Regional Sales Manager, Western Canada

ROCKWOOL is hiring a Regional Sales Manager, Western Canada. The territory for this position is British Columbia, Alberta, Saskatchewan, Manitoba and Thunder Bay. The ideal candidate will be based in Calgary, Edmonton or Vancouver with 35% overnight travel required.

This is an opportunity to lead a high-performing sales team and also play a key role in translating data into regional growth strategies, driving market expansion, and enhancing the customer experience through actionable insights. This role is ideal for a sales leader who combines commercial acumen, leadership capability, and data literacy—someone who thrives at the intersection of people, performance, and strategy. This position reports to the Director of Sales and has three direct reports.

Ready to help build a better future for generations to come?

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!

What You Will Be Doing

Strategic Leadership & Market Growth

• Develop and execute a regional business plan aligned with national sales strategy and organizational objectives.
• Identify emerging market trends, competitive threats, and growth opportunities using data-driven insights.
• Partner with marketing, finance, and product teams to shape go-to-market strategies and optimize regional performance.

Team Leadership & Capability Building

• Lead, coach, and inspire a team of sales professionals to deliver sales targets and strengthen customer relationships.
• Foster a performance-driven culture based on accountability, collaboration, and continuous learning.
• Develop team capability in data interpretation, forecasting, and consultative selling.

Data-Driven Performance Management

• Leverage CRM and business intelligence tools such as Power BI, to analyze performance, track KPIs, and drive decision-making.
• Translate sales data into actionable insights to optimize territory coverage, pricing, and channel mix.
• Use predictive analytics to improve forecasting accuracy and optimize sales productivity.

Customer & Stakeholder Engagement

• Build and maintain strong relationships with key regional customers, distributors, and strategic partners.
• Represent the company in regional market activities, trade shows, and strategic customer reviews.
• Partner with cross-functional stakeholders (marketing, operations, supply chain) to ensure customer excellence.

Continuous Improvement & Innovation

• Identify and champion opportunities to digitize sales processes and enhance data utilization.
• Support implementation of new tools and dashboards that improve transparency and efficiency.
• Contribute to company-wide initiatives that transform the sales organization into a strategic, insight-led function.

What You Bring

• Bachelor’s degree in Business, Marketing, Data Analytics, or related field (MBA preferred).
• 5–10 years’ experience in sales leadership, preferably in a multi-region or B2B environment.
• Strong expertise in the building materials sector and construction processes
• Proven ability to develop and execute strategic sales plans using data and analytics.
• Demonstrated success leading teams through change and digital transformation.
• Strong analytical mindset with experience using CRM and BI tools.
• Excellent communication, negotiation, and influencing skills.

What We Offer

• Competitive Pay & Benefits from Day 1: Comprehensive medical, dental, massage therapy, and vision plans
• Retirement Pension Matching Program
• Paid Time Off: Generous PTO, paid holidays, and top up plans for maternity and paternity leave
• Educational Assistance & Career Growth: Invest in your future
• Wellness Perks: Fitness reimbursement and EAP access
• Safety First: Company-provided PPE and programs to keep you protected

The base salary range for this position is $125,000 - $135,000. Your base salary is determined based on location, experience and the pay of employees in similar positions. This position is bonus eligible.

Who We Are

Founded in 1937 in Denmark, ROCKWOOL transforms volcanic rock into sustainable, innovative products that improve lives and communities. With over 12,000 employees across 51 manufacturing facilities in 40+ countries, we share one common mission: to release the natural power of stone to enrich modern living. Sustainability is central to our business strategy. Through our partnership with One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

Work Environment & Conditions:

Our offices are designed to inspire collaboration, creativity, and meaningful social interactions., empowering employees to achieve balance and bring their best selves to work. ROCKWOOL is deeply committed to giving back to our communities. Through global philanthropic initiatives, community involvement, and sustainability efforts, we strive to create a positive impact in the communities we serve.

Our Culture and Commitment:

We are dedicated to fostering an inclusive workplace where everyone feels valued, respected, and heard. With employees representing 79 nationalities, we champion diversity, provide equal opportunities, and actively combat all forms of discrimination. At ROCKWOOL, you'll find a welcoming team environment built on what we proudly call “The ROCKWOOL Way”. This cultural foundation reflects our core values: ambition, responsibility, integrity and efficiency.

ROCKWOOL is proud to be an Equal Opportunity Employer. We assess all qualified candidates based solely on their skills and qualifications, without regard to race, color, national origin, religion, gender, age, marital status, disability, status, sexual orientation, gender identity, or any other characteristic protected by law.