Marketing Demand Generation Specialist

Reporting directly to the VP of Marketing, our Marketing Demand Generation Specialist will be the engine behind developing, implementing, and optimizing marketing campaigns that power demand and generate high-quality leads for our solutions and services.

This pivotal role requires a brilliant blend of creativity and sharp analytical skills. You'll craft compelling programs that genuinely resonate with our target audiences, fostering deep customer intimacy that drives measurable business growth and makes a real impact on our success. Get ready to connect with our customers in exciting new ways!

Duties and Responsibilities

• Design and launch innovative, multi-channel campaigns to generate qualified leads, boost customer acquisition, grow existing accounts, and enhance pipeline.
• Manage HubSpot and integrate marketing tools to track, analyze, and continuously optimize campaign performance, including A/B testing.
• Develop Ideal Customer Profiles (ICPs) and buyer personas. Craft and refine email nurture flows and re-engagement sequences, deeply understanding the customer journey to improve conversion rates at every stage.
• Partner with business units and sales to identify priority accounts and build effective one-to-one and one-to-few ABM strategies.
• Own the lead assignment process, working closely with sales to ensure seamless lead handoff and foster strong sales-marketing alignment.
• Ensure all demand generation activities follow industry best practices, relevant laws, and company policies.
• Work with creative and web teams on asset development and analyze market trends to spot new opportunities.

Qualifications

• 3-5 years of progressive experience in marketing with a focus on digital and modern marketing demand generation strategies and tactics.
• Highly proficient with Hubspot with a strong understanding of the marketing technology landscape, including marketing automation, CRM, and analytics platforms.
• Experience with top, mid and bottom-of-funnel demand generation initiatives.
• Adept at monitoring campaign performance and account engagement metrics, using insights to iterate on messaging, targeting, and content strategy.
• Experience working with sales in targeting high-value potential accounts with account-based marketing strategies and tactics.
• A willingness to embrace and live the core values of Network Innovations.
• Great culture. BBQs and company events!
• Employer Paid Health, Dental, and Insurance plan.
• Additional Life and Critical Illness insurance options
• Health Spending Account
• Employee Family Assistance Program (EAP)
• Company Matched RRSP or TFSA
• On-site Parking
• Hybrid work environment. 3 days in-office and 2 days remote per week.
• Full-time, Permanent

Working Conditions

This position typically operates in a professional office environment. Standard office hours are 8am to 5pm, however, work outside of regular office hours and occasional travel may be required. This role routinely uses standard office equipment and software.

Physical Requirements

• The ability to sit for extended periods of time at a desk while working on a computer or reviewing documents.
• The ability to use hands to manage and control a keyboard and mouse.
• The ability to understand and communicate clearly with others through speaking, listening, or writing.
• The ability to move around the office to attend meetings or retrieve documents.

Details

• Job title: Marketing Demand Generation Specialist
• Department: Marketing
• Job Type: Full-Time, Hybrid

About Network Innovations

Keeping people connected anywhere on the planet is more than just our expertise – it’s our mission. Network Innovations is a technology and systems integrator that provides secure and seamless global communications solutions. Our customers conduct some of the most important work on the planet, whether it’s helping a remote island rise again after a hurricane, defending a country's borders, preventing a catastrophic power grid failure… you get the deal. What this means for our team is that we come to work each day knowing that it matters. We’re forward thinkers and problem solvers who thrive on challenges. Determination, integrity, humility, and respect are at our core. If you’re looking to grow with an organization that values collaboration, diversity, and learning, you’re in the right place.

Network Innovations is committed to fostering a diverse and inclusive work environment. We live our core values and look to them to drive business results and help our customers conduct some of the most important work on the planet. We believe a diverse global workforce allows us to create customer intimacy and sustained profitability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics. Whether you are starting your career or have decades of experience, we welcome you to join our mission to connect our world securely and seamlessly.

Accommodations during the application process are available upon request. While we appreciate all applicant submissions, only those considered to be most qualified will be contacted for further assessment.

Disclaimer Statement: This job description lists the essential functions of the position and is not intended to include every job duty and responsibility specific to a position. An employee may be required to perform other related duties not listed above provided that such duties are characteristic of that classification.

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