Content Creation Specialist

Title:Content Creation Specialist

Reports To: Marketing Manager

Location: Corporate Office

Scheduled hours: Monday to Friday (standard office hours) **will also require availability on evenings and weekends for events as needed**

Summary:

Pure Casino Entertainment is looking for a creative, detail-driven, and well-organized Content Creation Specialist to join our growing corporate marketing team. This role lives at the intersection of storytelling and execution - equal parts strategist, creator, and community manager.

Reporting to the Marketing Manager, you’ll be responsible for planning, producing, and publishing engaging digital content across multiple platforms. From daily social media execution to on-site video/photo shoots and campaign brainstorming, you’ll play a key role in shaping how our brand appears online, connecting with and growing our audience, and driving strong engagement.

This role best suits someone who is able to self-start and juggle many projects simultaneously, while remaining organized and creative.

All duties must be performed in accordance with department and property policies, practices, and procedures.

Job Duties:

Content Creation and Publishing:

• Plan, create, edit, and publish engaging daily content across all social platforms (Instagram, Facebook, TikTok, LinkedIn).
• Capture and produce photo and video content for promotions, events, and in-property storytelling.
• Edit images and video assets using tools such as Adobe Premiere, Photoshop, and Lightroom.
• Design and produce on-brand creative assets using platforms like Canva.
• Shoot video and photography during events, promotions, and on-property activations.
• Travel occasionally to Calgary and Lethbridge locations as needed.

Social Media Management:

• Ensure all posts are scheduled daily across all platforms, with careful proofreading and accuracy checks.
• Monitor and respond to all comments, messages, and tagged content in a timely and professional manner.
• Post real-time updates including jackpot winners, event highlights, and team-submitted content.
• Maintain consistent brand voice and messaging across all channels.

Digital Content and Website Updates:

• Update website content including progressive numbers, jackpot information, and promotional assets.
• Manage digital signage and uploads
• Maintain accuracy and freshness of all online content.

Planning, Strategy, & Reporting:

• Participate in brainstorming sessions and content planning for upcoming campaigns and video concepts.
• Conduct regular competitor analysis and prepare social media performance reports.
• Research trends and develop future content ideas to keep channels fresh and engaging.
• Support the evolution of social media strategy to align with broader marketing goals.

Organization & Collaboration:

• Maintain an organized digital asset library (photo, video, graphics) ensuring files are properly labeled and accessible.
• Collaborate with property teams to gather content and support local initiatives.
• Attend bi-weekly marketing meetings and contribute ideas and updates.
• Assist with influencer collaborations and partnership opportunities.
• Support the Marketing team with other duties and projects as assigned.

Requirements:

• Post-secondary education in Marketing, Communications, or a related field is an asset.
• 1–2 years of experience in digital media, content creation, or social media management.
• Experience with Adobe Creative Suite (Premiere, Photoshop, Lightroom) and Canva
• Experience with photography and videography (equipment provided).
• Highly organized with strong attention to detail; nothing slips past you.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong written and verbal communication skills.
• Self-starter with the ability to take initiative and work independently.
• Positive, energetic attitude with strong interpersonal skills.
• Must be able to demonstrate all aspects of hospitality, professionalism, prompt, and courteous service, with extreme attention to detail.
• Gaming industry experience is considered an asset.
• Valid driver’s license and willingness to travel between properties.
• Ability to lift up to 15 lbs. of equipment.
• This role is dependent on a successful criminal background check.

Apply with Cover Letter including links to portfolios/work and resume.