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Loyalty and Retention Manager
Loyalty and Retention ManagerDAVIDsTEA Inc. • Mont-Royal, QC, CA
Loyalty and Retention Manager

Loyalty and Retention Manager

DAVIDsTEA Inc. • Mont-Royal, QC, CA
8 days ago
Job type
  • Full-time
Job description

DAVIDsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 21 Canadian retail stores. Based in Montreal, we focus on innovative flavours, wellness-driven ingredients, and organic tea. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees!


We're looking for a Loyalty and Retention Manager to join our team!


As part of the e-commerce team, the Loyalty & Retention Manager will work to deepen customer relationships and turn shoppers into lifelong brand advocates. Through innovative loyalty programs, personalized communications, and data-driven strategies, you will drive engagement, retention, and revenue growth across all channels.


Responsabilities:

  • Adapt and contribute to marketing plans to maximize customer behavior across multiple touchpoints: social media, Emails, SMS and other platforms.
  • Develop and execute customer-centric engagement strategies to drive customer retention, engagement and lifetime value.
  • Optimize customer communications, including onboarding, re-engagement, and win-back campaigns.
  • Create, manage, and continuously optimize loyalty and rewards programs to increase repeat purchase behavior and brand affinity.
  • Monitor program performance and adjust benefits to improve engagement.
  • Develop and maintain customer buying and adoption personas.
  • Lead change management initiatives and advocate for customer centric decision making across the organization.
  • Monitor industry trends, competitive landscape, and best practices to continuously evolve the customer retention and loyalty strategy.
  • Collaborate with various internal stakeholders, including retail, merchandising and digital.
  • Oversee customer insights to enhance experience, loyalty, and brand engagement.


So are YOU our next Loyalty and Retention Manager?


Requirements:

  • Bachelor’s degree in marketing, Business, or related field.
  • 5-8+ years’ experience, preferably in loyalty or retention marketing, preferably in a fast-moving e-commerce or agency environment.
  • Strong proficiency in current applications: Shopify, Klaviyo and Yotpo.
  • Familiarity with digital marketing tools, paid ads, and analytics platforms (Google Analytics, A/B testing, etc.).
  • Advanced Microsoft Excel skills.
  • Strong leadership skills and influencing ability.
  • Excellent communication skills and strong ability to translate insights into actionable initiatives.
  • Demonstrated experience in digital marketing, particularly within the retail or beverage industry.
  • Highly organized, with the ability to manage multiple priorities in a fast-paced, collaborative environment.
  • Desire to work with a dynamic team of E-Commerce specialists across lifecycle marketing, data analytics, performance marketing, brand marketing and website experience.
  • Bilingual (English/French), as we have customers across Canada and the United-States.
  • Ability to work onsite at our Montreal office 5 days per week.


Sound good? Then join us in our mission of making the world smile— one cup at a time.


Benefits

  • Insurance
  • Paid holidays
  • Life insurance
  • Insurance of medical and paramedical expenses
  • Dental insurance
  • Sick leave
  • Employee Assistance Program (EAP)
  • Employee discounts
  • Free parking
  • Recognition of years of service
  • Long Term Disability Insurance

Hours per Week: 40
Shift: Day
Schedule: Full-Time

The use of the masculine gender has been adopted in order to lighten the text and has no discriminatory intent.
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Loyalty and Retention Manager • Mont-Royal, QC, CA

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