Sales Director

FLiiP is on a mission to modernize the fitness industry through our all-in-one SaaS platform. We help commercial gyms and multi-location operators streamline their operations, increase member retention, and unlock smarter growth across the entire member journey. Backed by leading investors and part of the Google for Startups Accelerator, we're scaling rapidly across North America.

Role Overview We are seeking an experienced and results-driven Sales Director to lead our growing sales team and drive strategic deal execution. As part of the Growth Team, you will manage a team of 5 Account Executives and play a hands-on role in managing the full sales cycle, including both inbound and outbound sales efforts. This role will be essential in building the foundation of our future sales organization, setting us on a path toward international growth and success. You will start by leading a small team, but as we pursue our ambitious growth goals, you will be instrumental in expanding the team to cover Canada, the USA, and Europe.

Key responsibilities

Sales Leadership: Lead, mentor, and grow a small but expanding sales team, initially consisting of one Account Executive and two new hires, with a clear roadmap for growth into international markets

Full Sales Cycle Management: Own and manage the entire sales cycle, from lead generation (inbound and outbound) to close. Develop strategies to optimize both inbound leads and outbound prospecting efforts

Hands-on Deal Management: Personally handle and close large, complex deals, with a focus on multi-location fitness chains and enterprise-level customers

Revenue Growth: Develop and execute strategies to quadruple our revenue over the next 18 months by effectively managing the pipeline and driving conversion

Sales Strategy & Execution: Collaborate with the Chief Growth Officer to refine our go-to-market strategy, incorporating a balanced mix of inbound and outbound sales tactics, pipeline management, and deal closing

Team Development: Help recruit, onboard, and develop new sales talent, fostering a high-performance, goal-oriented sales culture

Strategic Partnerships: Potential to expand into overseeing and managing strategic partnerships to drive additional revenue streams and growth opportunities

Collaboration: Work closely with marketing and product teams to ensure alignment between sales strategies, customer acquisition efforts, and product development

Forecasting & Reporting: Provide accurate sales forecasts, monitor KPIs, and deliver insights on deal flow, pipeline health, and team performance

Requirements

7+ years of full sales cycle experience, preferably in B2B SaaS, including a mix of inbound lead management and outbound prospecting. At least 2 years in a leadership or management role ideally at a seed or Series A startup

Proven track record of closing complex, high-value deals, particularly in the fitness or related industries (e.g., wellness, sports, health tech)

Experience managing both inbound and outbound sales pipelines, with a strategic approach to optimizing lead conversion and deal velocity

Strong leadership and team management skills, with a focus on mentoring and developing talent

Experience in building and executing a sales strategy from scratch, including team scaling and process improvements

Excellent communication and negotiation skills, with the ability to manage relationships with C-suite executives and key decision-makers

Hands-on, "roll up your sleeves" approach with a passion for building a business from the ground up

Bonus: Bilingual in French (not required) and English

Bonus: Experience working in the fitness tech or health SaaS industry

Nice to have: Interest or experience in leveraging the newest AI capabilities and automation to create efficient and scalable inbound and outbound sales processes

Benefits

Competitive total compensation package

Remote-first culture with flexibility

The opportunity to shape the future of a fast-growing SaaS startup

A collaborative, growth-oriented team culture

Direct access to the executive team and significant responsibility from day one

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