Manager, Digital Media

Company Description

One of Canada's Best Diversity Employers and Greater Toronto's Top Employers for many consecutive years, William Osler Health System (Osler) provides a safe and supportive health care network to grow your career.

Osler is nationally recognized for its commitment to patient safety and is Accredited with Exemplary Standing, the highest rating a Canadian hospital can receive.

As a major Ontario hospital system, and home to some of the biggest specialty and emergency departments in the country, Osler serves the 1.

3 million residents of Brampton, Etobicoke and surrounding communities. We are proud to offer you incredible exposure to best-in-class health care delivery and challenging hands-on opportunities to stay at the top of your game.

A hospital system built for and by the community, we continue to expand our services to meet the needs of a growing population, creating opportunities for increased hands-on skills development, cross-department training and promotional opportunities.

Guided by our accomplished senior leadership team, together we are driving our vision of patient-inspired health care without boundaries.

At Osler, we invest in careers that go beyond where health care professionals like you can achieve their goals and find deep personal and professional fulfillment. Join our team today!

Job Description

Join our team at Osler as Manager, Digital Media!

Are you a visionary digital storyteller with a passion for health care? Osler is looking for a dynamic and strategic Manager, Digital Media, to lead our online presence, engage our community, and elevate and steward our brand.

You will drive impactful online campaigns with passionate storytelling and possess digital marketing experience and skills with the ability to use data to make an impact and achieve success.

If you thrive in a fast-paced environment and are ready to help us connect with our community in new and innovative ways, this is the opportunity for you!

Osler's 2024-2029 Strategic Plan, Going Beyond for our People and Communities, embodies the true spirit of what it means at Osler to go beyond.

This means delivering the best possible patient and family care experience for its diverse communities while transforming into an academic health centre, launching the Osler Research Institute for Health Innovation and partnering with Toronto Metropolitan University to open a new School of Medicine in Brampton.

Our workplace culture is fueled by a strong set of Values - Respect, Excellence, Service, Compassion, Innovation and Collaboration.

You will grow alongside a highly-committed and respected team that understands what it means to go beyond and take the steps towards realizing Osler's bold, new Vision for world-class health care inspired by our people and communities.

Reporting to the Director, Public Relations and Digital Media, the Manager, Digital Media, is responsible for the development, execution and measurement of robust digital media strategies and marketing campaigns in support of Osler's priorities.

The manager will lead a small team to create compelling stories, manage online brand reputation and develop digital marketing plans to position Osler as an innovative, compassionate, and inclusive organization.

Osler's Strategic Communications Department is viewed as a critical enabler of the organization's priorities and the Manager, Digital Media, is a key member of this dynamic team.

The ultimate brand champion, the Manager, Digital Media, will leverage their knowledge and experience to grow and engage target audiences and drive advocacy and influence through social media.

The successful candidate is a leader that straddles the line between strategy and execution, has a passion for emerging digital and social media trends, and can effectively conceptualize, plan, implement and measure digital projects.

They will also providing coaching, feedback and opportunities for career development for Osler's digital team.

Accountabilities :

• Provide strong leadership and strategic oversight of Osler's digital media assets (website, intranet, email marketing and social media channels) to support and advance Osler's new plan, targeted advocacy and influencer agenda
• Develop and manage the online presence for Osler's executive leadership social media accounts in alignment with strategic priorities and position Osler and its executives as thought leaders
• Ensure alignment of digital footprint and thoughtful partnership across both Osler and Osler Foundation
• Drive greater brand awareness for the organization through paid social media advertising and other marketing strategies
• Support the planning of editorial content and define key performance indicators in alignment with digital media goals, which include helping to strengthen Osler's brand and reputation and galvanize support for Osler's strategic imperatives
• Keep abreast of issues, emerging trends and themes within the health care sector and community, and develop strategies and tactics around how they can be addressed via social media
• Support monitoring and review as well as the development of responses to community questions and concerns via social media in a timely manner to promote positive engagement and interaction
• Help to conceptualize, curate and develop content for social media platforms to educate diverse audiences about Osler and its people, and raise awareness around hospital programs and services
• Enforce Osler's social media guidelines and policies among Osler staff, physicians and volunteers
• Coach and mentor direct reports

Qualifications

• Bachelor's degree in digital marketing, multi-media, communications or a related field with relevant experience
• 5 years or more of digital media experience in a business, public sector or non-profit setting
• Proven working experience in digital marketing preferably in a health care environment
• Strong project management experience
• Proven experience working in digital media, with a strong understanding of website technology, social media and email marketing
• Proficiency in social measurement tools (e.g., Hootsuite, native social analytics), with proven experience accurately reporting and analyzing metrics to inform decision-making and guide strategy
• Highly creative with experience in identifying target audiences, and developing and optimizing social media channels to engage, inform, influence and motivate
• Up-to-date with the latest trends and best practices in digital marketing and measurement
• Expertise in social media ad buying to maximize digital marketing effectiveness
• Excellent written communication skills with superior storytelling abilities
• Ability to manage multiple demands simultaneously in a fast-paced environment
• Ability to motivate, engage and lead a team
• Demonstrated high-level of customer service and interpersonal skills needed, including ability to work with diverse individuals and groups (i.

e. front-line staff, physicians, volunteers, Foundation)

• Working knowledge of HTML, CSS, and JavaScript
• Experience using Adobe Creative Suite
• Ability to travel between all Osler sites as required (vehicle is necessary)
• Must demonstrate Osler's Values of Respect, Excellence, Service, Compassion, Innovation and Collaboration

Additional Information

Hours : Monday to Friday (subject to change in accordance with operational requirements)

This role is Hybrid. Roles that function remotely, but require essential, regular onsite weekly work.

Annual salary :

Minimum : $104,227.50

Maximum : $130,279.50

Application deadline : September 11, 2024

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Osler values inclusivity and diversity in the workplace. We welcome and encourage applicants from diverse backgrounds. We are committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act.

If you require an accommodation at any stage of the recruitment process, please notify Human Resources at redacted .

While we thank all applicants, only those selected for an interview will be contacted. Any information obtained during the course of recruitment will be used for employment recruitment purposes only, and not for any other purpose.