Digital & Channel Marketing Coordinator 

Digital & Channel Marketing Coordinator

Client : Electronic Devices

Role : Digital & Channel Marketing Coordinator

Job Type : Fulltime Permanent

Location : Mississauga, ON (Hybrid)

Our Electronic Devices client is looking to hire a Digital & Channel Marketing Coordinator on a full-time permanent basis to join their team in Mississauga, ON.

As the Channel Marketing Coordinator, you will be joining the marketing team, and you will be directly engaged with the support and activation of the field and channel marketing programs.

Your energy, creativity, and insightfulness will stimulate growth across our thriving dealer community.

Activating the voice and providing critical, insightful, real-time information to our dealer community is just the beginning of the journey.

By gathering, interpreting, and analyzing the Voice of Customer (VOC) and Voice of Field (VOF) data, you will provide vital insight into the development of the programs and influencing the product & solutions development cycles.

This person should be a technically strong communicator through both written and spoken mediums. You will be managing our dealer partner programs and lead the development of new programs that will drive organizational business results based on business strategic direction.

We are searching for a creative problem solver, that can collaborate across the marketing team, and bring our marketing offerings to life.

This job involves management of both short- and long-term initiatives that inspire, educate, generate activity, and support channel retention and growth.

Your New Role

Partner Program Coordination :

• Manage, evaluate, and communicate the progress of marketing programs for gold, silver, and bronze tier partners within the Partner Programs.
• Management of the Partner Digital Platform and utilization of available technology resources. The Market Development Fund (MDF), Awards recognition programs, and Direct Branches programs.
• Crafting and delivering presentations tailored to both the internal team and the dealer network.
• Partners Campaign Coordination : Collaborate with the demand generation team to strategize, execute, and monitor marketing programs, ensuring effective management and support of customer-centric marketing initiatives.

Project and Budget Management : Employ available platforms for comprehensive project management and oversee the financial aspects of assigned projects.

Reporting : Generate in-depth reports detailing outcomes for technology partners, demand generation team and other analysis for direct subsidiary business for management and key stakeholders.

Collaboration : Forge strong partnerships with specialized teams in digital, content, events, and external

agencies for seamless execution.

Voice of the Customer : Collaborate with Channel Sales Managers to actively collect and analyze feedback from the dealer community, using these insights to refine program offerings.

• As part of the marketing team, work cross-functionally between the Channel and Field team, and the Communications and Brand team to support video and content development.
• Support the Marketing team with events including pre and post event communications, content development, and overall event organization.
• Gather feedback from Direct Branch locations, understanding product and solutions fit, customer feedback on feature benefits, and on-going feedback loop between field, and product management.

What You’ll Need to Succeed :

• Digital Marketing Expertise : 2-3 years' background in digital marketing, B2C, B2B preferred on tech sectors.
• Campaign Management : Demonstrated track record in strategizing, overseeing, and delivering successful marketing initiatives.
• Dynamic and Inventive : Exhibits a dynamic approach, creativity, and strong organizational skills in collaborating with diverse teams.
• Autonomous Professional : Independent and proactive in handling various projects, requiring little to no guidance.
• Performance in Fast-Paced Environments : Skilled at managing concurrent projects, meeting stringent deadlines, and adapting to unforeseen challenges.
• Prior experience, or knowledge with web-based platform, Impartner in particular, others.
• Proficient with Microsoft suite (Teams, Outlook, Word, Excel, PowerPoint).
• Confident to develop and deliver compelling presentations to internal and external stakeholders.

Interested?

If you’re available and interested in this role, please reply to this email as soon as you can attaching your updated resume and hourly rate requirement.