation SpecialistVeem • Guelph, Ontario
Remote Demand Generation Specialist

Remote Demand Generation Specialist

Veem • Guelph, Ontario
30+ days ago
Job type
  • Full-time
  • Remote
Job description

Demand Generation Specialist

Salary: $65,000–$75,000 CAD/year

Location: Remote (Canada)
Team: Marketing
Reports to: Growth Manager (direct report to Senior Marketing Manager)
Role type: Individual Contributor

About the Role

Veem is hiring an experienced Growth Marketing Lead to own our inbound and paid lead generation engine end-to-end. This role is designed for an experienced growth marketer who has built and scaled demand generation programs before and can operate independently with minimal oversight.

You will define the lead generation strategy, execute it hands-on, and continuously optimize for qualified pipeline. This is not a people-management role. It is a high-impact individual contributor position with direct visibility to senior leadership.

We are intentionally hiring for experience. We expect this person to bring a point of view, proven frameworks, and strong judgment — not to learn demand generation on the job.

What You’ll Own

Lead Generation Strategy

  • Define and own Veem’s inbound and paid lead generation strategy for:
    • SMB and mid-market customers
    • Fintech, PSP, and platform partners
  • Translate ICPs into keyword strategies, landing page architecture, and funnel stages
  • Identify and prioritize the highest-impact opportunities to drive qualified demand

SEO, Content, and On-Page Optimization

  • Own keyword research, clustering, and on-page SEO strategy
  • Implement on-page SEO directly within WordPress using Rank Math (in partnership with a dedicated website manager)
  • Draft, publish, and optimize SEO-driven content, including:
    • Comparison pages
    • Solution and industry pages
    • Landing pages for paid campaigns
  • Continuously test and improve page performance based on traffic and conversion data

Paid Acquisition

  • Set up, manage, and optimize Google Search campaigns (initial focus)
  • Own and scale a paid media budget starting at ~$5k/month, with a target of ~$10k/month
  • Write ad copy, manage bidding strategies, and align ads with landing pages
  • Launch and optimize remarketing as the program matures
  • Expand into additional channels over time (e.g. Bing, YouTube, LinkedIn)

Conversion Optimization

  • Improve traffic-to-lead conversion rates across key pages
  • Identify friction points and optimization opportunities across the funnel

Analytics, Reporting, and Alignment

  • Monitor performance using GA4 and Google Search Console
  • Track and report on:
    • Traffic by channel
    • Keyword performance and rankings
    • Conversion rates and lead quality
  • Deliver biweekly, CEO-ready reporting with clear insights, recommendations, and next steps
  • Work closely with sales through weekly syncs to ensure alignment on lead quality and pipeline impact
  • Use HubSpot to understand lead flow, lifecycle progression, and sales outcomes

What We’re Looking For

Required

  • Google Ads and GA4 experience required
  • 3–5+ years of experience in growth, demand generation, or performance marketing
  • Proven experience building and scaling inbound lead generation programs in B2B fintech
  • Hands-on experience implementing on-page SEO within WordPress using Rank Math or similar SEO plugins
  • Experience managing paid search budgets of $5-10k per month
  • Deep understanding of SEO, paid search, and conversion optimization
  • Comfortable owning strategy and execution end-to-end with minimal oversight
  • Strong analytical and communication skills, with experience reporting to senior leadership

Nice to Have

  • Experience using HubSpot as a CRM and marketing platform
  • Familiarity with Looker / Looker Studio
  • Experience expanding paid programs beyond Google Ads (Bing/Youtube)
  • Exposure to regulated or compliance-heavy industries
Create a job alert for this search

Remote Demand Generation Specialist • Guelph, Ontario

Similar jobs

Remote Product Tester

OCPAGuelph, Ontario, CA
CA$15.00 hourly
Remote
Part-time +1

Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies.We guarantee 15-25 hours per week with an hourly pay of bet... Show more

 • Promoted

Demand Generation Content Specialist

IntriguemeGuelph, ON, CA
Full-time

At Intrigue, our mission is Empowering Leaders to Strengthen Communities.We believe strong businesses create opportunities for employees, families, clients, and the communities they serve.That’s wh... Show more

 • Promoted

Sales Representative - 60k / Year - Remote

Spade RecruitingGrand Valley, Ontario
Remote
Full-time
Quick Apply

We’re looking for enthusiastic, self-driven, individuals to assist existing and prospective clients within our organization.This position will work with multiple clients throughout the day pr... Show more

 • Promoted

Experienced Control Systems Specialist Role

RidgeTech Automation Inc.Cambridge, Region of Waterloo, CA
Full-time

Drive automation innovation at RidgeTech Automation as an Experienced Control Systems Specialist.Leverage your 5+ years in the field to deliver high-quality, effective solutions.RidgeTech Automatio... Show more

 • Promoted

Lead Beauty Specialist: Inspire Team & Elevate Skincare

Boots UKSouthgate, Grey County, CA
Full-time

A leading beauty retailer is seeking a Senior Beauty Specialist in Grey County, Southgate.This role involves guiding a team to provide personalized experiences in a vibrant beauty hall.The ideal ca... Show more

 • Promoted

Grain Elevator Operator Role at GROWMARK, Inc

Central Ontario FSGrand Valley, ON, CA
Full-time

Explore the Grain Elevator Operator position at Central Ontario FS, part of GROWMARK, Inc.This role emphasizes equipment operation, customer service, and sustainability in agriculture.Central Ontar... Show more

 • Promoted

Sr. SDET

DialpadKitchener, Region of Waterloo, CA
Full-time

Dialpad is the leading AI‑powered customer communications platform, transforming how businesses communicate with their customers.Over 50,000 companies around the globe, including Netflix, RE/MAX, U... Show more

 • Promoted

RN

Bayshore HealthCareAmaranth, ON, CA
Part-time

Bayshore HealthCare is one of the Canada’s leading providers of home and community health care services and is a privately owned company.Bayshore HealthCare is proud to showcase its achievement as ... Show more

 • Promoted

Senior Assurance Manager

RLB LLPTown Of Shelburne
Full-time

A forward-thinking accounting and advisory firm rooted in Southern Ontario with a mission to empower people and strengthen communities.We're growing, and we want awesome people like you to grow wit... Show more

 • Promoted

Wellness-Driven Dietary Aide for Resident Meals

Mimak Care CorporationShelburne, ON, CA
Full-time

A healthcare service provider in Ontario seeks a Food Service Worker to assist with meal plating, serving, and maintaining clean work areas.The role requires following health guidelines and effecti... Show more

 • Promoted

Equipment Inventory Clerk Role at RB Global

Ritchie Bros.Amaranth, ON, CA
Part-time

Explore a dynamic part-time role as an Equipment Inventory Clerk at RB Global, focusing on superior inventory management and customer engagement.This hands-on position is integral to maintaining ac... Show more

 • Promoted

Regional Sales Leader: Packaging Growth & Profitability

Smurfit WestrockGuelph
Full-time

A global packaging company in Ontario is seeking a Sales Manager to lead its Sales organization.Responsibilities include driving sales targets, supporting budget development, and understanding mark... Show more

 • Promoted

Lead Blaster Position in Construction

Frank's Drilling & BlastingGrand Valley
Full-time

Take on a Lead Blaster role at Frank’s Drilling and Blasting Ltd.Ideal for candidates with extensive blasting experience in quarries and construction sites.As a Blaster-in-Charge, you will manage s... Show more

 • Promoted

Survey Taker: Earn up to $25 per survey (Remote)

Earn HausShelburne, ON, CA
Remote
Full-time +1

Looking for people to participate in taking online surveys for Fortune 500 brands.All you need to do is complete online surveys by sharing your opinion.You will help influence brand decisions on se... Show more

 • Promoted

URGENT: Housekeeper Wanted - Experienced Housekeeper Wanted In Shelburne, Ontario $25/Hour! Apply

Housekeeper.comShelburne, Ontario, Canada
CA$25.00 hourly
Part-time

Are you a meticulous and reliable housekeeper looking for an opportunity in Shelburne, Ontario? I am seeking a detail-oriented individual to assist with various household tasks.The ideal candidate ... Show more

 • Promoted

Hearing Care Client Specialist HearUSA

HearUSASouthgate, Grey County, CA
Full-time

Enhance hearing healthcare experiences at HearUSA as a Hearing Care Client Specialist.Your role will include managing appointment logistics and fostering welcoming client interactions.HearUSA seeks... Show more

 • Promoted

Call Center Representative Agent Work From Home - Part Time Focus Group Panelists

ApexFocusGroupMelancthon, Ontario, Canada
Remote
Full-time +1

Now accepting applicants for Focus Group studies.Earn up to $850 per week part-time working from home.Must register to see if you qualify.No Call Center Representative Agent experience needed.Call ... Show more

 • Promoted

Remote Sales - C$60,000 - C$140,000 A Year - Remote

RogersAmaranth, Canada
Remote
Full-time

Experience & Qualifications: A minimum of 2 years of verifiable sales experience is required.Please note that general retail roles (e.Formal training in a recognized sales methodology (e.MEDDIC... Show more

 • Promoted

German Private Tutoring Jobs Dufferin County

SuperprofDufferin County, Canada
CA$20.00 hourly
Full-time +1

Superprof is Canada's #1 tutoring platform, and we're actively recruiting passionate tutors! Whether you're a student, a professional, or simply someone who loves teaching, join the largest communi... Show more

 • Promoted

Registered Nurse

SE HealthAmaranth, ON, CA
Part-time

We help you sleep easy with a supportive team, flexible schedules, paid training, and competitive pay!.Part-Time EVENING (1:00pm - 9:00pm) opportunity to support the Dufferin County Area.Joining SE... Show more