About us
We’re a tight-knit team of creative, data-driven people, continuously building services & partnering with the world’s largest brands.
We value great work with talented, innovative & diverse, making meaningful connections with like-minded creatives along the way!
Role
We’re looking for a Senior Influencer Manager to lead influencer strategy and execution across high-impact client accounts.
This is a senior, client-facing role that blends strategy, creative direction, execution ownership, and commercial thinking.
You will own net-new and strategic accounts end-to-end, oversee and guide Mid-level and Junior Influencer Managers on larger accounts, and work closely with leadership to ensure the influencer function runs smoothly and predictably.
What you’ll do
Strategy & Creative Leadership
Develop influencer and content strategies tailored to client objectives, defining formats, creator profiles, and creative direction that drive performance.
Campaign Ownership
Lead the full influencer campaign lifecycle from brief to launch, optimization, and results analysis across multiple accounts.
Client Relations
Serve as the day-to-day point of contact for assigned accounts, guiding clients through strategy, creator selection, and execution.
Influencer Discovery & Selection
Lead creator discovery and shortlisting, combining strategic rationale (reach, engagement, conversion potential, pricing) with hands-on relationship building.
Content & Quality Control
Own influencer content approvals, ensuring quality, compliance, and brand alignment before launch.
Performance & Optimization
Continuously optimize creator mix, formats, and execution to deliver against awareness, traffic, and conversion goals.
Airtable & Ops Ownership
Set up and maintain creator-related Airtable tabs for your accounts, ensuring creator data, rates, deliverables, and rationale are accurate and client-ready.
Team Oversight & Enablement
Guide and oversee Mid-level and Junior Influencer Managers on some accounts without formal people management responsibility and direct reports.
Leadership Collaboration
Work closely with the Head of Influencer Marketing and leadership team to help shape best practices for influencer execution
Risk Management & Communication
Proactively surface risks, blockers, and trade-offs early, clearly documenting decisions and recommendations for both clients and internal teams.
What we’re looking for
4+ years in influencer marketing with proven track record of delivering successful influencer campaigns
Ability to translate client briefs into influencer strategies, creative direction, and execution plans
Strong instincts for content formats, creator-brand fit, and what converts across platforms
Comfortable working in structured systems (Airtable, Notion, ClickUp or similar) and maintaining clean workflows
Confident, clear communicator with senior stakeholders, especially US-based clients. Fluent English is a must
Able to guide and review work from Mid-level and Junior IMs while remaining hands-on in execution
Who You Are
Seasoned influencer marketer who can take full ownership of complex client work and consistently make smart, strategic decisions about creators, content, and performance. You should be comfortable guiding others, working closely with clients and leadership, and spotting issues before they become problems, all while keeping campaigns moving toward strong results.
Why Join inBeat
Fast-growing agency with tier-one clients
Culture built on autonomy, transparency, and high performance
Remote-first, async-friendly team
Real ownership over campaigns and outcomes
No micro management
Remote Senior Influencer Manager • Fredericton, New Brunswick
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