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Clearoute
Head of SearchClearoute • Markham, York Region, Canada
Head of Search

Head of Search

Clearoute • Markham, York Region, Canada
9 days ago
Job type
  • Full-time
Job description

WHO WE ARE LOOKING FOR

We are seeking a highly experienced Head of Search to define and execute our holistic search strategy across SEO (Search Engine Optimization), SEM (Search Engine Marketing), and AEO (Algorithm/App Experience Optimization). Your role will be to drive organic and paid traffic, improve conversion rates, and serve as the subject matter expert for all search-related initiatives across our digital properties.

This is a hands‑on role for a true search specialist who can execute on high‑level strategy and expertly maintain campaign performance, all while holding a keen eye for data‑driven insights and a modern, efficient workflow.

KEY RESPONSIBILITIES

  • Search Strategy & Execution: Lead the creation, execution, and optimization of SEO, SEM, and AEO strategies to maximize visibility and drive business growth.
  • Campaign Management: Confidently manage and optimize large‑scale paid search campaigns (Google Ads, Bing, etc.), including keyword research, bid strategies, and ad copy optimization.
  • Performance Analysis & Reporting: Own and perform deep technical SEO audits, competitive analysis, and performance investigations using analytics platforms.
  • Collaboration & Leadership: Work closely with cross‑functional teams (Content, Product, Development) to align search initiatives with the overall product roadmap, providing accurate forecasts and performance insights.
  • Knowledge Sharing & Documentation: Establish and update best practice guides and standard operating procedures for search, improving team knowledge and process consistency.

REQUIREMENTS

  • 5+ years of professional experience managing and executing successful search marketing strategies (SEO/SEM).
  • SEO & Technical Mastery: Expertise in core SEO principles, including on‑page, off‑page, and technical SEO (site architecture, crawl budget, and schema markup).
  • SEM Proficiency: Strong skills in managing large‑scale PPC campaigns, keyword research, ad copy optimization, and budget allocation across major platforms.
  • Analytics & Reporting: Deep, practical knowledge of Google Analytics 4 (GA4) and Google Search Console for data‑driven decision‑making.
  • Advanced Tool Proficiency: Strong understanding and hands‑on experience with industry‑leading SEO/SEM tools (e.g., Ahrefs, SEMrush, Moz, SA360).
  • AEO/Algorithm Optimization: Proficient in applying optimization principles to non‑traditional search platforms or app stores (ASO).
  • Problem‑Solver: A "detective" mindset. You must be comfortable figuring out complex algorithm changes and competitive landscapes on your own.
  • Strong Communication: Excellent written and verbal communication skills in English.

Nice‑to‑Have Skills

  • Modern Platform Experience: Familiarity with modern Content Management Systems (CMS) beyond WordPress (e.g., Headless CMS, Shopify).
  • AI Workflow Tools: Experience using AI‑powered tools (e.g., generative AI for ad copy, predictive analytics) to accelerate search strategy and performance.
  • Platform Optimization: Experience optimizing for specific platforms like YouTube Search or Amazon Advertising.
  • CRO: Knowledge of conversion rate optimization (CRO) and A/B testing methodologies.
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Head of Search • Markham, York Region, Canada

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