Sales Manager

For more than a century, Electrozad has been Ontario’s trusted electrical distributor—delivering reliable products, services and solutions for commercial, industrial, and contractor applications.

Sesco (founded 1922) established a strong presence across Central & Eastern Ontario, while Electrozad (founded 1955) became the leading supplier in Southwestern Ontario. From day one, both shared a commitment to quality, reliability and complete electrical & automation solutions.

We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees. In Canada, we are represented by 6 locally managed electrical and industrial distributors and have over 110 locations with coverage in 9 provinces.

What’s In It For You?

• You will be joining a market leader with over 40 years of experience to help you elevate your potential.
• You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
• A chance to get involved in the forever growing electrical industry.
• We house the largest inventory to better service our customers and deliver on sales commitments.
• An opportunity for career development across many business departments within our organization.

Scope of the Position:

Reporting to the Regional Vice President, the Sales Manager is responsible for leading regional sales and business development activities. This role oversees sales forecasting and target achievement, ensuring execution of sales plans and market initiatives, while driving the performance, development, and training of the Outside Sales Representatives.

Major Responsibilities:

• Promote and embody the company’s vision and values.
• Develop and execute strategic sales and branch plans aligned with corporate goals.
• Set sales targets, forecasts, and performance objectives for the region.
• Lead, coach, and develop the sales team, including ongoing training.
• Oversee territory management and support Outside Sales Representatives.
• Build and maintain key client relationships, including negotiation and closing of major deal.
• Deliver presentations and represent the company at industry events and client meetings.
• Monitor sales performance, reporting, and financial results; take corrective action as needed.
• Support budgeting, forecasting, and revenue planning with the President.
• Optimize branch operations and product offering to drive efficiency and profitability. Other Duties as Required.

Requirements:

• High School Diploma.
• 3-7 Years Experience within a distribution environment. Experience in the Electrical industry preferred.
• 3-5 Years Management Experience.
• College/University Diploma (Business related, preferred).
• Knowledge of Microsoft Office required.

Benefits & Perks:

We offer a competitive salary, plus a full set of benefits, including:

• Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
• Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
• Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

More information on Electrozad:

Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos.

Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market.

This commitment is tangible in our detailed Global CSR report, to learn more please visit

Sonepar has been recognized as a Diversity Leader by the Financial Times’ 2024 Diversity Leaders ranking and was awarded GEEIS Certification in 2022. We are proud to be an equal opportunity employer, welcoming submissions from all candidates. We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it’s essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply.

For more information about our Inclusion and Diversity initiatives, please visit

Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.

Next steps:

We are interested in knowing more about you. Start an exciting new career and enjoy a number of benefits by applying online. While we are very grateful for your interest in joining the team, only those selected for an interview will be contacted.