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Abacum
Demand Generation Leader at AbacumAbacum • Toronto, Canada
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Demand Generation Leader at Abacum

Demand Generation Leader at Abacum

Abacum • Toronto, Canada
11 days ago
Job type
  • Full-time
Job description
Drive ambitious growth at Abacum as the Head of Demand Generation. Lead the marketing-sourced pipeline strategy across all channels in this dynamic role focused on scaling performance.

In this strategic position, you will oversee the entire demand generation engine, enhancing our multi-channel approach for optimal marketing qualified leads. With your extensive B2B SaaS experience, you’ll allocate budgets effectively, optimize campaigns, and partner with teams to create a predictable revenue engine. This role offers the opportunity to influence critical marketing decisions and ensure continuous growth.

Key Responsibilities: • Develop a multi-channel demand generation strategy • Manage and optimize Google Ads and LinkedIn campaigns • Build email nurture sequences and lead scoring in HubSpot • Conduct structured testing on messaging and channels • Own the weekly demand performance dashboard

Requirements: • Extensive B2B SaaS demand generation experience • Proven ability to focus on pipeline as a success metric • In-depth knowledge of HubSpot for marketing automation • Analytical skills for budget and funnel data decisions • Strong communication skills for cross-team collaboration

Lead the demand generation strategy and optimize processes to support Abacum’s growth objectives. #J-18808-Ljbffr
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Demand Generation Leader at Abacum • Toronto, Canada

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