Talent.com
Astellas Pharma Inc.
Veozah Omnichannel Analytics PartnerAstellas Pharma Inc. • Markham, ON
Veozah Omnichannel Analytics Partner

Veozah Omnichannel Analytics Partner

Astellas Pharma Inc. • Markham, ON
30+ days ago
Job type
  • Full-time
Job description
Responsibilities :
  • Collaborate with key brand stakeholders and cross-functional teams to understand business objectives, campaign measurability, and develop and execute analytic plans to measure performance and inform data-driven strategies that enhance the omnichannel experience.
  • Provide actionable insights through on-going reporting and ad hoc analyses of all omnichannel engagements and digital tactics, including personal and non-personal promotions.
  • Support development and implementation of machine learning algorithms to drive personalized recommendations and targeted marketing campaigns across channels based on individual preferences and behaviors.
  • Conduct in-depth analysis of various data sources (promotional and non-promotional data) and develop predictive models to forecast HCP preferences, behavior, and overall omnichannel engagement.
  • Analyze marketing performance using statistical and/or machine learning techniques to measure the impact of different channels and tactics and recommend budget allocation and promotional tactic optimization opportunities to global/regional brand teams and Omnichannel Strategy & Operations stakeholders to drive efficiency and effectiveness of investments.
  • Work closely with the Global and Commercial Division Strategic Insights & Analytics leads, Omnichannel Strategy & Operations team, Global Brand Directors and Affiliate Brand Managers to socialize insights from the channel/promotional analyses, to provide guidance on how to optimally leverage reporting dashboards for performance assessment and opportunities discovery, to support ad-hoc requests, and to assess emerging business needs/reporting requirements.
  • Provide consulting to the key stakeholders in the campaign design/requirements gathering phase to ensure objectives are clearly defined and can be measured, content assets are properly tagged, and the campaign data is properly sourced to ensure integrity of the measurement.
  • Develop and implement key performance indicators (KPIs) to measure the effectiveness of omnichannel initiatives.
  • Evaluate and help evolve training support required to uplift capabilities in the use of analytics.
  • Develop Omnichannel Analytics plans to support campaign, brand and portfolio level optimization, continuously looking for ways to improve and innovate methodologies / processes.
  • Own the management of all Non-Personal target lists, including conducting analyses to evaluate and determine the inclusion of HCPs based on predefined criteria and strategic objectives. Ensure target lists are optimized and aligned with campaign goals.
  • Work with various cross-functional teams (Marketing, Media Agencies, IS and Data Engineering) to integrate and consolidate all promotional data from various sources, ensuring a unified view of customer interactions and transactions.
  • Participate in ensuring all Omnichannel data, including personal and non-personal tactics, are integrated into the Astellas’ internal data warehouse, thoroughly quality-checked against media plans and spend, and validated for accuracy in collaboration with agency partners. Monitor data trends and anomalies to support validation efforts and proactively identify potential discrepancies.
  • Work closely with Media agency partners on performance reporting construct and media execution governance.
  • Stay abreast of industry trends, emerging technologies, and best practices in data science and omnichannel strategies.
  • Manage third party providers on as needed basis and ensure deliverables fully meet contractual obligations and are of highest caliber.
  • Embed an Ethics and Compliance culture and Integrity in Action by proactively addressing non-compliance.
Requirements
  • Bachelor’s degree in Data Science, Statistics, Computer Science, or a related field.
  • 6+ years of analytics/data science experience with a focus on omnichannel analytics and demonstrated success in managing projects of increasing size and complexity.
  • Experience in non-personal promotional analytics (HCP and Consumer), Strong understanding of digital marketing media and promotional tactics.
  • Strong knowledge of omnichannel concepts and data sources, e.g., impressions/click data, web data, etc.
  • Strong proficiency with SQL, SAS and/or Python, MS Excel and Power Point.
  • Proficiency in machine learning techniques, statistical analysis, and data visualization, including classification models, promotion response modelling, predictive modelling, etc.
  • Experience working with MarTech platforms like Google Analytics or Adobe Analytics, CM360, Search Ads, Meta.
  • Experience in KPI and diagnostic metrics development and optimization approaches.
  • Experience in presenting business insights and providing recommendations.
  • Strong interpersonal skills with the ability to effectively interact with all levels of employees including senior management.
  • Excellent verbal/written communication skills, attention to details, and the ability to multi-task.
  • Excellent organizational, planning and project management skills and ability to effectively manage cross-functional projects of moderate complexity in a multi-cultural context, including vendor management, regulatory & legal compliance, etc.
  • Ability to work independently in a dynamic fast-paced environment, with minimal supervision.
  • Ability to act with a sense of urgency while being responsive to changing business priorities.
  • Ability to travel 10%.

Preferred:

  • M.S. in Statistics or Economics or other quantitative discipline is preferred, or MBA with Marketing Analytics, Decision Science, or Analytical Finance Concentration.
  • Pharmaceutical industry experience.
  • General understanding of other Commercial Insights functions (i.e., primary/secondary market research, forecasting, competitive intelligence).
  • Working knowledge of one or more data visualization tools such as Excel, QlikView and QlikSense.
  • Knowledge of other healthcare data sources such as patient-level data.
  • Experience working with global partners.

Working Environment:

  • At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.

Flexible grade level based on candidate background and skillset

Benefits:

  • Medical, Dental and Vision Insurance
  • Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
  • 401(k) match and annual company contribution
  • Company paid life insurance
  • Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
  • Long Term Incentive Plan for eligible positions
  • Referral bonus program
Create a job alert for this search

Veozah Omnichannel Analytics Partner • Markham, ON

Similar jobs

Analytics Partner in B2B Strategy at StackAdapt

StackAdaptToronto, Ontario, Canada
Full-time

Join StackAdapt as an Analytics Partner focused on B2B strategy.Combine data analysis with client-facing consultation to transform media effectiveness in a fully remote setup.In the role of Senior ... Show more

 • Promoted

Head of Platform Intelligence & Analytics

AchieversToronto, ON, CA
Full-time

A leading employee recognition platform in Toronto seeks a Product Manager to define product vision and oversee analytics strategy.The ideal candidate will lead and mentor a high-performing team, m... Show more

 • Promoted

Analytics Platform Engineer

RBCToronto, ON, CA
Full-time

We are seeking an Analytics Platform Engineer to manage and support enterprise reporting platforms, including SAP BusinessObjects and Tableau.You will enable scalable, secure, and high‑performing r... Show more

 • Promoted

Director Role in Data & Analytics at Oliver Wyman

GB043 Oliver Wyman (UK) LimitedToronto, ON, CA
Full-time

Elevate your career as a Director in the Data & Analytics division at Oliver Wyman.Engage in dynamic project management, leveraging your quantitative expertise across various industries while maint... Show more

 • Promoted

Analytics Lead, LUS

LyftToronto, ON, CA
Full-time

At Lyft, our purpose is to serve and connect.We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.Data and analytics are at the ... Show more

 • Promoted

Heart & Stroke Analytics Leadership Role

Heart and Stroke Foundation of CanadaToronto
Full-time

Shape the future of fundraising analytics at Heart & Stroke.As Senior Manager, Constituent and Marketing Analytics, you'll drive strategy and data insights crucial for mission impact, available in ... Show more

 • Promoted

Head Of Platform Intelligence & Analytics

AchieversToronto, Canada
Full-time

A leading employee recognition platform in Toronto seeks a Product Manager to define product vision and oversee analytics strategy.The ideal candidate will lead and mentor a high-performing team, m... Show more

 • Promoted

Analytics Consultant

Insight GlobalToronto, ON, CA
Full-time

The Analytics Consultant will support a large‑scale data modernization and migration initiative, partnering with business and technology teams to design, build, and enhance enterprise reporting and... Show more

 • Promoted

Data Analytics Team Leader at Oliver Wyman

Oliver WymanToronto, ON, CA
Full-time

Join Oliver Wyman as a Team Leader in Data and Analytics.Drive innovative projects and foster a culture of collaboration within a diverse team focused on impactful solutions.In the Data and Analyti... Show more

 • Promoted

Lead Analytics Engineer at Faire

FaireToronto, ON, CA
Full-time

Shape the future of data at Faire as a Lead Analytics Engineer.Collaborate with top talent to build data capabilities that drive insights for small and medium businesses.In this key role, you'll be... Show more

 • Promoted

Alliances Director (Technology Partnerships)

CaptivateIQToronto, ON, CA
Full-time

B2B SaaS, with a strong track record of driving revenue through strategic ISV or platform partners.Direct experience working with Workday and/or NetSuite in an alliances, sales or technology partne... Show more

 • Promoted

Measurement Partner in Data Analytics

TikTokToronto
Full-time

Transform advertising strategies as a Measurement Partner with TikTok.Engage with clients to provide expert measurement insights and data-driven solutions that enhance media impact.As a Measurement... Show more

 • Promoted

Manager of Decision Support Analytics

Schroeder Ambulatory CentreRichmond Hill
Full-time

Elevate healthcare operations as the Manager of Decision Support Analytics at Schroeder Ambulatory Centre.Transform data into insights that drive strategy and compliance.This role, reporting to the... Show more

 • Promoted

Head of Lakehouse Analytics Platform

AffirmToronto, ON, CA
Full-time

A leading technology company is seeking an experienced Engineering Leader to guide their Data and Storage Services team in Oshawa, Canada.This role requires extensive experience in managing diverse... Show more

 • Promoted

M&A Analyst

Banyan SoftwareToronto
Full-time +1

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers.We are on a mission to acquire, build, and grow great comp... Show more

 • Promoted

Measurement Partner In Data Analytics

TikTokToronto, Canada
Full-time

Transform advertising strategies as a Measurement Partner with TikTok.Engage with clients to provide expert measurement insights and data-driven solutions that enhance media impact.As a Measurement... Show more

 • Promoted

Manager of Alliances and Partnerships

FulfillmentiqToronto, ON, CA
Full-time

Drive partnership excellence as a Manager of Alliances and Partnerships.Focus on growing strategic relationships with hyperscalers to boost pipeline and revenue initiatives.This senior role involve... Show more

 • Promoted

Manager of Alliances and Partnerships

Fulfillment IQToronto, ON, CA
Full-time

Drive partnership excellence as a Manager of Alliances and Partnerships.Focus on growing strategic relationships with hyperscalers to boost pipeline and revenue initiatives.This senior role involve... Show more

 • Promoted

Lead Predictive Analytics At Relay

RelayToronto, Canada
Full-time

Become a Senior Data Scientist at Relay, where you'll guide data strategies in a hybrid work model.Your role will involve building predictive models and fostering data-driven organizational ins... Show more

 • Promoted

Director, Modeling & Analytics at Manulife

Manulife FinancialToronto, ON, CA
Full-time

Become the Director of Modeling & Analytics at Manulife, leading a team that delivers critical quantitative insights across the enterprise.This high-impact role focuses on developing models and enh... Show more