Regional Sales Manager

Location:

Edmonton, Alberta

Company:

Mattamy Homes Canada

Department:

Sales, GTA Divisions

Employment Type:

Full-Time

Reports to:

Vice President, Sales

When it comes to forward-thinking homebuilding and thoughtfully planned communities, Canadians think of Mattamy Homes. And that success is centred on a foundation of great people, because our team is as solid as they come. At Mattamy, we are optimistic, hardworking and supportive. Together we learn and grow as we strive to create a positive impact in the homebuilding industry. Contributing to the Mattamy Way means being surrounded by caring people who encourage you to be exactly who you are. It means your opinion is invited and your contributions count. And it means a career filled with pride, knowing you’re part of an environmentally-conscious, action-oriented organization with big plans for the future. The opportunity to bring the future of living to homeowners based on what Canadians value is exciting – and we’re making it happen.

Learn more about what makes working at Mattamy special and our award-winning culture.

What we offer

The Regional Sales Manager leads and oversees community sales performance to deliver strong results while providing the best homeowner experience. This role ensures consistent strategy execution, process discipline, and cross‑functional alignment, while coaching sales professionals and administratorsto drive revenue performance.

What you’ll do

Sales Strategy & Revenue Performance

• Assist with the development and execute regional sales strategies aligned with company revenue objectives and annual sales goals.
• Set, communicate, and monitor sales targets for each assigned community, tracking performance against KPIs including traffic, conversion, sales pace, rescissions, and customer satisfaction metrics.
• Work with VP, Sales to establish pricing strategies, lot premiums, incentives, and promotional programs for community releases and default and quick move-in (QMI) homes.
• Analyze market conditions, competitive activity, and performance trends to inform regional sales strategy adjustments.
• Provide strategic oversight for community sales releases, launches, and promotional initiatives.

Leadership & Coaching of Community Sales Teams

• Provide regional leadership to sales professionalsand administrators, including performance management, development, engagement, and objective setting.
• Coach and mentor sales professionals to drive consistent sales performance, operational discipline, and customer experience outcomes.
• Ensure effective onboarding, training completion, and ongoing development of sales team.
• Identify capability gaps across communities and deploy targeted coaching or training programs.
• Foster a consistent, high‑performance sales culture aligned with brand standards and sales excellence expectations.
• Identify underperforming communities and direct corrective action and turnaround plans.
• Recognize top performers and reinforce accountability through performance management plans where required.
• Developing and planning regional sales meetings and training initiatives in coordination with the Vice President, Sales.

Sales Operations & Process Governance

• Partnering with the Manager, Sales Process & Administration to implement, and enforce standardized sales processes across all communities, including lead management, sales workflow, and use of CRM and sales systems.
• Ensure sales professionals are accountable for FINTRAC, CRM adoption, data accuracy, and reporting compliance.
• Support APS consistency and implementation of changes as required.
• Act as a regional escalation point for system, process, or data integrity issues.
• Champion continuous improvement of sales tools, systems, and infrastructure in partnership with Sales Operations.

Sales Centre Oversight

• Establish regional standards for sales office operations, readiness, presentation, and customer experience.
• Hold sales teams accountable for sales office setup, cleanliness, branding, staffing coverage, and operational compliance.
• Provide guidance and escalation support related to sales office operational issues.

Marketing, Lead Strategy & Market Intelligence

• Partner with Marketing to evaluate and provide input into lead sources, marketing strategies, campaign performance, and conversion effectiveness at a regional level.
• Review and leverage competitor and market intelligence provided by community teams to inform regional decisions.
• Ensure sales teams are actively monitoring competitor activity and market conditions.

Customer Experience Oversight

• Own regional accountability for consistent customer experience standards across communities.
• Support sales teams in resolving escalated customer issues, complaints, or service breakdowns.
• Monitor customer satisfaction metrics (e.g., AVID) and direct corrective actions where required.

Compliance & Risk Management

• Ensure regional compliance with legislation, consumer protection laws, and internal policies.
• Hold sales teams accountable for policy enforcement and ethical sales practices at the community level.
• Address escalated compliance issues, audit findings, or regulatory concerns.
• Stay informed of legislative and market changes impacting regional sales operations.

Cross‑Functional Leadership & External Relations

• Collaborate with Construction on regional timelines, inventory readiness, Quick Move‑In strategies, and possession planning.
• Partner with Customer Care to address systemic issues impacting homeowner satisfaction.
• Ensure effective communication and alignment between Sales, Marketing, Construction, and Customer Care teams.
• Build strong professional relationships with external parties such as financial institutions, brokers etc.

What you bring

• Bachelor’s degree in Business Administration, Marketing, Commerce, Real Estate, or a related field is preferred.
• An equivalent combination of education and progressive sales leadership experience may be considered.
• 7–10+ years of progressive sales experience, with demonstrated success in luxury, premium or high-value sales or a comparable customer‑centric sales environment.
• 5+ years in a sales leadership role, overseeing multiple communities, locations, or teams through indirect leadership.
• Proven experience:
• Leading and coaching sales professionals
• Driving revenue performance through strategy, forecasting, and performance management
• Implementing and enforcing standardized sales processes and CRM discipline
• Strong understanding of:
• Pricing strategy, incentives, and market dynamics
• Customer experience metrics and continuous improvement
• Regulatory, compliance, and ethical sales practices in real estate or regulated environments

Bonus points

• Experience in a multi‑site or regional role with accountability for performance through others
• Familiarity with CRM and sales performance systems (e.g., DynaMX)
• Real estate or homebuilding industry knowledge, including awareness of market and legislative impacts

Hours of work

This is a full-time, five-day-per-week position. Schedules are determined based on sales office requirements and will include a minimum of one weekend day.

Compensation

Compensation for this role will include a competitive Base Salary plus eligibility to participate in Mattamy’s annual bonus program, which gives you the opportunity to increase your total compensation if business and individual goals are achieved.

We encourage applicants who meet most of the role requirements to hit that submit button and apply! It’s okay if you don’t have 100% of the requirements. If you’re the right candidate, we’ll help you learn and grow.

Who we are

Mattamy Homes is the largest family-owned homebuilder in North America, with 40-plus years of history across Canada and the United States. Every year, Mattamy helps more than 8,000 families realize their dream of home ownership. In Canada, our communities stretch across the Greater Toronto Area as well as in Ottawa, Calgary and Edmonton.

Be yourself. We want it that way.

At Mattamy, we're passionate about creating and promoting a diverse and inclusive environment where everyone can do their best work. Diversity and inclusion are important to the work we do to support our homebuyers, colleagues, and communities. From how we build our teams to cultivating our leaders, we're on a journey toward a welcoming, barrier-free culture for everyone.

Mattamy Homes Canada is committed to providing accommodation for people with disabilities. If you require accommodation through any aspects of the selection process, please notify us on your application and we will work with you to meet your needs.

Mattamy companies may use artificial intelligence (AI) tools to support our hiring process, including to help screen or assess candidates along the way. These tools work behind the scenes, while people remain at the heart of every hiring decision.

Qualified applicants will be contacted directly by the Talent Acquisition team.