General Manager- Door to Door Sales and Field Expansion (Rogers)

About The Role

Kinetic Wireless is a premium, authorized dealer for Rogers Communications in British Columbia, with over 20 plus years in the telecom industry and a Rogers partnership since 1999. We are seeking an energetic, hands‑on General Manager, Door to Door Sales and Field Expansion to help launch, lead, and grow a new residential field sales division representing Rogers products and services across British Columbia and Ontario. This is a founding leadership role, not a maintenance role. The successful candidate will help build the division from the ground up, recruiting the first wave of leaders and representatives, creating field processes, developing territory plans, establishing sales routines, and driving early momentum in the market.

Key Responsibilities

• Lead the launch and growth of a new residential Door to Door Sales division across assigned regions and territories
• Build the early structure, sales rhythm, field standards, operating model, and accountability framework for the division
• Develop and execute sales strategies to achieve revenue, activation, productivity, and customer acquisition targets
• Recruit, train, coach, and manage sales managers, team leaders, and field sales representatives
• Create early momentum by being hands‑on with field execution, recruiting, coaching, ride‑alongs, and performance management
• Oversee territory planning, scheduling, routing, campaign execution, field coverage, and daily sales activity
• Monitor KPIs, sales activity, conversion trends, productivity, customer escalations, and field performance
• Develop practical processes for recruiting, onboarding, training, territory management, reporting, and field accountability
• Build a high‑performance sales culture based on accountability, professionalism, teamwork, ethical selling, and strong work ethic
• Ensure field teams follow Rogers standards, company policies, customer disclosure expectations, privacy requirements, and applicable consumer protection requirements
• Address performance issues, policy violations, misrepresentation concerns, fraud concerns, or unethical conduct promptly and professionally
• Work closely with senior leadership, HR, Training, Compliance, Operations, and Rogers stakeholders to support channel growth and execution
• Support regional expansion, new market launches, and growth initiatives as the division scales

What We’re Looking For

• 5+ years of experience in direct sales, door to door sales, field sales, residential sales, or a similar customer acquisition environment
• 3+ years of experience in senior sales leadership, regional leadership, multi‑territory management, or field sales management
• Experience launching, rebuilding, or scaling a sales team or division considered a strong asset
• Telecommunications, wireless, home services, residential subscription sales, security, energy, or similar door to door sales experience preferred
• Proven ability to recruit, motivate, coach, and retain field sales talent
• Strong understanding of field sales operations, territory management, daily sales routines, and performance accountability
• Proven track record of achieving aggressive sales targets and leading high‑performing teams
• Comfortable working in a new or fast growing business division where structure, processes, and systems are still being built
• Strong communication, leadership, problem‑solving, and conflict management skills
• Ability to balance aggressive growth with compliance, customer experience, ethical selling, and brand protection
• Post‑secondary education in business, sales, marketing, or a related field is an asset, but equivalent hands‑on experience building and leading direct sales teams will be valued heavily

What Success Looks Like

• Recruit and develop the initial leadership and field sales team
• Establish a repeatable recruiting, onboarding, training, and coaching process
• Build territory plans, daily field execution standards, and practical reporting routines
• Create a sales playbook that can support growth into additional regions
• Achieve agreed activation, revenue, productivity, and customer acquisition targets
• Maintain strong compliance results, accurate customer disclosures, and low escalation rates
• Build a leadership bench capable of supporting future regional expansion

Work Environment and Travel

This role requires regular travel within assigned territories, frequent time in the field with managers and representatives, and flexibility to support evening or weekend sales activity when required by the business. The successful candidate must be comfortable balancing office‑based leadership, field execution, recruiting activity, stakeholder meetings, and hands‑on coaching in market.

Compensation

Base salary range: $135,000 to $150,000 per year. This role also includes eligibility for performance bonuses and a car allowance. The final compensation package will depend on experience, leadership capability, direct sales background, and fit for the role.

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