Continence Care Marketing Manager - Bilingual

We Make Life More Rewarding and Dignified

Location: Ontario
Department:

Summary

The Continence Care Marketing Manager will be responsible for identifying and executing medium and long-term strategies to grow profitably Hollister’s Continence product sales in Canada. The Marketing Manager will develop annual marketing/tactical plans for each product range that are aligned with Global Marketing and ensure Canada specific growth plans. The Marketing Manager will have an integral role in executing product launches, set pricing strategies and execute marketing campaigns. The Marketing Manager will provide leadership to the marketing team and support the business unit in achieving its annual and medium term sales and contribution targets. This position will work closely with the Marketing, Clinical and Sales teams. Our customers are healthcare providers, distributors, and people using Continence Care products in Canada.

This position is based in Aurora,Ontario and has an onsite requirement of 4 days in office weekly.

This position has a travel requirement of 30%.

Candidates must be bilingual in French to be considered for this opportunity.

Responsibilities

Marketing and Product Management:

• Develop and execute on new product development plans based on market analysis, needs analyses, competitive evaluations, corporate requirements and financial evaluations.
• Manage all marketing deliverables for new product development projects. This includes working directly with Global Marketing to communicate the needs of local customers and developing business unit plans to support the corporate business priorities.
• Forecast anticipated product line unit and dollar volumes. Review forecast accuracy in accordance with Sales and Operations Planning. Understand product line profitability and work closely with Finance to maximize return on new product introductions.
• Lead effective market analysis, needs identification and competitive analysis in all regions to support growth of business units. Ensure gap analysis is done to maximize potential of products and services portfolio.
• Create, manage and execute on product launch plans. This includes, but is not limited to, marketing materials, training and education materials. Materials should address product/brand positioning, competitive selling strategies, pricing, advertising, new product introduction plans and activities appropriate to each channel of distribution.
• Responsible for the Continence Care Marketing budge, ensure marketing activities are implemented within budget.

Cross Functional Responsibilities:

• Assist and work closely with various cross-functional teams to ensure that strategy implementation proceeds smoothly. (Global Marketing, Sales, Clinical Education, Customer Service, Operations, Regulatory)
• Co-travel with field sales team members to customer sites to understand the issues the sales team faces, customer needs and market changes. Link learnings to support the strategy.
• Coordinate and strengthen network with key opinion leaders, patient associations, key accounts. Attend all external relevant events/Congresses, participate in sales meetings and advisory board meetings.
• Develop and implement effective campaigns to support growth of business units.
• Work with all functional areas to manage costs and investigate alternate methods to achieve optimal results.
• Educate Sales and Customer Service associates on new product introductions, competitive products, competitive selling strategies and quality issues.

Essential Functions of the Role

• Communicate effectively via email, phone, and virtual platforms.
• Collaborate across departments to support organizational goals.
• Participate in cross-functional meetings and initiatives.
• Maintain and analyze data using tools like Excel, SAP, or HRIS systems.
• Prepare reports and dashboards for internal stakeholders.
• Ensure data accuracy and confidentiality in compliance with company and legal standards.
• Manage multiple priorities and deadlines in a fast-paced environment.
• Lead or support special projects aligned with departmental objectives.
• Demonstrate initiative in identifying process improvements or automation opportunities.
• Serve as a point of contact for internal and external stakeholders.
• Resolve inquiries and issues with professionalism and discretion.
• Adhere to company policies, including those related to ADA, data privacy, and ethics.
• Maintain secure handling of sensitive information.
• Support audits and regulatory reporting as needed.
• Vision-setting and alignment with business strategy.
• Travel frequently, including overnight and occasional weekend travel.
• Occasional lifting of materials up to 15 pounds may be required.
• Oversight of compliance, risk, and organizational culture.

Education & Work Requirements

• Bachelor’s Degree with 8-12 years of related experience

Education & Work Preferences

• 5-7 years of combined Marketing, Sales and Product Management experience in medical devices and the health care field.
• Previous experience with new product development and product launches
• Project management experience is highly desirable
• French language skills are required (written and oral)

Competencies

• Be Agile - Innovates and adapts quickly, approaching change with curiosity while persisting through obstacles.
• Be Customer Centric - Considers the needs, experiences and feedback of customers in all we do.
• Be People-Focused - Builds trust and collaborates with an inclusive and empathetic approach.
• Be Performance Driven - Operates with an ownership mindset, driving meaningful outcomes.
• Live The Schneiders’ Legacy, Our Noble Purpose - Passionately serves Our Mission and Vision, while demonstrating the Immutable Principles.

The anticipated base pay range for this position is $109,000 CAD - $172,000 CAD yearly. The actual salary varies based on applicant's location, education, experience, skills, abilities, and other legitimate business factors.

About Hollister Incorporated
Hollister Incorporated is an independent, employee-owned company that develops, manufactures and markets healthcare products worldwide. The company spearheads the advancement of innovative products for ostomy care, continence care and critical care, and also creates educational support materials for patients and healthcare professionals. Headquartered in Libertyville, Illinois, Hollister has manufacturing and distribution centers on three continents and sells in nearly 80 countries. Hollister is a wholly owned subsidiary of The Firm of John Dickinson Schneider, Inc., and is guided both by its Mission to make life more rewarding and dignified for people who use our products and services, as well as its Vision to grow and prosper as an independent, employee-owned company, and in the process, to become better human beings.

EOE Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Job Req ID: 35945