eCommerce Site Specialist

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.

How you’ll make an impact:

As Carter’s continues to drive momentum in our digital channels, we are looking for a collaborative, customer-centric Site Merchandising Specialist to join our eCommerce team. The ideal candidate is innovative, takes initiative, and has a strategic analytical mindset. This person should have experience creatively solving problems using technical tools and processes to support business objectives. The Site Merchandising Specialist role requires a combination of technical expertise, organizational skills, and cross-functional collaboration to deliver an optimal online shopping experience and support the growing digital business.

This role reports to the Manager-Site Merchandising on site, 4 days a week in office.

50%: eCommerce Site Operations

• Lead daily site scrubs with eCommerce and Product Category team
• Execute global price changes and promotions for the site
• Build and maintain promotional destinations.
• Responsible for product accuracy on the site
• Capture weekly competitor homepages, emails, and Key Item Pieces
• Manage Workload Flow for both brands including Master Promotional File Creation
• Responsible for creation, execution and testing accuracy of coupon codes
• Collaborate with marketing partners on site briefs and projects

40%: eCommerce Partnerships

• Attend Creative Review meetings to understand linking strategy and customer journey
• Review weekly site refreshes with the team ensuring that all linking, destinations and merchandising needs are met
• Weekly homepage, landing page refreshes-merchandise shops, collections, and product categories. Utilize selling and customer navigation reports to optimize product presentation and shop setup
• Partner with traffic, email, and dev teams on any outstanding JIRA tickets or issues
• Collaborate directly with internal DTC Product Category Managers and Marketing
• Serve as merchandising contact for refreshes. Check and send correct links and correct site issues
• Review recommendation zones, sort order rules, and track changes
• Work with eCommerce product team to gain a deeper understanding of Salesforce capabilities and opportunities

• 10%: eCommerce Leadership
• Challenge the status quo and look for ways to improve processes and create efficiencies
• Work with eCommerce product team to gain a deeper understanding of Salesforce capabilities and opportunities
• Train the broader team, including the Product Category Management team, on any new site initiatives or functionality
• Work directly with site marketing manager to gain a deeper understanding of site analytics
• Work on special projects as assigned
• Mentor Site Merchandisers on the team

We’d Love to hear from you if:

Must have:

• Highly organized, detail oriented, strong communication skills
• Proven ability to multi-task, be flexible and prioritize
• Advance proficiency in Excel
• Critical thinking
• Innovation- Utilizing new technology like AI tools.
• Ecommerce platforms such as Constructor, Contentful, Salesforce, Adobe Analytics

Preferred skills and experience:

• 2+ years of prior eCommerce experience required
• Bachelor’s Degree (or equivalent) preferred
• Proficiency in Microsoft office suite
• Retail experience preferred, especially in children’s clothing
• Passion for the web and online shopping a plus