Social Media & Student Engagement Coordinator

Job Description

About the Role

We’re looking for a creative, outgoing, and food-loving individual to join our on-campus dining team at UPEI as a Student Engagement & Social Media Coordinator.

In this hands-on, on-site role, you’ll manage and grow the social media presence for the 5 food service locations on campus while also leading on-the-ground marketing initiatives and brand execution. You’ll be capturing authentic moments, creating content that makes students crave what’s on the menu, and identifying opportunities to elevate our brand presence across campus.

This role goes beyond content creation, you’ll play a key part in driving engagement, increasing revenue through strategic marketing campaigns, and managing our e-commerce platform. You’ll work closely with the District Manager and the University of PEI marketing team to ensure all content aligns with brand standards and supports broader promotional and communication goals.

If you’re passionate about storytelling through food, have a strong marketing mindset, and take initiative in bringing ideas to life, this role is for you.

What You’ll Do

• Manage multiple social media platforms (Instagram, Facebook, TikTok, Snapchat, etc.) for UPEI dining accounts.
  
• Create and execute structured content calendars that align with promotional campaigns, seasonal programming, and operational priorities.
  
• Develop and execute marketing initiatives that drive traffic, engagement, and revenue across dining locations.
  
• Identify and act on branding opportunities within physical spaces and digital channels to enhance the overall guest experience.
  
• Capture and edit short- and long-form videos showcasing dining hall experiences, food features, and special events.
  
• Design and publish graphics, flyers, menus, and promotional materials (both digital and printed) using Canva.
  
• Manage and update the dining e-commerce platform (e.g., Shopify), including product listings, promotions, and featured offerings.
  
• Support revenue growth by leveraging social media and marketing campaigns to promote key products, meal plans, and retail features.
  
• Engage directly with students on campus — run interactive events, collect feedback, and create authentic, community-driven content.
  
• Collaborate with culinary and operations teams to ensure marketing aligns with daily offerings and service goals.
  
• Work closely with the District Manager to maintain daily alignment on marketing priorities and execution.
  
• Partner with the University of PEI marketing team to ensure all content meets brand guidelines and supports institutional campaigns and communications.
  
• Track insights, analytics, and campaign performance to continuously improve strategy and effectiveness.
  
• Maintain a consistent, professional tone that reflects Dana Hospitality’s brand and values.

Qualifications

• Proven experience in social media management, content creation, and on-site engagement. You know how to capture attention both online and in person.
  
• Strong proficiency in Canva for digital and print design. This is non-negotiable.
  
• Confident in photo and video capture and editing, with a strong eye for quality, trends, and storytelling.
  
• Comfortable and confident on camera. This role requires frequent on-camera presence and personality-driven content.
  
• Highly personable, outgoing, and energetic, with strong interpersonal skills and the ability to build genuine connections with students, staff, and guests.
  
• Professional, reliable, and able to represent the Dexterra Signature Dining brand in a fast-paced, public-facing environment.
  
• Strong organizational and time management skills, with the ability to plan content calendars, execute campaigns, and manage multiple priorities independently.
  
• Demonstrated ability to take initiative. You can identify marketing opportunities and act on them without needing constant direction.
  
• Experience or familiarity with marketing strategy, campaign execution, and brand alignment is considered a strong asset.
  
• Experience managing or supporting an e-commerce platform such as Shopify is an asset.
  
• Hospitality or food service experience is strongly preferred. Culinary experience or a passion for food is a major asset.
  
• High energy and adaptable, with the ability to thrive in a dynamic environment with changing priorities.
  
• Full-time availability is required, along with flexibility to work evenings and weekends for events, activations, and catering as needed.
  
• Comfortable working cross-functionally and taking direction, including regular collaboration with a District Manager and external marketing teams.
  
• Familiar with social media insights and analytics, with the ability to adjust strategies based on performance data.