National Sales Manager

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Supervises: Business Development Specialist in Canadian provinces, Marketing

Has Contact with: Customers, key accounts, warehouse, management

Work Location: Canada (Ability to travel to head office in Toronto area)

Territory: Canada

Job Type: Full Time

Medical Benefits: Yes

Laptop/Phone: Yes

Compensation: Competitive

Bonus: Yes

Experience: Minimum 10 years sales experience in automotive aftermarket spray-gun industry.

Travel: 30-40% of position involves travel within Canada

Languages: Native English, French competency is required (German is an asset)

Other: Must be eligible to work in Canada and travel internationally

Company Profile

HR Options is recruiting for SATA Canada. SATA (sata.com) is a long-standing, reputable global family-owned company headquartered out of Germany. We are a successful, dynamic company in the metal industry and manufacture premium tools for surface coating in series production. Whether for car bodies, musical instruments or designer furniture, where perfect finishes are of utmost importance, people around the globe swear by SATA.

SATA spray guns, breathing protection systems, compressed air filters and a wide range of accessories are exclusively developed and manufactured in Germany and enjoy an excellent reputation all over the world. The SATA brand maintains long standing customers worldwide who receive the perfect tools and therefore have the best conditions for excellent work.

This Canadian branch of the firm is looking for a strategic, results‑oriented National Sales Manager with deep experience in the collision repair and automotive refinish industry. This individual will lead a team of Business Development Specialists across Canada, overseeing sales strategy, revenue growth, budget planning, and market expansion. You will play a critical role in developing regional business plans, building strong channel relationships, and ensuring our offerings remain top‑of‑mind for all partners in the different sectors.

Key Responsibilities

• Leadership & People Management
• Lead and mentor a high-performing team of Business Development Specialists
• Develop sales goals, KPIs, and compensation structures aligned with national growth
• targets
• Foster accountability, collaboration, and customer‑first thinking across the team

Sales Strategy & Market Execution

• Own and execute national sales strategy across Canada
• Support the colleagues in the field in developing strong relationships with our main stakeholders on a management level (distribution, MSOs, industry partners)
• Identify and capitalize on new regional opportunities, competitive openings, and under‑served markets

Budget & Performance Oversight

• Manage annual sales budgets, forecasts, and territory performance
• Track KPIs and sales metrics to optimize performance and resource allocation
• Partner with the leadership team in Canada, North America and the HQ in Germany on sales projections and pricing strategy

Industry Engagement & Market Impact

• Represent the company at trade shows, industry events, and major partner meetings
• Stay ahead of market trends, compliance issues, and competition developments
• Manage marketing to drive demand generation campaigns and support sales efforts of our distribution partners.

Required Qualifications

• 10+ years in B2B sales, with 5+ years in a leadership role managing sales teams
• Proven experience in the collision repair, automotive paint/refinish, or automotive aftermarket industry
• Deep knowledge of body shop sales cycles, distribution channels, and national accounts (e.g., MSOs, banner programs)
• Strong background in budget planning, P&L management, and sales forecasting
• Excellent leadership, communication, and team‑building skills
• Comfortable with CRM systems and territory performance tools
• Bachelor’s degree in business, Sales, or a related field; industry certifications or MBA a plus

Preferred Experience

• Existing network with MSOs, collision shop networks, and refinish product distributors
• Familiarity with product launches and market penetration strategies
• Experience navigating sales in a technical environment, working with training and tech support teams
• Understanding of compliance and safety standards relevant to our targeted industries

What We Offer

• Competitive base salary with bonus opportunities
• Medical and RRSP benefits
• Opportunity to lead the national growth strategy in a well‑established and growing company
• Supportive team culture

Seniority level

• Director

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Machinery Manufacturing

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