Senior Manager, Market Strategy & Revenue Management

Job Description Reporting to the Director of Market Strategy, the

Senior Manager Market Strategy & RGM

leads in collaboration with the marketing leader the virtual team composed of cross‑functional members and supporting AWC key pillars of growth. The role is responsible to drive the long‑term profitable growth of our Core, Premium, or Agency portfolio through establishing commercial strategy and optimizing revenue (RGM). This person leads the overall MAPPS (Merchandising, Assortment, Price, Promotion, Shelving) guidelines for our brands in their respective portfolio across every region. Having the ability to collaborate and influence across the organization at all levels is essential for this role.

WHO WE ARE At Arterra Wines Canada, we aim to inspire the simple joys of life, and we come to work every day with a shared passion to build wine brands people love. As a pioneer in the Canadian wine industry with 150 years of experience, our success is driven by our people. We work together with integrity and pride, striving to reach our fullest potential every day, and we’re looking for people who do the same.

We are undergoing a pivotal transformation, actively in search of dynamic individuals poised to make a substantial impact within our ever‑evolving organization. Are you someone who embraces change and excels in diverse roles that span across various functions? If so, we look forward to hearing from you!

Key Responsibilities

Create the annual & long‑term commercial strategy (portfolio management, pricing, promotion, shelving, distribution) and trade investment strategies for the portfolio

Understand the financial profile of our product portfolio, including key drivers of profitability, leading to optimization, prioritization, pack‑price architecture, channel strategies and other assortment‑led strategic processes and initiatives

Act as the voice of the customer and the regions with our Partners and with AWC leadership ensuring strategies aligns with customer priorities and opportunities

Ownership of market coherency between all regions and channels by creating brand and product guardrails for pricing and promotion

Responsible for the promo trade envelope inclusive for agency partner. Properly allocating between region and brand to maximize total enterprise ROI

Review Promotional Calendars including depth and frequency by SKU – delivering promo optimization

Working with Marketing and Agency partner on planning activities, initiatives along with external agencies to understand consumer behavior to ensure our strategy is perceived well from customer and consumer lens

Own the business review routines reporting into both internal Review and external Agency Partner review providing insights and creating action plans as needed to deliver business objectives

Identify market trend, competition impact and white space analysis

Play a key role in driving innovation business cases and long‑term brand development: pack size definition, regular and promo prices, volumes forecasts, promotional mechanisms, strategy and sales toolkit development and cascade to Sales teams in collaboration with other department

Coach and develop a team of 10 people (Region Manager and Sr Analyst Market Strategy & RGM) become future Market Strategy & RGM leaders, to increase productivity and responsibility

Perform other related duties and responsibilities as assigned or required

What we offer

Competitive salary and bonus

Benefits and Pension Plan

Product Allowance

An organization that cares about Corporate Social Responsibility

Tuition reimbursement

Training & Development Programs

An opportunity to learn about the world of wine

Compensation Budgeted Range – $115,389.00-$149,327.00

The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.

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