Remote Chief Financial Officer (CFO)

Location: Thornhill, ON
Reports to: Chief Executive Officer
Team: Executive Leadership

About WellnessLiving

At WellnessLiving, we empower thousands of health and wellness business owners to turn their entrepreneurial dreams into reality. Our mission-critical software fuels their vision, supporting millions of clients around the world in their wellness journeys. With a deep commitment to putting our customers first, we foster a culture that values high performance, adaptability, and accountability. If you are a skilled professional who thrives in a fast-paced, customer-focused environment and are passionate about making a meaningful impact on the health and wellness industry, we would love to connect with you.

Our team is driven by four core values that shape everything we do. If you share these values and meet the qualifications outlined for this role, we encourage you to apply - we’d love to learn more about you!

Customer First – We approach every challenge with a customer-focused lens, driven by an obsession with our customers’ happiness and success.

Excellence – We approach every task, whether big or small, with a steadfast commitment to exceptional execution and the pursuit of greatness.

Accountability – We take full ownership of our decisions, actions, and outcomes – both successes and failures.

Adaptability – We recognize that sustained success demands that we be malleable and purposefully evolve, acknowledging that the world is dynamic and constantly changing.

About the Role

We’re seeking a visionary Chief Financial Officer (CFO) to join our executive leadership team during a time of meaningful growth and transformation. This is not your typical CFO role. We’re looking for someone with strategic courage, analytical sharpness, and a deep understanding of the financial mechanics behind merchant processing, interchange economics, and scaling SaaS businesses.

You’ll be a critical partner to the CEO and leadership team, helping shape our long-term financial vision while rolling up your sleeves to ensure operational excellence day-to-day. You’ll lead a passionate Finance team and play a pivotal role in guiding key business decisions, capital planning, and performance forecasting.

While deep technical knowledge of payment technology is not required, a clear fluency in the economics of merchant processing, fraud mitigation, and PayFac models is essential.

What You’ll Do

• Strategic Leadership: Drive company-wide financial strategy, enabling growth while protecting our mission and values. Partner closely with the CEO and executive team on strategic planning, scenario modeling, and board-level engagement.
• Merchant Processing Expertise: Own our understanding of interchange fees, risk exposure, fraud mitigation, and cost optimization as they relate to payment processing—a key lever in our business.
• Team Management: Lead and grow a high-performing Finance team. Foster a culture of accountability, integrity, and continuous improvement.
• Financial Operations: Oversee financial planning, budgeting, forecasting, and reporting to ensure clarity, alignment, and rigor across the organization.
• Investor Relations: Collaborate with investors, support capital raises, and represent WellnessLiving in fundraising conversations and board meetings.
• M&A and Growth Support: Lead financial due diligence for acquisitions and support business expansion with thoughtful financial frameworks.
• Compliance and Controls: Ensure financial controls are strong, systems are efficient, and risks are well-managed in a scaling SaaS environment.

Who You Are

• A hands-on leader with 10+ years of experience in finance, ideally in high-growth SaaS environments.
• Deeply fluent in merchant processing, interchange dynamics, and related revenue models.
• Experienced in forecasting, financial modeling, and risk management.
• Comfortable engaging with investors, supporting fundraising efforts, and presenting to a board.
• Proven track record of building and mentoring strong teams.
• A collaborator at heart—someone who thrives in cross-functional environments and loves solving problems that matter.
• You bring high integrity, intellectual curiosity, and a desire to make a difference.

Why Join WellnessLiving?

• Mission-Driven Work: Help empower wellness entrepreneurs around the world.
• Leadership Opportunity: Shape the financial future of a rapidly scaling company.
• Company with Heart: Join a team that values empathy, customer impact, and doing the right thing.
• Real Ownership: Have a seat at the table, voice your ideas, and lead strategic change.

If you're a finance leader ready to make a meaningful impact—and excited to join a team that truly cares—we’d love to meet you. Apply today and help us build the future of wellness together.

Please note that those who meet the qualifications for the position will be contacted directly. We appreciate you taking the time and look forward to reviewing your application.

WellnessLiving is an equal-opportunity employer. At WellnessLiving, we are proud to embrace and celebrate differences. Employment at WellnessLiving is based purely on a candidate’s qualifications and experiences as they directly relate to professional competencies. WellnessLiving does not discriminate against any employee or potential employee because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, family or parental status, or any other status protected by the laws and regulations in the locations where we operate. Furthermore, we will not tolerate bias or discrimination of any kind from our employees or customers. At WellnessLiving, we bring everyone together to create something incredible! We are a unique and diverse blend of leaders and action-takers, and that mindset encompasses our passion and commitment to our product and to our team members

We utilize AI to generate summaries of interview notes as part of our candidate evaluation process. This helps ensure a fair and consistent review while maintaining a human-centered hiring approach.