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Western Canada Lottery Corporation (WCLC)
Strategic Retail Experience Director for Lottery InnovationWestern Canada Lottery Corporation (WCLC) • Calgary, AB, Canada
Strategic Retail Experience Director for Lottery Innovation

Strategic Retail Experience Director for Lottery Innovation

Western Canada Lottery Corporation (WCLC) • Calgary, AB, Canada
30+ days ago
Job type
  • Full-time
Job description
Lead the innovative evolution of lottery retail as a Strategic Director of Retail Experience. Shape player journeys, optimize merchandising practices, and elevate retailer partnerships for enhanced performance. In this leadership role, you will drive the strategy for a cohesive retail ecosystem that integrates digital and physical experiences. Focus on modernizing distribution channels, establishing impactful KPIs, and fostering a culture of excellence and innovation. Your strategic mindset will optimize the player journey and boost retailer engagement. Key Responsibilities: • Oversee product distribution strategy across all channels • Define and manage retail KPIs to support continuous improvement • Modernize in-store merchandising and customer experiences • Develop omnichannel features for cohesive product offerings • Represent retail interests in national planning and integrations Requirements: • 10+ years in progressive retail leadership • Degree in a related field or equivalent experience • Proven ability in retail modernization and change management • Strong collaboration skills with cross-functional teams • Experience in performance metrics and KPIs Drive significant change in lottery experiences through innovation, partnership, and operational excellence. #J-18808-Ljbffr
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Strategic Retail Experience Director for Lottery Innovation • Calgary, AB, Canada

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