E-commerce Content Specialist (Conversion Copywriter)

Location

Remote (Eastern time zone preferred)

Position Type

Part-Time or Full-Time

Reports To

Creative Director

About Shop Innovator

We’re a boutique digital agency specializing in scaling high-ticket, brick-and-click Shopify brands. Our clients sell premium physical products—think fire pits, backyard greenhouses, artisan rugs, and Hi-Fi audio equipment. We help them transform underperforming online stores into polished, high-converting brand experiences that build trust and increase revenue.

Our mission is simple : turn browsers into customers.

Who We’re Looking For

We’re hiring a conversion-savvy eCommerce content specialist who can write like a strategist and think like a buyer. You're not just a writer—you’re a digital sales architect. You understand the emotional complexity of high-ticket buying decisions and know how to use content to build trust, clarify value, and guide people to purchase.

This is not a junior copywriting role churning out generic SEO blogs. You’ll collaborate with our creative and strategy teams to craft high-impact content that directly supports our clients’ sales and marketing goals.

Responsibilities

• Write conversion-optimized website content : product pages, collection intros, About Us pages, and landing pages.
• Collaborate with our email marketers to develop content that can be used in campaigns & flows.
• Collaborate on quarterly promotion plans and content calendars across multiple client accounts.
• Interview business owners and customers to craft authentic customer stories and testimonials.
• Optimize existing content for clarity, hierarchy, and engagement (not just keywords).
• Ensure brand voice consistency across all assets.
• Apply best practices in high-ticket UX writing, persuasive frameworks, and storytelling for luxury / premium brands.

What You Bring

Bonus

Familiarity with Klaviyo, Hotjar, or GA4 data to inform copy decisions.

This Role Is Ideal If You...

What You’ll Get

How to Apply

Send your portfolio, resume, and a short Loom video telling us why you're a perfect fit for this role to hr@shopinnovator.com.

Bonus points if you include a sample of : A product or About Us page you wrote for an e-commerce brand.

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