Director, Integrated Marketing Communications

MAV Beauty is a fast-growing, global beauty company with a portfolio of high-performance brands across haircare, personal care, and beauty-led wellness. Headquartered in Vaughan, Ontario, our portfolio — Marc Anthony True Professional, Cake Beauty, Renpure, and Sky Organics — is supported by MAV Beauty’s brand-building platform, designed to empower distinct brand strategies while delivering the scale through close partnerships with established retail leaders in the US and Canada as well as Amazon. We are seeking strong leaders who are energized by ownership and motivated to make a meaningful impact.

The Brands

MAV Beauty’s portfolio spans four distinct brands across haircare, personal care, and beauty-led wellness — each with its own consumer, point of view, and role in the category. From Marc Anthony True Professional, a salon-inspired, high performance haircare brand, to Cake Beauty, a sensorial, sweet, playful brand with a bold personality; from Renpure, an essential clean beauty staple that sits at the intersection of natural, efficacy, and accessibility, to Sky Organics, a trusted leader in certified organic beauty and wellness. The portfolio offers a rare opportunity to shape brands at different life stages and cultural moments, requiring a communications leader who can flex from credibility-building to culture-driving while maintaining clarity and cohesion across the platform.

The Opportunity

The Director of Integrated Communications is a senior marketing leader responsible for shaping how MAV Beauty’s brands show up in culture, media, and the consumer conversation. This role owns the development and execution of integrated communication strategies across PR, influencer, social, content, and paid amplification, ensuring each brand’s story is told with clarity, relevance, and impact with a goal of building sustained consumer engagement driving EMV at scale.

This role partners closely with Brand, Creative, E‑commerce and Agency teams to translate brand strategy into breakthrough, creator‑led communication platforms that drive awareness, engagement, EMV and commercial results. Reporting to the CMO, the Director of Integrated Communications ensures priorities, investments, and execution are aligned to business objectives across the portfolio and to a modern “creator flywheel” operating model.

This is an ideal role for a strategic, modern communications leader who is equally strong in vision‑setting, talent leadership, and hands‑on optimization — and who thrives in a fast‑paced, performance‑driven, social‑first environment.

Who You Are

• A Strategic Integrator: You dismantle silos across Brand, Comms, Creative, and E-commerce to build one unified marketing plan that drives EMV, engagement, and retail velocity.
• A Cross-Functional Orchestrator: You lead projects to completion by aligning internal teams and agencies, ensuring everyone is briefed early and working from a shared strategic framework.
• A Performance-Led Strategist: You take full accountability for results, sharing out data-driven learnings to continuously optimize the "learning loop" and strengthen future efforts.
• Resilient & Decisive: You thrive in fast-paced environments, possess the leadership presence to engage senior executives, and use consumer data as your North Star for decisions.
• A People-First Manager: You build high-trust, high-accountability cultures through clear coaching and feedback, developing tactical executors into strategic leaders

Key Responsibilities:

Integrated Communications Strategy & Leadership:

• Own and evolve the integrated communications vision across the MAV Beauty portfolio, ensuring alignment to brand strategies and business priorities, with consumer engagement and EMV as key markers of success
• Develop communication frameworks that clarify brand positioning, campaign priorities, and channel roles within a creator‑led, always‑on operating model
• Lead and develop a high-performing team spanning PR, influencer marketing, social, content, and paid amplification
• Establish clear KPIs and measurement frameworks focused on awareness, engagement, relevance, and ROI across all channels of communication
• Stay ahead of cultural, media, platform, and creator trends to ensure brands remain modern and competitive
• Oversee influencer strategy across paid and earned programs, ensuring creator partnerships drive authenticity, reach, and impact
• Build and maintain strong relationships with creators, talent agencies, and influencer partners with the goal of driving strong creator retention
• Lead partner selection and contract negotiations to ensure strong performance and seamless execution
• Develop scalable influencer programs that ladder into broader launch and brand strategies
• Own influencer budget management and forecasting across brands

Paid Media & Media Integration

• Own paid media strategy across the portfolio, ensuring investments are insight-driven, integrated, and aligned to brand and business objectives across the funnel
• Serve as a strategic integrator for retailer media, partnering with Brand, E-commerce, and Sales teams to connect Walmart Connect, Amazon Media, and other retail platforms into broader communications
• Lead paid media strategy across key upper-funnel channels such as paid social and streaming/CTV with clear roles, KPIs, and funnel impact
• Act as a rigorous, strategic counterpart to media agencies, grounding strategies in performance insights and shifting investments based on real-time consumer signals
• Translate media performance into insights, delivering clear learnings and recommendations to inform future strategy
• Ensure creative and media work in lockstep, amplifying PR, influencer, social, and content through smart paid sequencing

PR & Earned Media

• Partner with brand teams and agency partners to define PR strategies, calendars, and moments that build credibility and cultural relevance
• Establish a scalable approach to earned influencer relations, driving organic pickup through proactive seeding, real time responsiveness, and cultivation of creators into long term brand advocates
• Lead an "earned-first" discovery strategy, ensuring high-frequency, high-authority mentions across the web to win in AI-driven Answer Engine and Generative Engine recommendations.
• Lead the development of press events, influencer experiences, and brand moments in partnership with external vendors
• Oversee all brand communications—from talking points to interview briefs—to ensure a consistent, modern voice across the creator and media ecosystem
• Drive competitive media monitoring and insight-sharing across the organization

Content & Social

• Define and oversee social media strategy across platforms, ensuring content supports brand storytelling and business objectives
• Guide the development of compelling, platform-native content across organic and paid channels
• Ensure consistent brand voice and visual identity across all owned touchpoints

Cross-Functional & Agency Leadership

• Act as a key partner to Brand teams, translating brand strategy into clear communication priorities
• Collaborate with Sales and E-commerce teams on retailer media and .com support where appropriate
• Lead agency relationships with clear expectations, performance tracking, and budget oversight
• Ensure agencies have a deep understanding of brand values, objectives, and standards

Key Qualifications and Experience:

• 8–10+ years of experience in integrated marketing communications, ideally within beauty, personal care, or lifestyle brands
• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred
• Proven leadership experience across influencer marketing, PR, social, content, and paid media
• Strong understanding of modern media ecosystems, creator economy, and platform dynamics
• Demonstrated ability to lead paid media strategy and challenge media agency thinking across performance and upper funnel channels
• Experience managing teams, agencies, and multi-million-dollar budgets
• Highly analytical with a track record of using data to inform decisions and optimize performance
• Exceptional communication, leadership, and cross-functional collaboration skills

Additional Job Details:

• Location: 4 days on-site at 100 New Park Place in Vaughan, ON.
• Compensation: Annual base salary of $140,000 - $182,500
• In addition, this role is eligible for an annual target bonus of up to 20% based on individual and company performance. Note: actual compensation is determined by factors including skills required and experience.
• Use of AI: We do not use AI in the recruitment process. The hiring team reviews and screens all resumes and selects candidates directly for interviews and offer.

MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require an accommodation to participate in the recruitment process, please contact HR@mavbeautybrands.com to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.

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