Vice President, Brand, Strategy & Partnerships ID #1506

Barrie, ON, Canada

Job Description

Posted Monday, May 4, 2026 at 4:00 a.m. | Expires Thursday, June 4, 2026 at 3:59 a.m.

The YMCA of Simcoe/Muskoka is in search of a Vice President, Brand, Strategy & Partnerships (Vice President) to advance the mission and vision of the Association by growing brand awareness and trust; building and stewarding strategic partnerships; and driving and monitoring strategic plan outcomes. The Vice President will play a pivotal role in ensuring the Association remains responsive and future‑ready, applying strategic foresight to anticipate trends and opportunities, safeguarding and strengthening the YMCA’s brand and public profile, and acting as a collaborative manager of change.

Reporting to the President & CEO and as a critical member of the leadership team, the Vice President will work closely with colleagues to continuously assess the landscape to identify strategic opportunities and risks for the Association. As an experienced and highly strategic leader, the Vice President will serve as a thought partner across the organization in recognition and pursuit of initiatives that advance the YMCA of Simcoe/Muskoka’s mission and core strengths.

The Vice President will lead the translation of strategy into action, working collaboratively to enable and support colleagues in delivering operational activities aligned with the strategic plan. By coordinating efforts across the organization, the Vice President will help to identify synergies, drive efficiencies, build momentum and ensure a consistent and credible brand presence across all activities and communications.

Key Responsibilities

• Contribute as a member of the Leadership Team, supporting strategic planning and organizational decision‑making
• Translate strategic priorities into actionable plans and support implementation across the Association
• Foster collaboration and alignment across departments to advance organizational goals
• Brand & Communications: provide strategic oversight of brand, marketing, and communications; strengthen the YMCA’s public profile and reputation across the communities we serve; ensure consistent, credible, and values‑aligned messaging across all platforms
• Strategic Planning & Performance: support the development and implementation of the Association’s strategic and annual operating plans; establish and monitor performance measures, dashboards, and key metrics; leverage data and insights to support decision‑making and continuous improvement
• Partnerships & Government Relations: build and sustain strategic partnerships with community, corporate, and government stakeholders; support coordinated government relations efforts across the Association; identify opportunities that advance the YMCA’s mission and long‑term sustainability

Qualifications

• Progressive senior leadership experience in strategy, partnerships, brand, or related areas
• Proven ability to build and sustain high‑level partnerships across sectors
• Experience translating strategy into actionable plans with measurable outcomes
• Strong leadership, team development, and change management capabilities
• Expertise in brand stewardship, communications, and reputation management
• Strong analytical and decision‑making skills, with a data‑informed approach
• Exceptional interpersonal and relationship‑building skills
• Post‑secondary education in a relevant discipline or equivalent experience

Compensation & Work Model

Salary range: $150,000 – $170,000. Competitive benefits package, including health benefits, participation in a Registered Pension Plan (RPP), and YMCA membership. Hybrid work model with travel across YMCA locations as required.

About the YMCA of Simcoe/Muskoka

The YMCA of Simcoe/Muskoka is a charity dedicated to building healthier, stronger communities by promoting physical, mental, and social well‑being for all. We serve over 64,000 individuals across Simcoe County, Muskoka, and Parry Sound through a wide range of inclusive and affordable programs and services.

Equal Employment Opportunity Statement

We are committed to fair and accessible employment practices. Our goal is a diverse, inclusive workforce that reflects the communities we serve. Each step of our recruitment process is human‑led; we do not use artificial intelligence (AI) or automated screening tools. Individuals needing employment accommodation in the hiring process or job postings in an alternative format may contact the People and Culture department at hr@sm.ymca.ca. In keeping with our commitment to child and youth safeguarding, job offers are contingent on the successful completion of a Police Records Check and employment reference checks. Police Records Checks are reviewed on an individual basis and the offense(s) – if any – is considered in the decision‑making process in relation to the requirement of working with children, therefore not eliminating all candidates with a record from being offered a position. Police Records Checks must be renewed every three years.

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