Performance Marketing Lead

About Roveir & Roveia Health Roveir is a growth marketing partner for tech companies, startups, and DTC brands. Founded by alumni from Facebook and Tesla, we specialize in scaling paid customer acquisition through performance-driven advertising and conversion-optimized systems.

Roveia Health is our specialized growth division focused on telehealth, health & wellness, and digital health brands — helping companies in the GLP-1, supplements, and patient acquisition space scale through performance marketing.

Across both brands, we manage millions in monthly ad spend across Meta, Google, YouTube, LinkedIn, and TikTok — serving clients from early-stage startups to 8-figure consumer brands.

Fully remote. Globally distributed. Built for growth that drives real outcomes.

The Role We're hiring a

Performance Marketing Lead

to execute and optimize paid acquisition campaigns across a portfolio of Roveir and Roveia Health client accounts.

This is a mid-level, multi-channel execution role. You're comfortable running Meta and Google as your core channels and can support on YouTube, TikTok, and LinkedIn when needed.

You'll work closely with Senior Performance Marketing Leads, account managers, and creative teams to drive measurable results across your accounts. You'll be responsible for day-to-day campaign execution, optimization, and performance reporting.

Agency experience is required. You've worked across multiple client accounts, you understand how to manage competing priorities, and you take ownership of campaign outcomes.

What You'll Own Campaign Execution

Build, launch, and optimize paid campaigns across Meta Ads and Google Ads as primary channels

Manage budgets, bidding strategies, audience structures, and creative rotations across multiple accounts

Execute campaign structures aligned to funnel stages and client objectives

Multi-Channel Execution

Run Meta (Feed, Stories, Reels), Google (Search, PMax, YouTube, Display), and support on LinkedIn and TikTok where relevant

Adapt execution to each channel's strengths and each client's funnel

Ensure tracking integrity across platforms — pixels, GA4, GTM, and conversion events

Testing & Optimization

Execute creative testing in collaboration with designers and creative teams

Run A/B tests across audiences, creatives, copy, and campaign structures

Monitor daily performance and proactively flag issues and opportunities

Reporting & Communication

Support performance reporting with clear insights and optimization notes

Communicate performance drivers and learnings to account managers and senior leads

Stay current with platform updates, best practices, and new features

What We're Looking For Must-Haves

2–4 years of hands‑on paid media experience

Agency background is required — you've managed multiple client accounts simultaneously

Solid working knowledge of both Meta Ads and Google Ads

Experience running campaigns across tech, SaaS, eCommerce, health, or similar verticals

Comfortable executing from strategic direction while contributing your own optimization thinking

Data‑driven, detail‑oriented, and self‑directed

Fluent English, written and verbal

Comfortable working independently in a fully remote environment

Strong Signals

Has managed $20K–$200K+ in monthly ad spend across multiple accounts

Has executed creative testing processes and can brief creative teams effectively

Experience in telehealth, health & wellness, B2B SaaS, or DTC

Comfortable with GA4, Looker Studio, and conversion tracking setup

Looking to grow into a senior role and takes ownership seriously

You're Not the Right Fit If

You've only ever managed one channel

You need constant direction to execute campaigns

You've never managed more than one or two accounts at a time

You treat reporting as pulling numbers rather than communicating what they mean

Nice to Have

Experience with LinkedIn Ads, TikTok Ads, or YouTube as a primary channel

Familiarity with CRO, landing page testing, and experimentation frameworks

Experience with UGC creative workflows and performance creative strategy

Exposure to patient acquisition, telehealth, or regulated health verticals

What We Offer

$55,000 – $80,000 CAD annually, based on experience

Fully remote, globally distributed team

Clear growth path toward Senior Performance Marketing Lead

Exposure to high‑spend, high‑growth client accounts across two brands

Direct collaboration with senior marketers, creative leads, and account managers

Work closely with operators and alumni from Facebook and Tesla

Hiring Process

Application Review — We'll review your background and account experience

First Interview — Intro call covering your experience, channel depth, and agency background

Second Interview — Deeper conversation with a senior team member or the CEO

Practical Screen — Walk us through a real account you've managed: what you ran, how you optimized, and what results you drove

Apply now and help us scale great companies through performance‑driven marketing.

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