Content Marketing Manager

Hey! We're Craver, a Canadian tech startup on a mission to give local coffee shops & QSRs access to the same cutting-edge technology as the big players.

Digital ordering tech, like mobile apps & loyalty programs, has fuelled the success of big brands like Starbucks, McDonald's and ShakeShack. We're hiring a Content Marketing Manager to help us bring that same tech to local, independent coffee shops & QSRs across the US & Canada.

Oh — and we’re a great place to work, officially! We’ve been recognized as both a 2022-23 Workplace Culture Leader and a 2022 Great Place to Work winner. Not bad for a company that’s only a few years old.

What You’ll Be Doing

Driving organic growth. You'll build a content engine that compounds over time — working with our SEO agency to grow blog traffic, experimenting across formats and channels to find new organic audiences, and doubling down on whatever's working. Success looks like more pipeline from channels we own, not channels we rent.

Owning the content plan. You'll work with the Director of Marketing to translate Craver’s marketing strategy into a content plan — breaking it into quarterly projects, weekly milestones, and daily priorities. You're accountable for its execution and the results it drives.

Leading a small but mighty team. You'll manage our Content Marketing Specialist, supporting their growth and making sure they're set up to do their best work. You'll also own relationships with our external contractors — SEO agency, writers, videographers, and others — and know when to bring in new resources.

Turning data into stories. You'll work with our data scientist to surface insights that prove our impact and then package them into compelling reports, case studies, and proprietary research that gets us taken seriously in the coffee shop and QSR world.

Building Craver's authority. You'll create thought leadership content — founder-led pieces, industry reports, co-branded content with partners — that establishes Craver as the go-to expert for independent operators looking to grow.

Arming the sales team. You'll create the content that closes deals, like ROI calculators, merchant success stories, data-backed reports, and sharp one-pagers that give sales reps something genuinely compelling to put in front of prospects.

Measuring what matters. Views and visits are inputs. You'll track the metrics that connect content to commercial outcomes — from organic traffic to pipeline contribution — and use them to make sharper decisions about where to invest next.

Requirements

Skills & Experience

• 3+ years in a B2B SaaS marketing role, with a track record that shows commercial impact.
• You have a track record of growing organic channels and connecting that growth to pipeline or revenue — even better if you built the programme from scratch.
• You've built and managed a network of contractors and agencies to scale output and quality beyond what an in-house team could deliver alone.
• You turn data into decisions — you're energized by digging into the numbers and using them to figure out what to do next.
• You've driven SEO strategy at a programme level — you understand it well enough to manage an agency and know whether what they're delivering is actually going to get Craver found.
• You have a track record of creating nurturing flows that turn leads into customers and advocates.
• You've used video to grow an audience or build brand credibility — and you know what it takes to produce it efficiently.
• You know how to use AI and automation to move faster, experiment more, and do more with less.
• A degree in Marketing, Communications, or Business, or equivalent experience.

How You Think

• You take ownership and run with ideas. You engage the right people, drive projects independently, and bring solutions — but you know when to ask for support.
• You're a natural storyteller with strong instincts for narrative and a passion for bringing brand and customer stories to life.
• You're confident, articulate, and not afraid to ask for what you need — budget, time, or help — when it leads to better work.
• You're fiercely ambitious and outcomes-obsessed. You'd rather try and get it wrong than take the safer route, and you always keep the bigger picture in mind: every piece of content should bring someone closer to becoming a Craver customer.
• You're genuinely curious about the world of coffee shops and QSRs — maybe you've worked behind the counter, or you're just a coffee-lover.

Benefits

• You'll join a fast-growing startup where there's real room to grow — as Craver scales, so can your career
• Our team spends two days per week at our downtown Vancouver office (it's even dog-friendly!)
• You'll have autonomy in your role, but also get support and mentorship from some of Vancouver's top founders and operators
• Our compensation package includes:
• 💰 $80–90K annual salary — depending on your experience & skills
• 🎂 Up to 4 weeks paid vacation — plus your birthday off
• 📈 Stock options — because we want you to grow with us
• 🎁 Benefits package — including prescription coverage, dental, massage, and more
• 🥗 Subsidized lunches when you're in the office