Regional Communications Manager

Regional Communications Manager

As the Regional Communications Manager you will proudly represent Canadas Pacific Northwest Region comprising five exceptionally distinctive world-class hotels: Fairmont Empress Fairmont Hotel Vancouver Fairmont Pacific Rim Fairmont Vancouver Airport and Fairmont Waterfront.

You will report to the Regional Director of Marketing & Communications managing communications and public relations activities to support the region. You will also work closely with Fairmonts Corporate Office on brand communications initiatives and collaborate with the Regions Marketing teams to implement these initiatives.

Your Key Relationships include: Regional and property Directors of Sales & Marketing Directors of Food & Beverage Directors of Operations Catering & Special Events Sales Managers Area Revenue Management Brand Marketing and E-Commerce teams.

Your Committee Presence and Participation: You will support hotel and regional committees by participating or championing the committees as required including but not limited to our Diversity Equity & Inclusion (DE&I) Committee and our committee dedicated to Social Responsibility Ethics and Sustainability.

Your team and working environment:

As Communications Manager you will be based at Fairmont Hotel Vancouver. You will work alongside the Pacific Northwest Region Communications teams as well as liaise with the Fairmont Hotels Corporate Marketing and E-Commerce team.

What Is in It for You

• Competitive annual compensation of $80000 with salary reviews conducted annually based on performance demonstrated capabilities and market conditions.
• Access to our company-matched Defined Contribution Pension Plan (DCPP) company-matched Registered Retirement Savings Plan (RRSP) and Tax Free Savings Account (TFSA) when meeting eligibility requirements
• Access to our Health & Benefits Program including extended health and medical dental vision and paramedical benefits once eligibility requirements are met
• Paid annual vacation (up to 30 days per year based on years of service) 12 statutory holidays and birthday leave once eligibility requirements are met
• Access to our comprehensive wellness program benefits through Green Shield offering complimentary counseling wellness sessions financial and family planning etc.
• Opportunity to develop your talent and grow within your property and across the world
• Opportunity to develop your talent through coaching and our Leadership Mentoring Programs
• Complimentary access to our learning and development programs through our Academies
• Up to $1500 per year towards Educational Assistance after your first year of employment
• Discounted courses and certificate programs through eCornell
• Colleague benefit card offering discounted room and F&B rates at Accor properties worldwide
• Exclusive access to the Pacific Northwest Food & Beverage Discount Program with 50% off at our dining destinations in Vancouver Victoria and Whistler
• Complimentary hotel stay for newly hired colleagues including breakfast for two through our BE OUR GUEST program
• Opportunity to be nominated for and win your dream trip through our yearly employee and leadership recognition program
• Complimentary meals during your shift through our Colleague Dining Program
• Transit Subsidy Program offering payroll deduction for transit with company-provided discounts
• Complimentary dry-cleaning of business attire ($50 per month)
• An inclusive empowering company culture where people are at the heart of everything we do
• The opportunity to work alongside passionate hospitality professionals committed to making the world a more welcoming place
• Opportunities to make a difference through our Corporate Social Responsibility initiatives including our Sustainability Committee and our Diversity Equity & Inclusion Committee championing 2SLGBTQIA Ability & Accessibility Gender Equality and Race & Cultural Diversity
• The opportunity to work in a luxury hotel environment within a Vancouver heritage building dating back to 1939

What You Will Be Doing

Cosmopolitan by nature with the most luxurious accommodations extraordinary cuisine inviting ocean views cultural celebrations and West Coast recreation Fairmonts hotels in the Pacific Northwest are simply unrivalled. Be an ambassador for the brand where your communications expertise interpersonal skills and executional excellence will drive solid operating results brand awareness and memorable guest experiences.

Regional Communications Strategy & Brand Positioning

• Architect a proactive regional PR strategy that supports revenue objectives and aligns with corporate brand direction.
• Assist in directing integrated communications and public relations programs across the region working in partnership with hotel-level PR leaders who manage property-specific and in-house initiatives.
• Develop annual strategic plans that span traditional media digital channels and influencer marketing in priority markets.
• Assist in preparing and managing the regional PR budget in alignment with sales and marketing objectives.
• Represent the region at premier media marketplaces and industry events.

Media Relations & Strategic Partnerships

• Cultivate and steward relationships with Tier 1 journalists editors and creators across Canadian U.S. and international travel and lifestyle media.
• Identify and execute high-impact media influencer and partnership opportunities that elevate the regions visibility in key markets.
• Author and distribute compelling press releases editorial pitches and story angles that bring regional and local narratives to life.
• Plan and host media visits familiarization trips and on-property hosting (including evenings and weekends as required).
• Assist the hotels in lead influencer and content creator partnerships end-to-endfrom vetting and KPI setting through campaign execution and post-collaboration analysis.
• Build and maintain strategic relationships with industry partners including Destination Vancouver Destination BC and Destination Canada.

Storytelling Content & Campaign Amplification

• Amplify on-property activations culinary programming and seasonal campaigns through earned-media coverage.
• Assist with the creation and distribution of regional press kits releases editor advisories and calendar listings and ensure hotel pressrooms and story starters remain current in collaboration with corporate and agency partners.
• Manage end-to-end execution of regional media eventsfrom concept and budget development through program flow stakeholder coordination and on-time delivery.
• Provide editorial guidance on marketing copy advertising and program briefs to ensure brand consistency.
• Assist the hotels where needed with crafting executive communications presentations and key messaging for regional leadership.
• Partner with the Regional Senior Manager E-Commerce to ensure alignment across digital social and reputation management initiatives.
• Support hotel Directors of Sales & Marketing with package development and promotional storytelling.
• Develop non-traditional marketing and media partnerships that extend brand reach.
• Contribute strategic and operational perspective to the development of branded programs.
• Support internal communications and employee storytelling initiatives across the region.

Brand Reputation & Crisis Communications

• Support with crisis communications planning and response for the region.
• Manage incoming media inquiries and interview requests across the region including the development of key messaging and spokesperson preparation for senior leadership (including the Regional Vice President Pacific Northwest).
• Monitor local national and international current affairs and industry trends providing counsel on emerging reputational considerations.
• Assist the hotels in overseeing online reputation management in alignment with brand standards.

Coordination Reporting Awards & Operational Excellence

• Maintain a current centralized media database and update the regional media calendar weekly.
• Maintain and update the regional media calendar on a weekly basis
• Deliver monthly mid-year and annual PR reports to the regional executive team and corporate office.
• Identify and pursue industry award opportunities leading the development of nominations aligned with brand strategy.
• Support additional initiatives as directed by the Regional Director of Marketing & Communications.
• Other duties as assigned

Qualifications :

What Were Looking For

• Bachelors degree or diploma in Communications Public Relations Marketing or a related field; a minimum of five years of equivalent experience in the luxury sector will also be considered.
• Established network of Canadian U.S. and international travel media and influencer contacts.
• Exceptional written and verbal communication skills with demonstrated ability to craft compelling content across a range of formats and audiences.
• Proven experience in crisis communications and online reputation management.
• Proficiency with CisionOne or comparable media monitoring and distribution platforms.
• Strong financial literacy with the ability to interpret data and manage budgets.
• Proven ability to build and sustain partnerships across the industry and broader community.
• Results-driven and highly adaptable with the ability to manage competing priorities exercise sound judgment and maintain a positive solutions-focused approach.
• Flexibility to travel and work non-standard hours as the business requires.
• Strong digital and computer literacy.

Physical Requirements

• Seated computer work including constant use of keyboard and mouse
• Occasional use of ladders stairs and ramps
• Occasional standing walking kneeling and bending

Additional Information :

Visa Requirements:
Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract recruit and promote diverse talent.

Why work for Accor
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities.
By joining Accor every chapter of your story is yours to write and together we can imagine tomorrows hospitality. Discover the life that awaits you at Accor visit

Do what you love care for the world dare to challenge the status quo! #BELIMITLESS

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1