Paid Search Specialist

ABOUT US: Sundays was founded in Vancouver in 2019 by four friends with deep roots in furniture and retail. We design West Coast modern pieces: warm, functional, built to last. We sell direct to customers across the US and Canada, online and through showrooms in New York, Pasadena, Vancouver, Toronto, and Calgary. Our sister brand Hetta takes a more refined, traditional approach, while upholding the same commitment to quality. The mission of our Paid Media team is to drive efficient, scalable growth by connecting high-intent customers with thoughtfully designed products through disciplined execution and continuous optimization. This role is responsible for owning and scaling paid search performance across Sundays and Hetta. You bring strong platform expertise, a clear point of view, and a hands-on approach to execution, while contributing meaningfully to broader channel strategy. The Role We’re looking for an experienced Google Ads specialist who can scale sophisticated paid search campaigns across both brands and bring real strategic thinking to the table. You’ll work closely with our Director of Paid Media, contributing to channel strategy while taking day-to-day ownership of growth, execution, and optimization across budgets at scale. This is a hands-on role. You’ll be in the platform regularly, and your expertise will shape how we think and have measurable impact on the business. The person who thrives here is someone who knows how to drive scale, communicates clearly, and takes genuine ownership of results. What You’ll Be Doing Google campaign execution: - Run, optimize, and scale campaigns across Search, Shopping, Performance Max, AI Max, and Demand Gen for both Sundays and Hetta - Collaborate on channel strategy with the Director of Paid Media, bringing platform expertise and a clear point of view to the conversation - Manage budget pacing and allocation across both brands, surfacing trade-offs and recommendations proactively - Partner closely with the Director of Paid Media to achieve profitable operation and scaling of channel campaigns, operating within net sales and MER targets - Build and actively manage first-party data strategy, including customer match lists and audience seeding for AI-powered campaigns - Own product feed quality for Shopping and PMax, including rich metadata and attribute optimization that fuels Google’s AI systems Measurement & analysis: - Maintain a robust conversion tracking setup, covering Enhanced Conversions, and consent-compliant measurement infrastructure - Track and report on core KPIs (ROAS, CPA, CVR, impression share, new customer acquisition cost) with context and clear recommendations - Engage with attribution across a longer consideration funnel, building toward incrementality thinking rather than last-click defaults - Present performance in a way that drives business decisions Testing & optimization: - Run structured tests across creative, copy, audiences, bidding, and landing pages, with clear hypotheses and documented learnings - Navigate the balance between AI automation and human oversight, knowing when to trust the algorithm and when to constrain it - Stay current on Google’s product roadmap (AI Mode, Demand Gen Drops, PMax updates) and bring new opportunities to the team proactively Working with the team: - Coordinate approaches across Sundays and Hetta, two distinct brands with different customers and positioning managed on shared infrastructure - Generate clear creative briefs for assets on the Google channel including YouTube and PMAX placements - Lead copy development and messaging planning for the Google channel - Partner with creative and web on asset quality knowing that AI-powered campaigns are only as good as the creative and data you feed them - Participate in cross-channel planning and, over time, and willingness to be cross-trained in the Meta channel What We’re Looking For Required: - 3-5 years of hands-on Google Ads management, with at least 2–3 years running budgets of $200k+/month - Fluency across Performance Max, AI Max for Search, and Standard Shopping, with a clear understanding of their distinct roles and how to run them together as a system - Hands-on experience with Demand Gen campaigns, including audience seeding, creative strategy, and how it works alongside PMax and Search - A real first-party data strategy mindset: customer match, Enhanced Conversions, and value-based bidding aren’t buzzwords to you - Strong command of Google Merchant Center and feed optimization, including the metadata and attribute depth that AI-powered campaigns depend on - Solid measurement fundamentals, including the ability to articulate the nuances and pitfalls of platform-reported attribution - Experience with high-AOV or considered-purchase brands. You understand the longer conversion window and know how to build for it - Analytical and clear: able to work through complex data, identify what matters, and communicate it without jargon Preferred: - Background in furniture, home goods, or other high-consideration lifestyle categories - Experience managing Google’s AI-powered tools as a collaborator, knowing when to trust automation and when to override it - Familiarity with incrementality testing and media mix thinking beyond platform attribution; experience with attribution software (Triple Whale, Northbeam) strongly preferred - Some Meta Ads experience, or a real interest in developing it. We’d cross-train the right person - Experience managing paid search across multiple brands simultaneously - Familiarity with feed management tools like DataFeedWatch The First 90 Days You’ll start with a full audit of current campaigns, performance baselines, and where the biggest opportunities are. From there, we’ll expect a prioritized roadmap with your honest read on where to focus. Ongoing, you’ll be measured on revenue growth and hitting MER targets by brand, new customer acquisition efficiency, budget utilization, and the quality of your testing and cross-team collaboration. On Meta We run active Meta programs across both brands and value channel breadth on the team. This role is Google-first, but candidates with Meta experience, or a genuine interest in developing it, are particularly attractive to us. For the right person, we’d build a cross-training plan within the first six months. WHAT WE OFFER: - Competitive salary and performance bonus tied to channel outcomes. - Comprehensive benefits plan (health, dental, vision), including enhanced mental health support. - Three weeks of vacation in your first year. - A flexible, collaborative work environment with a design-forward office in Vancouver. - Fully stocked kitchen with snacks, coffee, and tea. - Ergonomic workstations with sit-stand desks. - Generous product discounts across Sundays and Hetta. - Opportunities for professional development and career growth as the company scales. The salary range for this role is $70,000 - $90,000 annually. - We appreciate hearing from all candidates; however, only those under consideration will be contacted. Sundays is proud to be an equal opportunity employer committed to inclusive hiring practices