Director, Franchise Marketing Analytics

About Electronic Arts

Electronic Arts creates next‑level entertainment experiences that inspire players and fans around the world. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Director, Franchise Marketing Analytics

Workplace Type: Hybrid (Los Angeles, CA or Vancouver, BC)

Reporting To: Senior Director, Franchise Marketing Analytics & Enablement

Studio / Department: The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions. We connect teams with the data, insights, and tools needed to accelerate outcomes.

Impact

You will lead marketing analytics strategy for EA Entertainment, guiding investment decisions across global franchises. You will shape how data informs growth, engagement, and retention by delivering clear insights to senior leaders and building scalable measurement frameworks.

Responsibilities

• Lead marketing analytics strategy across multiple EA Entertainment franchises (e.g. Battlefield, The Sims, Apex Legends)
• Act as trusted advisor to VP‑level leaders to inform growth, engagement, and investment decisions
• Partner with other insights teams across EA to develop integrated, decision‑ready guidance for business leaders
• Guide experimentation strategy and measurement frameworks across campaigns
• Oversee application of MMM, incrementality, and attribution methodologies
• Ensure analytics tools support key decision points and continuous optimization
• Lead, develop, and grow a team of analysts and managers

Required Qualifications

• 10+ years experience in marketing analytics, data science, or related field
• Experience leading analytics teams supporting global products or services
• Proficiency influencing VP‑level stakeholders with data‑driven recommendations
• Proficiency applying marketing measurement methods (MMM, incrementality, LTV)
• Experience developing team capability across analytics and stakeholder engagement
• Proficiency in SQL and Python or R
• Experience with data visualization tools (e.g., Tableau, Power BI)
• Bachelor’s degree in a quantitative field or equivalent experience

Core Skills And Experience

• Proficiency defining analytics strategy across large organizations
• Proficiency connecting data insights to business and marketing outcomes
• Experience building scalable measurement and experimentation frameworks
• Experience working across cross‑functional teams and global partners
• Clear communication of complex insights to executive audiences

Pay Transparency - North America

• British Columbia (depending on location e.g. Vancouver vs. Victoria) $160,700 - $224,700 CAD
• California (depending on location e.g. Los Angeles vs. San Francisco) $193,100 - $296,500 USD

Benefits

US: Paid time off (3 weeks to start), 80 hours of sick time, 16 paid holidays, 10 weeks paid leave for a new child, medical/dental/vision insurance, life & disability insurance, 401(k). Potential bonus and equity.

Canada: Vacation (3 weeks to start), 10 days sick time, parental leave benefits, extended health/dental/vision coverage, life & disability insurance, retirement plan, potential bonus and equity.

Equal Opportunity Employer

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment‑qualified applicants with criminal records in accordance with applicable law. EA makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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