Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S. : the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (, , )
Oversee the execution of the America’s visual guidelines across all Tommy Hilfiger stores & Wholesale Shop in Shops within assigned territory in order to drive store profitability and increase brand awareness and equity. This individual will partner closely with the visual merchandising, visual operations and Field leadership teams to adapt regional direction to meet the business and customer goals at store level. They will execute training for VM team members and broader field team, help drive new store openings / renovations, and lead the execution of in-store amplifications and pop ups in partnership with VM.
The preferred candidate will be located in the Toronto, Canada metro area.
Responsibilities :
Merchandising / Brand Excellence
Ability to adapt and execute in store guidelines to drive business & traffic
Partner with stores to drive business through strategic visual merchandising decisions
Participate in floor sets with key business partners; provide time-sensitive feedback, ideas and solutions to ensure an elevated customer experience and financial ROI
Visit stores regularly to make sure that all store visual merchandising aligns with the requirements of the company and brand image
Give consistent merchandising direction on brand standard to field management
Identify areas of business opportunities with Field Partners and manager to deliver an action plan in line with the company goals
Organize and deliver store opening & pop-up installations
Support marketing initiatives & event set up
Stay up to date on competition activities to remain ahead of the trend and report back to Head of Field and SVP of VE
Balancing Art & Commerce
Training
Train stores and field organization on key seasonal Brand messages, floor set management, adaptation to space / environment / local business, maintenance of excellence in presentation and training of own store teams
Develop in-store VM on core skills to include communication, time & organization, and partnership
Conduct additional training for management and staff as needed
Train on all VM trends for the season
Communication
Manage flow of communication between Head of Field VM, the field organization and stores through weekly conference calls, touch bases, store visits, and training seminars in an effort to support Company guidelines
Influence field leadership to understand how Visual Merchandising impact conversion, maximize overall business results and customer experience
Provide feedback, solutions and insights on Visual Merchandising strategies
Promote communication flow within the FVM team
Manage T&E budget within guidance
Qualifications :
Minimum 5 years of visual merchandising experience in the fashion industry
About PVH :
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH .
Manager Visual Merchandising • Vaughan, Ontario, Canada