Proposal Specialist – Marketing & Product

Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision.

Working at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our team members to maintain a healthy work-life balance and provide opportunities for career growth.

OVERVIEW:

We’re looking for an enthusiastic, action-oriented, results-driven Proposal Specialist to join our Strategic Growth & Proposals team. The ideal candidate is a natural collaborator with a positive attitude, strong solution-based work ethic and a proactive, detail-oriented approach. We are seeking a strong communicator and highly organized professional to make a meaningful impact by coordinating complex proposals, bringing together cross-functional inputs and supporting the development of clear, client-centric responses.

Reporting to the Manager, Strategic Growth & Proposals, this role will support the development, coordination and submission of Requests for Information (RFIs), Requests for Proposals (RFPs) and finalist presentations for some of our largest and most complex clients, aligned with business growth objectives. This is not a client-facing role; rather, it plays a critical part in enabling our Sales teams by equipping them with high-quality and compelling materials that support successful client outcomes.

This role will involve extensive collaboration with Sales, Marketing, Product and subject matter experts to bring together cohesive, client-centric responses that clearly articulate our value.

WHAT YOU WILL DO:

Proposal Strategy and Planning:

• Support the development of proposal strategies aligned with client needs, win themes and business objectives.

• Review and analyze RFP requirements to identify key deliverables, risks and opportunities.

• Contribute to response planning to ensure clear, compelling and differentiated messaging.

• Support the development of win themes and key messaging by synthesizing client research, RFP requirements and internal insights.

• Conduct client research to inform proposal strategy and strengthen positioning.

Proposal Development and Execution:

• Coordinate the end-to-end proposal process, bringing together inputs from multiple stakeholders into a cohesive, client-focused response.

• Manage and synthesize large volumes of content and inputs, ensuring information is organized, aligned and carried through each stage of development into a cohesive final submission.

• Translate technical and business inputs into clear, compelling and client-centric messaging.

• Draft, edit and tailor proposal responses to ensure clarity, consistency and alignment with client needs and evaluation criteria.

• Collaborate with design and content teams to develop visually compelling, well-structured and client-centric proposal materials.

Content Management and Continuous Improvement:

• Maintain and enhance proposal content libraries, templates and tools to improve efficiency and consistency.

• Identify gaps in content and work with stakeholders to develop new materials.

• Apply a client-centric lens to continuously refine messaging, ensuring proposals clearly communicate value and differentiation.

• Continuously bring forward ideas to improve proposal quality, process and win rates.

Project Management:

• Develop and manage workback schedules to ensure all proposal milestones are met.

• Act as the central point of coordination, ensuring all contributors are aligned, accountable and progressing toward deadlines.

• Maintain structure and organization across high-volume, complex proposals, ensuring all components progress smoothly through each phase from initial intake to final submission.

• Track progress, manage competing priorities and proactively mitigate risks to timelines.

• Facilitate meetings, manage feedback loops and ensure alignment across all contributors.

• Develop and drive proposal processes, leading by example and promoting best practices to continuously improve the quality and efficiency of our pursuit approach.

Quality Assurance and Compliance:

• Ensure all submissions are complete, compliant and aligned with brand and messaging standards.

• Conduct thorough reviews for accuracy, consistency, compliance and overall quality.

• Support final production, formatting and submission of proposals.

Stakeholder Collaboration:

• Act as a key liaison between Sales, Marketing, Product and other internal teams.

• Build strong relationships and establish credibility with senior leaders and subject matter experts to influence inputs, align on messaging and drive high-quality outcomes.

• Support knowledge sharing and alignment across teams involved in the pursuit process.

Performance Tracking and Insights:

• Support tracking of proposal outcomes, lessons learned and key insights.

• Contribute to post-submission reviews to identify opportunities for continuous improvement.

• Help connect insights across proposals to inform broader business and market strategies.

WHAT YOU WILL HAVE:

• Post-secondary degree or diploma in business, marketing, communications, or a related field.

• Minimum of 2–4 years of experience in proposal coordination, business development support, bid management, or a related field.

• Experience in technical writing or bid development is considered an asset.

• Experience in project management or coordinating complex, multi-stakeholder initiatives is considered an asset.

• Strong writing and editing skills, with the ability to translate complex or technical information into clear, client-focused messaging.

• Excellent interpersonal skills with the ability to collaborate effectively across teams and levels.

• Exceptional organizational and project management abilities.

• Highly organized self-starter with the ability to manage complex projects with multiple moving pieces, take initiative, and consistently deliver high-quality work under tight, fixed deadlines with minimal oversight.

• Forward-thinking and adaptable, able to anticipate challenges, proactively mitigate risks and adjust quickly in a fast-paced, evolving environment.

• Comfortable managing multiple priorities and workstreams in parallel while maintaining quality under tight timelines.

• Strong attention to detail with a commitment to producing high-quality work.

• Ability to manage multiple priorities, meet tight deadlines and work effectively under pressure.

• Resourceful, proactive and solution-oriented mindset.

• High proficiency with Microsoft Office (Word, PowerPoint, Excel, Outlook).

• Experience with SharePoint, Excel, and AI-enabled content or proposal tools is considered an asset.

• Experience working with proposal tools and content libraries is considered an asset.

• Strong business acumen with the ability to understand and translate complex concepts into clear, compelling content.

• Flexible and responsive, with the ability to support urgent deadlines outside regular business hours when required. Overtime may be required to meet external deadlines.

WHY JOIN US:

This is a rare opportunity to join our broader Marketing & Product team within a trusted organization at a moment of meaningful transformation. You will have the opportunity to:

• Shape how we pursue and win work.

• Work in a collaborative, purpose-driven and innovative environment.

• Contribute to building strategic, insights-driven proposals that directly impact our growth.

• Earn a competitive salary with a modern benefits package.

• Maintain flexibility while working in a hybrid environment.

This position will remain open until a suitable candidate is selected.

Alberta Blue Cross® is an inclusive employer committed to a workplace that reflects the diversity of the communities we serve. We empower and are advocates for our team members by welcoming, respecting and valuing their unique perspectives, backgrounds, and experiences.

We offer the opportunity to work in an innovative, high-energy team-focused environment. If you have the qualifications we are looking for, apply online at careers.ab.bluecross.ca

A criminal record check satisfactory to Alberta Blue Cross will be required as a condition of employment, following a conditional offer.