About us
At Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post-secondary education group in Canada. Yet, for us, this is just the opening act of our transformative journey!
Social Media Specialist
Department: Marketing
Location: Primacorp Head Office – New Westminster, BC
Employment Type: Full-Time
Work Schedule: Monday–Friday, 9:00 AM – 5:00 PM
Salary Range: $50,000 – $55,000 per year
Job Summary
The Social Media Specialist plans, develops, and executes social media and digital content strategies to support marketing objectives, brand awareness, and lead generation. The role ensures all content is on-brand, engaging, accessible, and optimized to drive awareness, engagement, and qualified inquiries across multiple audiences and brands.
Key Responsibilities
Develop and execute always-on and campaign-based social media strategies
Create written, visual, and video content for platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube
Maintain and manage a social media content calendar aligned with marketing initiatives
Monitor engagement, comments, messages, reviews, and online conversations
Manage community interactions and escalate issues as required
Ensure brand consistency across all social and digital content
Collaborate with marketing, web, SEO, and digital teams
Support paid social media campaigns (creative input, tracking, reporting)
Track KPIs and prepare performance reports with optimization recommendations
Ensure compliance with brand, privacy, consent, and accessibility standards
Required Qualifications
Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience
3–5 years of experience managing social media for a brand or organization
Minimum 2 years of professional copywriting or editing experience
Experience managing major social platforms and analytics tools
Experience with social media scheduling tools
Preferred Qualifications
Paid social media advertising experience
Experience with email marketing, blogging, or SEO
Familiarity with CMS platforms and Google Analytics
Skills & Competencies
Strong written and verbal communication skills
Excellent organization and time management
Creative and analytical mindset
Ability to manage multiple priorities and deadlines
Proficient in MS Office and digital collaboration tools
#dmnd
Don’t hold back!—apply today, even if you do not tick every skills list. We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team.
We are proudly Canadian — rooted in our diverse communities, guided by our values, and committed to growing together from coast to coast.
Social Media Specialist • New Westminster, British Columbia, CA
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