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Martell Media
Head of Product IncubationMartell Media • Vancouver, Metro Vancouver Regional District, CA
Head of Product Incubation

Head of Product Incubation

Martell Media • Vancouver, Metro Vancouver Regional District, CA
30+ days ago
Job type
  • Full-time
Job description

About the Role

We are hiring a Head of Product to run product incubation end-to-end. This is a founder-level role inside the studio. You will recruit elite Business Leader / Technical Leader pairs, drive presales, oversee GTM launches, and take ventures from Day 0 to $1M ARR within 12 months. You will be fully embedded inside Martell’s incubation system, equipped with distribution (Dan Martell’s network), proven playbooks, and a dedicated support team. Your mandate: incubate one company per month, ensuring each hits F10/F50 milestones on schedule.

What You’ll Do

Founder Recruiting & Onboarding

  • Source, vet, and onboard elite Business Leaders & Tech Leaders for new ventures.
  • Run recruiting pipelines, interviews, and founder-market fit assessments.
  • Structure compensation & equity frameworks using Martell Ventures templates.

Incubation Execution

  • Drive ventures through the 90-Day Sprint (MeVO → F10 → F50 → F100+).
  • Oversee validation, presales, and first 50 customer launches.
  • Build scorecards, run standups, and track weekly L10s for accountability.
  • Continuously refine the incubation system—optimize with each cycle to scale incubation as a machine.

Go-to-Market & Distribution

  • Coordinate with Dan Martell’s media team to secure pitches and distribution.
  • Design and execute outbound playbooks (cold email, LinkedIn, DMs, partners).
  • Support creation of media assets (decks, Looms, one-pagers) that convert early adopters.

Operational Systems

  • Stand up CRMs, ad accounts, shared drives, and reporting systems for each venture.
  • Manage NDAs, term sheets, onboarding templates, and equity frameworks.
  • Ensure all IP, contracts, and budgets comply with MV standards.

Investor & Customer Interface

  • Support preparation for presell pitches, customer demos, and investor updates.
  • Maintain founder accountability with weekly scorecards & KPIs.
  • Protect Martell Ventures’ and Dan Martell’s brand by ensuring validation before public launches.

What You Bring

Required Qualifications

  • Proven zero to one operator. You’ve built or scaled products from idea to real revenue.
  • Recruiter and closer. You know how to spot A-players, win them over, and set up fair equity structures.
  • Sales-first mindset. You’re comfortable running presell calls, pitching SMBs, and closing early deals yourself.
  • Product instincts. You know how to test, validate, and ship quickly without overbuilding.
  • System builder. You love checklists, playbooks, and turning messy processes into repeatable machines.
  • High agency. You move fast, take ownership, and don’t wait to be told what to do.

Preferred Qualifications

  • Experience in venture studios, accelerators, or high-growth SaaS.
  • Hands-on with modern tools (HubSpot, Webflow, Mixpanel, AI automation).
  • Strong financial chops. Can model equity, comp, and unit economics.
  • Polished storyteller. Can pitch customers, investors, and partners with confidence.

You\'re a Great Fit If You…

  • Relentlessly resourceful. You figure it out, no excuses.
  • Customer obsessed. You test with the market before scaling.
  • Accountable. You own outcomes, not activity.
  • A force multiplier. You make everyone around you better.
  • Are hungry for more than a job, you want a mission

Why Kelowna? Why Now?

People move here for the views. They stay for the vibe. Kelowna offers: a thriving entrepreneurial ecosystem; world-class outdoor activities at your doorstep; great schools, arts, and a vibrant, welcoming community; lakeside patios, mountain trails, craft coffee, and yes, amazing wine.

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Head of Product Incubation • Vancouver, Metro Vancouver Regional District, CA

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