National Marketing Specialist- Bilingual

Join Rexel: A Global Leader in Electrical Distribution

Rexel is a world leader in the electrical distribution market, operating in 18 Countries and leveraging a network of 1950 branches and 27000 employees. We provide innovative electrical solutions and equipment for the industrial, residential and commercial sectors. As the energy evolves, our business is transforming alongside it.This change is driven by you - our fresh thinkers, innovators and groundbreakers. By collaborating closely with our customers and partners, Rexel is dedicated to delivering exceptional value to our employees, customer and stake holders alike. Together we are building sustainable performance and shaping a better future.

Rexel Canada operates under six distinct banners : Rexel Atlantic, Rexel Utility, Westburne, Nedco, LTL and Talley

Westburne is looking for a National Marketing Specialist who can operate in both English and French confidently in execution, understands B2B distribution, and can translate strategy into disciplined delivery. This role reports to the Marketing Director and is accountable for campaign execution, loyalty program management, and multi channel support across a national network. You support supplier programs, digital performance, content execution and the mechanics required to deliver measurable outcomes.

Why Westburne

At Westburne we combine scale, stability and a people first culture. We operate a national network with deep supplier partnerships and long-standing customer relationships, but the core is our commitment to the individuals who run this business. We honour employees who have built fifty-year careers with us and we elevate the new energy that strengthens our teams. We invest in recognition, internal celebrations, and the moments that build connections. We value integrity, accountability, collaboration, and continuous improvement. You join a company that supports high performance and respects the people who deliver it.

Ideal Candidate Profile

You excel in structured execution. You understand digital channels, B2B marketing
mechanics, and loyalty program operations. You move work forward with accuracy,
consistency and ownership. You can translate strategic direction into actionable tasks, manage stakeholders, support partner programs and ensure campaigns are delivered correctly and on time. You bring strong judgment, problem solving and the ability to operate in a fast paced environment.

1. Loyalty Program Management

• Operate the national loyalty program end to end.
• Manage member onboarding, communications, rewards catalogue updates and point redemption workflows.
• Monitor program health metrics including activation, engagement, redemption rate and retention.
• Develop monthly and quarterly program reporting to highlight performance trends.
• Work with suppliers to secure loyalty offers, incentives and promotional tie ins.
• Optimize program design through segmentation, targeted communications and campaign testing.
• Ensure program accuracy, data cleanliness, fraud prevention checks and audit readiness.

2.SEM

• Execute national and supplier marketing campaigns across digital channels with accuracy and consistency
• Manage day to day SEM execution across Google Ads, including campaign builds, optimization and performance monitoring
• Own paid search mechanics including keyword strategy, match types,bidding models, budgets and pacing
• Monitor and optimize campaigns using core performance metrics including conversions, CVR, CTR, CPA and ROAS
• Conduct ongoing keyword research, search term analysis and negative keyword hygiene
• Support paid media activity across additional channels when required, including paid social and retargeting
• Manage and support the national loyalty program, including campaign execution, communications and performance tracking
• Monitor loyalty health metrics including engagement, activation, redemption and retention
• Coordinate loyalty promotions with supplier campaigns and national initiatives
• Support SEO and content execution including landing pages, promotional content and program messaging
• Assist with CRM execution including segmentation, campaign setup and reporting
• Ensure accurate tracking, tagging and attribution across paid and owned channels
• Prepare performance reports with clear insights and optimization recommendations
• Coordinate with internal stakeholders including Senior Marketing Manager, performance marketers, Sales and suppliers
• Maintain campaign documentation, timelines and execution checklists

What you bring

• Execute national and supplier marketing campaigns across digital channels with accuracy and consistency
• Manage day to day SEM execution across Google Ads, including campaign builds,optimization and performance monitoring
• Own paid search mechanics including keyword strategy, match types, bidding models, budgets and pacing
• Monitor and optimize campaigns using core performance metrics including conversions, CVR, CTR, CPA and ROAS
• Conduct ongoing keyword research, search term analysis and negative keyword Hygiene
• Support paid media activity across additional channels when required, including paid social and retargeting
• Manage and support the national loyalty program, including campaign execution, communications and performance tracking
• Monitor loyalty health metrics including engagement, activation, redemption and retention
• Coordinate loyalty promotions with supplier campaigns and national initiatives
• Support SEO and content execution including landing pages, promotional content and program messaging
• Assist with CRM execution including segmentation, campaign setup and reporting
• Ensure accurate tracking, tagging and attribution across paid and owned channels
• Prepare performance reports with clear insights and optimization recommendations
• Coordinate with internal stakeholders including Senior Marketing Manager, performance marketers, Sales and suppliers
• Maintain campaign documentation, timelines and execution checklists

What We Offer:

• Our employees enjoy a positive work- life balance while thriving in an environment that is dynamic and motivated by new and exciting challenges.
• Rexel does not use artificial intelligence (AI) tools to make final hiring decisions. Where technology is used (for example, to schedule interviews or manage applications) , assessments and hiring decisions are made by our hiring team members in accordance with applicable privacy laws and our commitment to a fair and transparent recruitment process.
• We provide competitive compensation, comprehensive benefits plans, and pension plans, along with a remarkable range of career opportunities - whether advancing in your current field or exploring something entirely new. If you are motivated, we will help you find the career path that suits you.
• Rexel Canada is committed to Employment Equity and values a diverse workforce, recognizing each employee's unique talents and skills.

What Is Next?

• If this position aligns with your career goals, click "Apply" to submit your application.
• We thank all candidates for their interest; however, only those selected for interviews will be contacted
• If you require any accommodation in the application process, please contact us with the “Need Help” button in Fitzii.
• Please visit www.rexel.ca for other career opportunities.