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lululemon
Director, North America PRlululemon • Vancouver, Metro Vancouver Regional District, CA
Director, North America PR

Director, North America PR

lululemon • Vancouver, Metro Vancouver Regional District, CA
30+ days ago
Job type
  • Full-time
Job description

Overview

Director, North America PR at lululemon. Role focuses on developing and executing a Consumer-facing communications strategy to support the Americas and Global Guest Innovation division, enhancing brand reputation and visibility in North America.

Responsibilities

  • Develop and guide the external Consumer media strategy and execution for North America to introduce lululemon to new guests and position the brand as a premium performance brand with influencers and culture drivers.
  • Oversee and manage the relationship with the external PR agency, providing strategic direction, setting objectives, and ensuring seamless execution of campaigns, activations, and always-on messaging that align to North America’s brand objectives.
  • Develop and execute comprehensive earned PR strategies tied to key campaign moments and product launches, driving the process from ideation through to implementation to maximize media coverage and brand visibility.
  • Cultivate earned media opportunities by fostering relationships with influencers and journalists to share the brand story in culturally resonant ways and maintain cultural relevance.
  • Support in the region during crisis situations, working with peers across communications, legal, brand and people and culture.
  • Collaborate with corporate communications, global and regional consumer PR, and internal communications to ensure a consistent brand voice externally.
  • Co-create with Social, Partnerships, and Sports Marketing to develop proactive Consumer-facing moments and activations that build brand energy; regularly report on key indicators to show impact.
  • Manage and build a regional team to support internal communications, PR, and corporate communications priorities over time.

Qualifications

  • 12 to 15 years of experience in communications roles of increasing responsibility within external and internal communications; fashion or retail experience preferred.
  • Ability to articulate and co-create strategies with a wide range of stakeholders, including C-suite executives.
  • Demonstrated success guiding communications strategies for major brands and managing a wide number of external agencies, consultants, and contractors.
  • Proven experience leading and developing a team and creating opportunities for growth.
  • Proven ability to develop forward-looking communications and business strategies in competitive, dynamic situations.
  • Experience collaborating with high-profile talent; excellent written and verbal communication and presentation skills.
  • Able to develop relationships across cultures and geographies; naturally inspires others; committed to learning and personal growth.
  • Bachelor’s degree in communications or related discipline; fluent in English.

Must Haves

  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Entrepreneurial spirit with a track record of innovation to achieve results.
  • Communicate with honesty and kindness and create space for others to do the same.
  • Lead with courage and foster trusting relationships by putting people first.
  • Integrate fun and joy as a way of being and working.

Compensation and Benefits

The typical hiring range for this position is CAD 157,400 – 206,600 annually; base pay varies by location and experience. Eligible for annual bonus program and equity offerings per program eligibility. Includes benefits and rewards as part of total compensation.

  • Extended health and dental benefits and mental health plans
  • Paid time off
  • Savings and retirement plan matching
  • Generous employee discount
  • Fitness & yoga classes
  • Parenthood top-up
  • Development course offerings and leadership programs

Note: Benefits and perks are subject to eligibility and may change at any time.

Work Arrangement

In-person collaboration and connection are important to our culture. This role requires onsite work, minimum 4 days per week.

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Director, North America PR • Vancouver, Metro Vancouver Regional District, CA

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