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Senior Marketing Data Analyst
Senior Marketing Data AnalystEvalueserve • Vancouver, British Columbia, Canada
Senior Marketing Data Analyst

Senior Marketing Data Analyst

Evalueserve • Vancouver, British Columbia, Canada
23 days ago
Job type
  • Permanent
Job description

Job Summary

We are seeking a  Senior Marketing Data Analyst  withstrong coding skills and exceptional attention to detail. This role is focused

on  data engineering, pipeline automation, and marketing analytics ,

beyond advanced statistical modeling.

This role goes beyond reporting. The ideal candidate will

design, develop, and automate data pipelines, analyze multi-channel marketing

performance, and partner closely with marketing, product, and engineering teams

to scale analytics capabilities. The ideal candidate is comfortable writing

code, working with large datasets, and translating complex data into actionable

insights that drive business growth.

The candidate be responsible for building reliable data

foundations that power marketing reporting, insights, and downstream analytics.

Key Responsibilities

  • Work directly with one of our clients, a major retail firm,

to assist with their marketing analytics and data science initiatives.

  • Develop, maintain, and automate marketing data pipelines
  • across multiple data sources

  • Develop ETL / ELT processes using Snowflake, SQL, and other
  • data integration tools

  • Write clean, efficient, and well-documented code for data
  • ingestion, transformation, and validation

  • Ensure high data quality, accuracy, and consistency across
  • marketing datasets

  • Partner closely with data scientists and business teams to
  • support MMM, dashboards, and performance reporting

  • Analyze performance across marketing channels including
  • performance media, SEO, CTV, social etc.

  • Develop dashboards and reports to track KPIs such as CAC,
  • LTV, conversion rates, funnel performance, retention etc.

  • Identify trends, anomalies, and opportunities to optimize
  • campaigns and marketing spend.

  • Troubleshoot data issues and proactively identify gaps or
  • anomalies

  • Create scalable workflows to support ongoing and future
  • marketing analytics needs

  • Develop presentations and reports with relevant findings
  • and be able to present findings to key stakeholders.

    Core Competencies

  • Excellent coding skills (hands on experience in Python and
  • SQL required)

  • Strong experience building and automating data pipelines
  • Solid marketing domain knowledge (media channels, KPIs,
  • attribution concepts, campaign performance, funnels etc.)

  • Any working knowledge of marketing measurement approaches,
  • i.e. econometric modeling, digital multi-touch attribution, experimental A / B

    testing, predictive modeling, etc. is a plus

  • Experience with data visualization tools (e.g., Looker,
  • Tableau, Power BI).

  • Exposure to machine learning or predictive modeling is a
  • plus.

  • Exceptional attention to detail and data accuracy
  • Comfortable working as a self-starter individual
  • contributor

    Required Qualifications

  • Bachelor’s or advanced degree in Statistics, Data
  • Analytics, Digital Marketing or related field, or equivalent relevant work

    experience.

  • 5-7 years of experience in marketing analytics or data
  • analyst roles

  • Industry experience with a Retail, CPG, or Marketing
  • Analytics firm is preferred.

    Disclaimer : The following job description

    serves as an informative reference for the tasks you may be required to

    perform. However, it does not constitute an integral component of your

    employment agreement and is subject to periodic modifications to align with

    evolving circumstances.

    Please Note : We appreciate the accuracy and authenticity of the

    information you provide, as it plays a key role in your candidacy. As part of

    the Background Verification Process, we may verify your employment, education,

    and other details. Please ensure all information is factual and submitted on

    time. For any assistance, your recruiter is available to support you.

    Want to learn more about our culture and what it’s like to

    work with us? Write to us at  careers@evalueserve.com

    Follow Us

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    policy - Evalueserveto learn how Evalueserve

    processes your personal information.

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    Senior Marketing Data Analyst • Vancouver, British Columbia, Canada

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