Manager, Brand & Communications

Full-time; Permanent

Date Posted: March 13, 2026

Who we are…

The Pacific National Exhibition is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 116-year-old, non-profit organization has an annual operating budget of over $70 million dollars and generates revenue through four activity streams: the 15 day annual summer Fair which averages more than 700,000 people annually, Playland amusement park which welcomes 400,000 guests annually including Fright Nights, and a busy year-round portfolio of events including concerts, trade shows and film, cultural and community events. In total we bring over 2 million people through the site each year. The fourth activity stream is park care and facility maintenance. The PNE is proud of the work it does at Hastings Park and has a vibrant team that is passionate about events, guest experience and delivering memorable experiences.

At the PNE, we strive to create an environment that reflects our organization’s core values: Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to achieving our mission which is to “Deliver Memorable Experiences” for all who interact with the PNE whether it is our guests, our employees or the community.

The PNE’s Sales, Marketing & Business Development Department oversees the company’s marketing, corporate partnerships, group sales, facility sales, business development and TicketLeader. Our team are hardworking and motivated individuals that have a passion for the Events Industry and the PNE. The Manager, Brand & Communications, reports to the Director of Marketing and is responsible for campaign creative, branding, and design projects at the PNE. The Manager is responsible for developing marketing programs to drive ticket sales, elevate the look of the site, and increase brand affinity amongst key stakeholder groups. They will play a key role across the entire organization by facilitating the communications strategy as it pertains to content, platforms, and audience groups both internally and externally. This position will work with key internal stakeholders to centralize and focus on messaging across guests, clients, suppliers, partners and employees.

Why join our team?

• Inspires an exhilarating and fun-loving workplace
• Supports a flexible work environment
• Innovates in both concept and process
• Thrives and promotes a fast-paced sales & marketing culture
• Collaborate with all departments in a positive and proactive way
• Proud to be a part of the growth of one of Vancouver’s most iconic institutions
• Proud to be ranked in the top 10 as one of BC’s most loved brands – BC Business 2020

What will you do this year?

In your role as Manager, Brand and Communications your primary accountabilities will be to:

• Understand the vision and standards of the PNE corporate brand and sub brands and champions it across the company
• Responsible for overall look of the site through site enhancements such as signage, banners, building wraps, food & beverage naming and design, providing direction on materials and colours for renovations, and naming and design of new rides.
• Plan and produce all signage, printed materials and site look initiatives
• Inspire team to maximize their potential and productivity through optimization of processes and technology.
• Member of and owns relationships with tourism industry – shares and gathers information and ensures that PNE brands are promoted through the industry
• Oversee all community communications including newsletters, website content, social content and provide exceptional neighborhood-guest experience.
• Provides a fresh outlook on broader communication strategy for the organization.
• Establishes interdepartmental relationships to help support ongoing communications partnerships.
• Oversees and evaluates the organization’s internal communications performance on a regular basis, establishes proper measures of performance, and as needed provides feedback for modification.
• Supports the PNE Media Relations and Government Relations leads to ensure that all key public messages are translated across key communication channels (internal and external business community relationships) to ensure consistency.
• Provides internal departments with external communication tools like key speaking points, frequently asked questions and organizational updates for their suppliers, clients, vendors, partners and guests.
• Oversee the planning, writing and management of the design, content, and production of the PNE Annual Report.
• Modeling the PNE’s core values of Excellence, Enthusiasm and Evolution and leading the team using CART (Communication, Accountability, Respect and Trust)

What else?

• Must have a degree or diploma in marketing, corporate communications, public relations, or journalism.
• Must have at least 5-8 years of proven working experience in brand marketing
• Knowledge of unionized working environments and/or large decentralized teams is an asset
• Ability to have high understanding of the printing process and available materials
• Must have strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in marketing and design
• Ability to foster effective working relationships with peers, subordinates, and external vendors.
• Strong communication skills both written & verbal, with firm attention to detail.
• Excellent writing skills and oral communication with the ability to easily establish new relationships internally and externally.
• Intellectual rigor to tackle complex comms and reputational issues and support the development of robust solutions.
• Ability to influence and affect change.
• Ability to model the PNE’s core values and lead the team to prioritize CART (Communication, Accountability, Respect and Trust) with the full PNE team.
• This is a hybrid role but must be available to work on-site at minimum 3-days/week
• Successful candidates must undergo a Criminal Record Check

Who are you?

• Strategic and creative
• Results-oriented collaborator
• Tactful change maker
• Committed to striving for excellence
• Motivated team player
• Appreciates an environment that runs actively on weekdays, evening and weekends all year

Where and when to APPLY?

Applications can be submitted via the PNE website at pne.ca/jobs and will be accepted until the role is filled.

Additional Information

The PNE's compensation offerings are in alignment with a pay-for-performance pay philosophy that recognizes individual, and teamwork performance. The role is a permanent, full-time position with a typical salary range of $75,000- $90,000 per annum. The starting salary will be based on the successful candidate’s competencies, including but not limited to knowledge, skills, experience, and internal pay structures. As a part of the PNE's total compensation package, this position may be eligible for other benefits subject to program eligibility requirements.

The PNE is proud to be an equal opportunity employer, committed to creating an inclusive workforce that reflects the diverse community we proudly serve. All applicants will receive consideration for employment without regard to race, colour, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, disability, or age. If you require any support or accommodations throughout any stage of the recruitment process, please contact the People & Culture Department at hrpne.ca