National Sales Manager

Job Summary

Job Description

Reporting to the C&I A Americas International Marketing & Sales Director, we are looking for a result-driven National Sales Manager to lead Canada sales team by developing strategic sales plans, managing the regional team, and building strong client relationship to achieve sales targets and market expansion.

This role ensures sales team performance through coaching, training, goal-setting, and data-driven analysis, while collaborating with marketing, product, and research teams to meet customer needs and expand market share.

This role is fully remote; however, candidates based in Ontario or Quebec are preferred due to business needs and team collaboration.

Responsibilities:

• Drive sustainable sales growth across the Canadian market.
• Develop and execute national sales plans by setting quotas, assigning territories, and leveraging historical performance data to maximize revenue, market penetration, and customer acquisition.
• Identify and pursue new business opportunities by analyzing market trends, customer needs, and competitive positioning to expand the target customer base and grow regional market share.
• Recruit, train, mentor, and evaluate territory sales representatives by providing coaching, guidance, and performance feedback to ensure a high-performing, customer-focused, and motivated sales team.
• Motivate and guide the team by setting clear individual and team objectives, monitoring progress, and recognizing achievements to ensure sales targets are consistently met or exceeded.
• Collaborate closely with marketing by integrating lead generation campaigns and promotional initiatives to support sales growth and enhance customer engagement.
• Partner with product and research teams by communicating customer requirements and market insights to ensure product offerings meet client needs and support strategic planning.
• Provide accurate sales forecasts by analyzing team performance and market conditions to inform production planning, resource allocation, and executive decision-making.
• Monitor team performance by tracking KPIs, reviewing results, and implementing corrective actions to ensure continuous improvement and achievement of sales objectives.
• Ensure compliance with company policies, commercial standards, and regional regulations by enforcing governance and ethical sales practices to mitigate risk and maintain organizational integrity.
• Represent the company at customer sites, trade shows, and industry events by engaging with clients and stakeholders to strengthen relationships, showcase offerings, and enhance brand visibility.

Qualifications & Experience

• Bachelor’s degree in Business Administration, Engineering, Marketing or related field required; Equivalent combination of education and experience may be considered
• Minimum 10+ years of sales experience in motors or related industry, with at least 5 years leading a high-performance sales team
• Proven track record in achieving revenue targets and growing market share
• Experience in planning and executing regional sales strategies
• Bilingual( French and English) is asset

Additional Job Details

Management – M2

Organizational Impact

• Works to achieve operational, functional, and/or business targets within team with direct impact on departmental or job family results
• Delivers operational results that have impact on the immediate or short-term results (e.g., less than 1 year) for the department and/or job family group
• Plans and establishes goals and objectives for a team typically comprising of intermediate-level professionals and entry level professionals

Communication & Influence

• Communicates with parties within and occasionally outside of own department or job family, which may include external clients or partners depending upon the job area
• Requires ability to influence others outside of own job area on policies, practices and procedures

Innovation & Complexity

• Responsible for making moderate improvements of processes, systems, or products to enhance performance of the job area
• Problems are difficult and moderately complex and typically impact multiple departments or job family
• Problems are typically solved through drawing from prior experience and analysis of issues

Leadership & Talent Management

• Manages a team typically comprising of intermediate-level professionals and entry level professionals
• Leads, directs and reviews the work of team members in order to accomplish operational plans and results
• Typically has hiring, firing, promotion, and reward authority within own area, in accordance with manager review and approval