Product Manager - Farm King

The Product Manager is responsible for product planning and marketing, with a focus on leading the full product life cycle. This position requires liaising with Engineering, Sales, Marketing, Production, Service, Service Parts, as well as dealers and end users to ensure company goals and customer requirements are met.

Key Responsibilities :

• Managing the full product life cycle through the concept, specification, design, launch and maintenance phases
• Specify market requirements for current and future products by conducting research through on-going visits with dealers and end users of the product
• Develop, implement and execute product marketing plans
• Define strategic planning and customer targets
• Work closely with Engineering to define product release requirements and modifications
• Complete regular competitive product and price comparisons
• Predict costs and prices for future products ensuring their profitability
• Analyze and prioritize requests for product improvements
• Determine industry trends and forecast accordingly to ensure that the strategic goals of the company are met
• Develop product training materials
• Research ways to develop new markets
• Travel to dealers and attend farm shows

Job Requirements :