Marketing and Communications Director

Every day, in every country, sex traffickers find new ways to exploit people, on screens and in person. One in three victims is a child.

When sex trafficking and exploitation try to take childhood away, we rally everyone, and everything needed to protect it.

Whether it’s research, prevention, aftercare or education—around the world or around the corner—we do whatever it takes, for as long as it takes.

Because every child deserves a childhood. And every childhood deserves an ally.

Learn more: ally.org

What We Value

• Proximity: Step into hard places: understanding grows when we choose to be present.
• Resolve: Push forward with purpose: opposition is expected, but so is progress.
• Optimism: Turn hope into action: it lifts even the heaviest moments.
• Teamwork: Take responsibility, trust the team: because we make more possible together.
• Excellence: Bring your best: it’s how you show respect and care for others.
• Creativity: See possibilities where others see limits: imagination sparks change.
• Thankfulness: Lead with gratitude: it fuels generosity and thoughtful action.

Position Overview

This role is responsible for shaping and leading Ally’s marketing and communications strategy with a strong focus on fundraising impact, audience growth for prevention and advocacy, and brand-driven revenue. The Marketing & Communications Director brings a business‑minded, innovative approach to storytelling—treating campaigns as strategic growth levers rather than traditional fundraising outputs.

This leader understands how modern audiences engage, give, and advocate—and designs marketing systems that convert awareness into action. They bring strong creative judgment, trend fluency, and strategic clarity, enabling Ally to remain culturally relevant, visually compelling, and financially sustainable.

As part of our passionate team, you will play a key role in raising awareness and inspiring action. You will oversee subcontractors and collaborate with various stakeholders to bring our shared vision to life. Together, we will design and execute impactful campaigns that engage diverse audiences, tell our story authentically, and build a global community united in the fight against sex trafficking and exploitation of children.

What You’ll Do

(This role partners closely with Development and Leadership but does not own donor operations, stewardship, or grant writing.)

• Lead the development, execution, and ongoing refinement of Ally’s marketing and communications strategy, ensuring alignment with organizational goals and values.
• Own the marketing strategy that supports fundraising growth, including donor acquisition, retention support, peer‑to‑peer campaigns, and brand‑led conversion pathways.
• Translate strategic priorities into a clear marketing roadmap with defined objectives, timelines, and measurable outcomes.
• Serve as a key thought partner to senior leadership, providing strategic insight on brand positioning, audience engagement, and growth opportunities.
• Champion innovation by exploring new platforms, tools, and approaches to expand Ally’s reach and impact globally.
• Apply a business and growth mindset to campaigns, evaluating ROI, scalability, and long‑term audience value.

Storytelling & Brand Stewardship

• Shape and safeguard Ally’s brand voice, ensuring all communications are authentic, compassionate, and grounded in dignity and care.
• Lead the creation of empathetic, compelling narratives that elevate survivor‑centered storytelling and inspire understanding, trust, and action.
• Ensure consistent, values‑driven messaging across all channels, including digital platforms, campaigns, and organizational communications.

Campaigns & Content

• Conceptualize campaigns as strategic products with clear audiences, value propositions, success metrics, and lifecycle plans.
• Design, oversee, and execute integrated marketing and awareness campaigns that mobilize supporters, donors, and partners around Ally’s mission.
• Oversee content strategy and production across digital platforms (website, social media, email, and other channels), ensuring high‑quality, impactful storytelling.
• Collaborate with internal teams and external subcontractors to bring campaigns and creative initiatives to life on time and on budget.

Creative Direction & Aesthetic Leadership

• Ensure all creative work meets a high bar for aesthetic excellence, cultural relevance, and platform‑native execution.
• Stay current on design, storytelling, and digital trends, ensuring Ally’s brand feels modern, credible, and emotionally resonant.
• Ensure Ally’s visual identity and storytelling remain contemporary, compelling, and differentiated in a crowded landscape.
• Confidently evaluate creative work across disciplines, offering clear, constructive feedback that elevates quality.
• Lead, mentor, and grow the marketing and creative team, fostering a culture of collaboration, creativity, accountability, and excellence.
• Manage relationships with consultants, agencies, and freelancers, ensuring alignment with strategy, brand, and values.
• Encourage professional development and empower team members to do their best work in service of the mission.

Performance, Insights & Budget Management

• Use data and analytics to evaluate the effectiveness of campaigns and communications efforts, applying insights to continuously refine strategy and improve outcomes.
• Establish key performance indicators (KPIs) and reporting practices to track progress and impact.
• Collaborate to manage the marketing budget responsibly, maximizing efficiency and ensuring resources are allocated to the highest‑impact initiatives.

Required Qualifications

• 5+ years of experience in marketing and communications leadership.
• Proven success in creating strategies that combine empathy with innovation and effectiveness.
• Strong people management skills, with a passion for nurturing creativity and teamwork.
• Excellent written and verbal communication skills, with an ability to balance persuasive storytelling with authenticity.
• Experience with digital platforms, social media, email marketing, and content creation.
• Ability to think both strategically and creatively, with a willingness to explore new ideas and untested approaches.
• A deep commitment to our mission of ending human trafficking through care, courage, and action.
• Experience in the for‑profit sector.
• Demonstrated experience using marketing strategy to drive revenue growth, audience acquisition, or demand generation.
• Strong creative judgment and aesthetic sensibility across visual, written, and digital media.
• Comfort operating in ambiguity, testing new ideas, and iterating based on performance.

Beneficial Qualifications

• Bachelor’s degree in Marketing, Communications, or related fields (preferred but not required).
• Experience in the non‑profit sector.

Compensation

• RRSP Matching
• Health Benefits and Spending Account

How to Apply

If you are a leader who thrives on connecting people through stories and communication, we would love for you to join us in building a world where every child can grow up free from exploitation. Please submit your resume, cover letter, and portfolio to nikki@ally.org.

Note: only applications submitted by email will be considered.

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