Senior Brand Marketing Manager

About Lululemon

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future, including an equitable, inclusive, and growth‑focused environment for our people.

Role Overview

As Senior Brand Manager you will report into the Sr. Manager, NA Brand, and be responsible for bringing the lululemon brand to our guests through various campaigns and brand initiatives across a variety of channels. You will provide leadership across all marketing channels and brand creative, bringing to life innovative integrated campaigns across lululemon membership, brand, partnerships, and community moments. The role will primarily focus on membership programs and activations that connect and deepen our relationship with our guests, developing meaningful omni‑channel and lifecycle campaigns to drive acquisition, engagement, and retention.

Core Responsibilities

• Lead large‑scale and complex marketing initiatives/campaigns requiring development of strategy, cross‑functional marketing plans, and execution of integrated omni‑channel campaigns for loyalty initiatives.
• Partner with marketing, operations, and strategy teams to bring member recognition efforts to life; ensuring strategies support attainment of business objectives and KPIs.
• Develop strong and clear creative briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objectives + KPIs, target audience, and messaging hierarchy.
• Support creative development with internal or external agencies, providing strategic guidance rooted in clear business and brand needs and acting as key stakeholder on‑set.
• Collaborate with cross‑functional teams (e.g., Loyalty, Digital Product/UX, Merchandising, Retail Marketing, Ecommerce, Digital, Social, PR, Community, Events, Sports Marketing) to execute best‑in‑class campaigns and digital/IRL experiences, enhancing the consumer experience across touchpoints.
• Manage project roadmap, budget tracking, and deliverables with the support of a Brand Specialist, while setting and driving KPIs, measuring, and reporting results and learnings.
• Manage stakeholders and keep leadership engaged with marketing plans.

Qualifications

• 8‑10 years’ experience in brand/loyalty marketing for a high‑profile, globally branded organization.
• University degree in Business or Marketing is preferred.
• Deep understanding of loyalty and brand marketing, driving omni‑channel initiatives from inception to execution across digital and IRL events, obsessing over guest experience at every touchpoint.
• Creative, agile, innovative individual with a strong grasp of future marketing trends, culture and competitive dynamics.
• Extensive experience in creative brief development and collaboration with creative teams/agencies, including on‑set work.
• Proven ability to negotiate, influence, and collaborate with key decision makers in a complex matrix environment.
• Excellent written and verbal communication skills, with the ability to create compelling presentations and rally cross‑functional teams and executives as a passionate storyteller.
• Strong strategic thinking skills, innovative thinker, and comfort with ambiguity.
• Adaptable, able to juggle changing priorities while maintaining a positive attitude in the face of changing deliverables or business needs.
• Organized, with experience using project management tools (e.g., Smartsheet) and timeline development/management.
• Active engagement with trends in loyalty, sport, fashion, lifestyle, and entertainment culture.

Must Haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, without taking yourself too seriously.

Compensation & Benefits

lululemon’s compensation offerings are grounded in a pay‑for‑performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $103,500–$135,900 CAD annually; base pay is based on location and may vary. Permanent employees may be eligible for a competitive annual bonus program and other program eligibility requirements.

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top‑up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these programs in whole or in part at any time without advance notice.

Additional Notes

Immigration support may be available for this role.

Workplace Arrangement

Hybrid. In‑person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

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