Bilingual CRM Manager

Are you a bilingual marketing professional with digital experience with channels such as email and SMS.

Our client, in the pharmaceutical industry, is looking for a Bilingual CRM Manager to support their Montreal location. In this role you will work full time hours on a 10 month assignment, working hybrid (3 / 5 days per week in office)

Advantages

• Gain experience within a leading and well recognized organization
• Work full time hours on a 10 month assignment (potential for extension)
• Earn between $40.26 - $49.50 / hr based on experience
• Work hybrid (supporting the Montreal office)

Responsibilities

Your responsibilities include, but are not limited to :

Develop & Implement Email Marketing Strategies :

o Develop and lead key CRM projects by managing timelines with cross-functional teams

o Devise and execute comprehensive email marketing strategies tailored to engage healthcare professionals effectively.

o Utilize CRM tools and platforms to segment HCPs based on various criteria, ensuring targeted and personalized email campaigns.

o Collaborate with cross-functional teams to align email marketing initiatives with overall brand and business objectives.

o Advise on copy & creative development of CRM channels, such as automated triggered messaging (not limited to email)

Manage CRM Systems & Data :

o Ensure compliance with data protection regulations and company policies in handling HCP data.

o Implement data-driven approaches to analyze and interpret HCP behavior, optimizing email campaigns for improved engagement and conversion rates.

o Oversee agency execution of campaigns to ensure excellence in delivery, performance & measurement.

o Drive acquisition through cross-functional collaboration (ex : media, events, etc.)

Optimize Email Campaign Performance :

o Conduct A / B testing and analyze key performance metrics to refine email campaigns continuously.

o Report on campaign performance providing ad hoc post mortems to improve and inform future email strategy decisions

o Implement improvements based on insights gained from data analysis to enhance overall email campaign performance.

Qualifications

• Bachelor’s Degree in Commerce or related field.
• 3+ years of digital experience with channels such as email and SMS.
• Good understanding of consumer behavior.
• Comfortable with data, including Google Analytics and CRM data.
• Strong analytical thinking to interpret data, identify trends, and make informed decisions to optimize digital CRM campaigns.
• Experience working with SFMC and / or Veeva an asset.
• Strong verbal and written communication skills to convey complex digital strategies and insights to both technical and non-technical stakeholders.
• Bilingual proficiency (French & English).
• Thrives under pressure in a fast-paced environment.
• Confident in engaging with stakeholders at various levels, including senior leadership.
• Experience in driving and influencing change across a complex environment, including senior stakeholders.
• Basic understanding of HTML, CSS, and / or AMPscript considered an asset.

Summary

Interested in the Bilingual CRM Manager role? Apply online today!

Candidates moving to the next step of the recruitment process will be contacted.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees.

In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary / gender non-conforming;

Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle.

We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.

ca to ensure their ability to fully participate in the interview process.